“The decision not to have children involves different issues and has an impact on consumers’ lifestyle and priorities. From aspects involving financial planning to the adoption of more flexible routines, adults without kids are a strategic audience with particularities that must be understood by the different segments. There are opportunities to expand the variety of services and products aimed at this demographic group, respecting and welcoming their individual choices.”
– Amanda Caridad, Senior Analyst, Latam
Key issues covered in this Report
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