Brazil Milk and Milk Alternatives Market Report 2022

Overview

• What you need to know
• Key issues covered in this Report
• Definition

Executive Summary

• Market overview
• Analyst outlook
  • Figure 1: Analyst outlook for the milk and milk alternative category, 2022
• Challenges
• High milk price impacts consumption
• Homemade options can boost the consumption of milk alternatives
• Flavored milk and milk alternatives can focus on clean label options to appeal to parents
• Opportunities
• Pasteurized semi-skimmed milk can be positioned as a low-calorie option with better texture and flavor
• Products designed for athletic recovery can be less hyperproteic and cheaper for consumers who have a busy day
• Consumers who work remotely are more interested in ready-to-drink cold options
• Parents of children from Generation Alpha have a greater interest in ready-to-eat desserts made with milk alternatives

Market Drivers

• High milk price impacts consumption
  • Figure 2: Inflation rate – Accumulated variation in 12 months (%),2021-22
• Government eliminates tax on milk alternatives

Key Players

• Companies and brands
• Piracanjuba invests in the kids’ nutrition market
  • Figure 3: Piracanjuba Excellence
• Molico targets consumers aged 50+
• Vigor Viv line expands portfolio with a diversification of launches
  • Figure 4: Vigor Viv Protein
• NotCo expands its milk alternative portfolio in Brazil
  • Figure 5: NotMilk is free from added sugars
  • Figure 6: NotMilk Caramel Coffee
• Case study
• Mighty raises £8m for international expansion

Consumption by Type

• Whole and powdered milk need to reaffirm their nutritional role
  • Figure 7: Consumption by type, 2022
• Fermented milk can target adult women
  • Figure 8: Consumption by type – Selected item, by gender and age group
• Homemade options can boost consumption of milk alternatives and attract consumers of lactose-free milk
  • Figure 9: Interest in innovation – Selected item, by consumption of type of milk, 2022
• • Figure 10: Comparison between Nice Milk oat drink concentrate and traditional oat milk
  • Figure 11: Nice Milk portable blender

Milk Alternatives Choice Drivers

• Taste and healthiness are the main choice drivers
  • Figure 12: Milk alternatives choice drivers, 2022
• Almond milk can highlight flavor and other qualities of its base ingredient to retain consumers aged 35+
  • Figure 13: Milk alternatives choice drivers, by age group, 2022
• • Figure 14: Posts highlighting the benefits of almond and almond milk

Perception of Milk and Milk Alternatives

• Flavored cow’s milk and milk alternatives can focus on clean label options to appeal to parents
  • Figure 15: Correspondence analysis – Milk and milk alternatives perception, 2022
• Generation Z can be an ally in encouraging the use of milk alternatives as a culinary ingredient
  • Figure 16: Milk and milk alternatives perception – Selected item, by generation, 2022
• • Figure 17: Preparation of a chocolate muffin with the plant-based cooking cream offered by A Tal da Castanha

Interest in Innovation

• Milk and milk alternatives can invest in options with added beauty and wellness benefits
  • Figure 18: Interest in innovation, 2022
• • Figure 19: Top features presented in the launches of the milk and milk alternative categories – Global, 2019-21
  • Figure 20: Top features present in the launches of the milk and milk alternative categories – Brazil, 2019-21
• Consumers who work remotely are more interested in ready-to-drink cold options
  • Figure 21: Interest in innovations, by working format, 2022
• Parents of children from Generation Alpha have a greater interest in ready-to-eat desserts made with milk alternatives
  • Figure 22: Interest in innovation, by generation of children in the household, 2022
• Products designed for athletic recovery can be less hyperproteic and cheaper options for consumers who have a busy day
  • Figure 23: Interest in innovation – Selected item, by work and study status, 2022
• LGBTQ+ consumers show greater interest in products that feature environmental impact information
  • Figure 24: Interest in innovation, by identification as LGBTQ+, 2022

Habits and Attitudes

• Powdered cow’s milk needs to reaffirm its nutritional attributes to maintain its perception as important for children
  • Figure 25: Habits and attitudes, by consumption by type, 2022
• Pasteurized semi-skimmed milk can be positioned as a low-calorie option with better texture and flavor
  • Figure 26: Habits and attitudes, by consumption by type, 2022
• • Figure 27: Stories on Instagram
  • Figure 28: Leite fazenda website
• • Figure 29: Xandô website

Appendix – Abbreviations

Appendix – Market Size and Market Share

• Market size
  • Figure 30: Retail sales of milk, by value – Brazil, 2014-21
• Market share
  • Figure 31: Leading companies’ market share in the retail sales of milk, by value – Brazil, 2019-20