This report looks at the following areas:
- Drinks most commonly consumed by occasion
- Benefits that would motivate consumption
- Packaging in the non-alcoholic drinks category
- Interest in innovation
- Attitudes toward coffee consumption
Hydration is becoming a core wellness habit. Non-alcoholic beverages are increasingly positioned as tools to support health goals while still offering everyday  enjoyment.
Laura Menegon, Analyst Food & Drink, LATAM
Market Definitions
This Mintel Report examines the full spectrum of non‑alcoholic drinks and their respective segments, offering an in‑depth analysis of the Brazilian market and consumer behavior related to non‑alcoholic drink consumption. The consumer research covers the following non‑alcoholic categories:
- Carbonated soft drinks
- Packaged juice
- Still bottled water
- Energy drinks
- Non-flavored sparkling water
- Sports drinks
- Ready-to-drink iced tea
- Iced coffee
- Non-alcoholic fermented drinks
Collapse All
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EXECUTIVE SUMMARY
- What consumers want and why
- Challenges
- Opportunities
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THE CONSUMER
- Drinks consumed by occasion
- Juice and carbonated soft drinks are mostly consumed during meals
- Graph 1: non-alcoholic drinks consumption occasions – selected items, 2025
- DE consumers stand out for drinking juice with meals
- Graph 2: non-alcoholic drinks consumption occasions – selected items ‘with a meal’, by socioeconomic group, 2025
- Promotional combos provide a complete meal solution
- Added micronutrients boost value of everyday juices
- Despite growing awareness of healthy habits, carbonated soft drinks continue to offer a sense of comfort
- Now: campaigns can reinforce the link to leisure and social gatherings
- Special editions can encourage purchases for special occasions
- In the coming years: carbonated soft drinks with healthy attributes will grow in the Brazilian market
- Energy needs drive consumers to consider alternatives beyond energy drinks
- Energy drink growth intensifies focus on consumer needs
- Mate gains traction as a source of natural and controlled energy
- Interest in clean, long-lasting energy will drive products with broader category boundaries
- Sports drinks deliver more than hydration with added energy benefits
- Drinks can offer energy support and aid weight management
- Packaging enhances the natural perception of energy drinks
- Benefits that would motivate consumption
- Wellbeing and climate change elevate the importance of hydration
- Graph 3: benefits that would motivate consumption, 2025
- Demand for hydration paves the way for innovative formats
- For consumers aged 55+, hydration comes with digestive health
- Graph 4: benefits that would motivate consumption – selected items, by age group, 2025
- Hydration and digestive health are connected
- Non-alcoholic beverages positioned for digestive health are set to expand their market presence
- Hydration is rising as a key concern among parents of young children
- Use playful formats to support hydration among young children
- Pet owners also focus on their companions’ hydration
- Rising demand for mood and relaxion benefits as alcohol consumption falls
- Mental wellbeing benefits will become a consumer focus
- Packaging in the non-alcoholic drinks category
- Consumers aged 35+ prioritize economical packaging
- Sports drinks can stand out through larger pack sizes
- Graph 5: non-alcoholic drinks consumption – selected items, by age group, 2025
- Larger pack sizes for sports drinks may enter the Brazilian market
- Coconut water powder can grow by emphasizing value and hydration
- Packaging design gains importance among younger consumers
- Graph 6: packaging in non-alcoholic drinks category – selected item, by age group, 2025
- Specialty coffees enhance the at-home viewing experience
- Hydrate with your favorite characters
- The 2026 FIFA World Cup will elevate sports to the forefront
- Interest in innovation
- Consumers expect added functionality from non-alcoholic drinks, including protein and energy benefits
- Benefits can go beyond protein intake
- Brands must prioritise innovative consumption experiences
- Graph 7: interest in innovation – selected items, by age group, 2025
- Festivals and special occasions offer key opportunities for brands to expand their reach
- Coming soon: multisensory attributes
- Attitudes toward coffee consumption
- A cup of coffee can change everything
- Coffee-flavored drinks help offset declining plain coffee consumption
- Coffee‑flavored mixed beverages offer viable alternatives
- Brazilians are adjusting consumption habits in response to rising coffee prices
- Enhanced benefits elevate the perceived value of coffee-based beverages
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KEY PLAYERS
- Tial and Neymar Jr launch mixed fruit beverage brand
- Powerade functional water elevates hydration
- Bellpar brings Gini back to the Brazilian market
- Ambev invests in functional beverages with the launches of Guaraná Antarctica and Fusion
- Marketing campaigns and actions
- Liquid I.V. launches in Brazil
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THE MARKET
- Growth in alcohol abstinence creates opportunities for non-alcoholic drink categories
- Sugary drinks remain subject to the Selective Tax planned for 2027
- Rising coffee prices reshape consumption of the country’s most popular beverage
- Inflation on ground coffee soars
- Graph 8: monthly and 12‑month accumulated IPCA variation for ground coffee, 2024–25
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APPENDIX – DEFINITION, METHODOLOGY AND ABBREVIATIONS
- Report definition
- Methodology
- Abbreviations
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