2023
0
Brazil Non-alcoholic Drinks Consumption Habits Market Report 2023
2023-06-14T04:01:12+01:00
OX1155213
4495
164146
[{"name":"Consumer Habits","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-habits"},{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"}]
Report
en_GB
“There is scope for the non-alcoholic beverage category to explore key benefits that matter to consumers, such as hydration, energy and mood enhancement, potentially increasing the attractiveness and frequency of…

Brazil Non-alcoholic Drinks Consumption Habits Market Report 2023

$ 4,495 (Excl.Tax)

Description

“There is scope for the non-alcoholic beverage category to explore key benefits that matter to consumers, such as hydration, energy and mood enhancement, potentially increasing the attractiveness and frequency of consumption of all categories.”
– Laura Menegon, Food and Drink Analyst – Latam

Key issues covered in this Report

  • Consumption of the main categories of non-alcoholic beverages
  • Frequency of consumption by category
  • Benefits that encourage consumption
  • Attitudes towards non-alcoholic beverages in total, and to sports and energy drinks in particular
  • Willingness to pay more for non-alcoholic beverages with specific benefits

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for the non-alcoholic drinks category, 2023
    • Challenges
    • Soft drinks face barriers among families with children, but special occasions can create a path to consumption
    • Almost a third of respondents are unaware of the benefits of sports drinks
    • Opportunities
    • Multiple segments can capitalize on interest in drinks that boost energy
    • Mood benefits may reduce young consumers’ guilt when drinking soft drinks
    • Beverages formulated for specific life stages attract consumer interest
  3. Market Drivers

    • One third of Brazilians live on less than the minimum wage
    • Although inflation slowed in April, the rise in essential categories may lead to lower spending on beverages
    • Labeling regulations may heighten concerns about excess sugar
    • WHO advises against use of sweeteners for weight control
  4. Key Players

    • Heineken launches Clash’d, a premium soft drink made of malt and natural ingredients
      • Figure 2: Clash’d soft drink, Heineken, 2023
    • Coca Cola Creations launches soft drink in partnership with Rosalia
      • Figure 3: Coca Cola Movement in partnership with Rosalía, 2023
    • Pepsi announces new designs
      • Figure 4: New designs for Pepsi, 2023
    • Engov expands into energy drinks
      • Figure 5: Energy drink Engov Up, Brazil, 2023
    • Vulcano Energy Drink launches limited edition illustrated with characters from Dungeons & Dragons
      • Figure 6: Vulcano Energy Drink with Dungeons & Dragons theme, 2023
    • 3 Corações launches RTD cappuccino with whey protein
      • Figure 7: RTD cappuccino with added whey protein, 3 Corações
    • Natural One launches oatmeal beverage line
      • Figure 8: Natural One’s vegetable beverage line, 2023
    • Case study
    • Daily Dose juices prevent food waste
      • Figure 9: Daily Dose juices made with upcycled ingredients
  5. Non-alcoholic Drink Consumption

    • Functional, natural ingredients can boost energy drinks
      • Figure 10: Non-alcoholic drink consumption, 2023
      • Figure 11: Rocamina energy drink, Mexico
      • Figure 12: Savvy energy drinks with adaptogens and nootropic ingredients, Australia
      • Figure 13: Yerba mate-based energy drink. Baer Mate, Brazil
    • Iced coffees have growth potential, especially among younger consumers
      • Figure 14: Hot and iced coffee consumption by age group, 2023
      • Figure 15: Starbucks Cloud Macchiato launch image, United States, 2019
      • Figure 16: Cold RTD coffee beverages, 2022-23
    • The juice category can take advantage of interest in energy
      • Figure 17: Attitudes to non-alcoholic drinks, by non-alcoholic drink consumption, 2023
      • Figure 18: Juices for energy and nervous system functionality, 2022-23
  6. Non-alcoholic Drinks Consumption Frequency

    • Packaging with measurement lines encourage hydration
      • Figure 19: Consumption frequency of still bottled water, 2023
      • Figure 20: 10 best-selling water bottles in Brazil, 2023
      • Figure 21: Packaging that encourages hydration
    • Carbonated soft drinks part of weekly family routines
      • Figure 22: Frequency of drinking carbonated soft drinks, 2023
      • Figure 23: Recipe suggestions with soft drinks as an ingredient, Zevia Beverages
      • Figure 24: Instagram post encouraging use of Convenção’s soft drink with popcorn while watching movies
  7. Benefits that Encourage Consumption

    • Technology can take hydration to new heights
      • Figure 25: Benefits that would motivate the purchase of non-alcoholic beverages, 2023
      • Figure 26: Nix Hydration Biosensor
      • Figure 27: Weo smart water bottle
    • Mood boosts may reduce guilt surrounding soft drinks
      • Figure 28: Benefits that would motive consumption, by age group, 2023
      • Figure 29: Carbonated beverages that promote mood enhancement, Emotional Utility Beverage, 2023
      • Figure 30: Carbonated soft drinks that provide benefits for mental/emotional health, 2021-23
    • Mood enhancing beverages can help consumers seeking to reduce alcohol consumption
      • Figure 31: TURF analysis – Benefits that would motivate consumption, 2023
      • Figure 32: Kin Euphorics beverage line
  8. Sports Drinks Consumption Habits

    • Consumers need to be educated about the benefits of sports drinks
      • Figure 33: Attitudes to sports drinks, 2023
      • Figure 34: Informational posts about the benefits of sports drinks, Gatorade Brazil
    • Isotonic drinks that offer benefits other than hydration can grow
      • Figure 35: Isotonic drinks with benefits other than hydration, 2021-22
    • Women less likely to consume sports drinks
      • Figure 36: Perceptions of sports drinks, by gender, Brazil, 2023
      • Figure 37: Sports drinks with natural ingredients and appealing flavors, 2023
  9. Interest in Non-alcoholic Beverages

    • Beverages formulated for specific life stages attract consumer interest
      • Figure 38: Interest in beverages formulated for a specific life stage, 2023
      • Figure 39: Fases line, Leão
    • RTD coffees with added nutrients may enhance gaming performance
      • Figure 40: Interest in RTD coffees with added nutrients, 2023
      • Figure 41: RTD coffee beverages with added nutrients, 2022-23
  10. Appendix – Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch