2020
0
Brazil Non-Alcoholic Drinks Consumption Habits Market Report 2020
2021-01-30T03:01:37+00:00
OX990826
3265
133344
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Report
en_GB
“The economic crisis and the COVID-19 pandemic have changed Brazilians’ consumption of non-alcoholic drinks. Although some segments have suffered a greater negative impact, opportunities have emerged as well, such as…

Brazil Non-Alcoholic Drinks Consumption Habits Market Report 2020

£ 3,265 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Brazil Non-Alcoholic Drinks Consumption Habits market, including the behaviours, preferences and habits of the consumer.

The beverage market as a whole saw a heavy impact from the closures of foodservice providers due to the COVID-19 pandemic throughout 2020. With 14.4% of the economically active population unemployed and 19.7 million suffering reduced wages, consumers will look to cut back on non-essential purchases in the short and medium term because of the economic uncertainties.

Innovation will be needed to attract new customers and retain existing ones, focusing both on price, health and sustainability. 58% of Brazilians consider environmental sustainability to be a high priority issue, indicating brands will need to be more aware of the environmental impacts of their products and packaging.

With health increasingly in the public eye because of the pandemic, consumers will be looking out for products that benefit health and wellbeing. Innovations into additional benefits for immunity, energy and mental health can help brands stand out from the crowd, including innovations into reducing sugar content. With younger customers more likely to share images on social media, engaging with this demographic could also improve brand loyalty overall.

Read on to discover more details or take a look at all of our Drinks Market Research.

Quickly understand

  • COVID-19’s impact on food and drinks and on non-alcoholic drinks.
  • Opportunities brought by the pandemic, such as drinks that boost immunity and mental health.
  • Non-alcoholic drinks’ most important claims.
  • Consumption changes among Brazilians from different socioeconomic groups.

Covered in this report

Product Types: Carbonated soft drinks, ready-to-drink juice, sparkling juice, still bottled water, energy drinks, sparkling bottled water, sports drinks, ready-to-drink iced tea, ready-to drink hot and cold coffee, non-alcoholic fermented drinks.

Brands: Guaraná Antarctica, PepsiCo, Havanna, 3 Corações, Seedlip, Corpus, Nescafé, Maine Root, Western Family, Good & Gather, Bodyarmor.

Expert analysis from a specialist in the field

Written by Laura Menegon, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The economic crisis and the COVID-19 pandemic have changed Brazilians’ consumption of non-alcoholic drinks. Although some segments have suffered a greater negative impact, opportunities have emerged as well, such as for products focused on immunity, mental health and energy. Innovations can maintain consumption at stable levels and help brands and companies gain new customers.

Laura Menegon
Food & Drink Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • COVID-19: market context
  2. Executive Summary

    • Market overview
    • COVID-19 impact on non-alcoholic drinks
      • Figure 1: Expected COVID-19 impact in short, medium and longer terms for the non-alcoholic drinks category, November 2020
    • The impact so far
    • Short and medium term (November 2020-December 2021)
    • Long term (2022-25)
    • Mintel Trend Drivers
      • Figure 2: Mintel Trend Drivers
    • Challenges
    • Brands have to adapt products to the new context
    • New labeling rules may represent a challenge for sugary drinks
    • Opportunities
    • Ingredients focused on immunity appeal to Brazilians
    • Drinks that offer mental health benefits have space to grow
    • Vegetable fibers may help reduce sugar content
  3. Market Drivers

    • Economic crisis and drop in income impact the category
    • New labeling rules represent a challenge for the whole category
      • Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
      • Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
      • Figure 5: New template of the nutritional information chart
    • Lack of inputs in the market can compromise production
  4. Key Players – What you need to know

    • New flavors and innovative campaigns
    • Ethical claims and private labels should grow in Brazil
    • Seedlip succeeds with non-alcoholic drinks for adults
  5. Marketing Campaigns

    • Guaraná Antarctica launches Guaraná Natu with 100% natural ingredients
      • Figure 6: Guaraná Natu promotional video, Brazil, August 2020
    • Pepsi launches a version with more intense flavor
      • Figure 7: Pepsi Black launch video, Brazil, November 2020
    • Havanna and 3 Corações launch coffee in partnership
      • Figure 8: “Doce de leite” cappuccino capsule, Brazil, November 2020
    • TikTok video goes viral and spontaneously promotes juice brand
      • Figure 9: Screenshot of video posted on TikTok by @420doggface208
      • Figure 10: Image showing empty shelf that contained Ocean Spray raspberry juice
    • Guaraná Antarctica offers space on its cans to promote brands that invest in women’s football
      • Figure 11: Guaraná Antarctica campaign, Brazil, November 2020
    • Danone’s Corpus yogurt brand enters the juice category
      • Figure 12: Launch of Corpus natural juices, December 2020
  6. Who’s Innovating?

    • Ethical claims may grow in Latin America
      • Figure 13: Launches of “Ethical – Human” non-alcoholic drinks, by region, 2017-19
    • Private label drink market has space to grow
      • Figure 14: Launches of private label non-alcoholic drinks, by 10 countries with the highest number of launches, 2017-19
  7. Case Studies

    • Seedlip succeeds with non-alcoholic drinks for adults
      • Figure 15: Seedlip non-alcoholic spirits and cocktail menu, December 2020
      • Figure 16: Kit for preparing Nogroni, December 2020
    • Bodyarmor plans to lead the US sports drink market by 2025
      • Figure 17: Bodyarmor, US, November 2020
  8. The Consumer – What You Need to Know

    • Mushrooms could add benefits and value to ground coffee
    • Different packaging design can attract young consumers
    • Adaptogens can popularize the consumption of mocktails
    • Vegetable fibers can help reduce sugar content
    • Relaxing ingredients can add value to drinks aimed at women
    • Highlighting social actions can help build customer loyalty
  9. Non-alcoholic Drink Consumption

    • Mushrooms could add benefits and value to ground coffee
      • Figure 18: Non-alcoholic drink consumption, Brazil, August 2020
    • Energy waters have the potential to appeal to Brazilians
      • Figure 19: Interest in claims in non-alcoholic drinks, by water consumers, Brazil, August 2020
    • Customization can increase Generation Z engagement with juice brands
      • Figure 20: Packaged juice consumption, by generation, Brazil, August 2020
      • Figure 21: MiO Energy, Vitamins and Electrolytes ranges, Canada, November 2020
  10. Changes in Non-alcoholic Drink Consumption

    • Relaxing benefits can boost consumption of carbonated soft drinks
      • Figure 22: Changes in carbonated soft drinks consumption, Brazil, August 2020
      • Figure 23: Driftwell, new PepsiCo drink due to launch in December 2020, US
    • Different packaging can encourage young people to buy non-alcoholic drinks
      • Figure 24: Changes in non-alcoholic drink consumption (drinking less), by age group, Brazil, August 2020
    • Indulgent flavors can boost coffee consumption
      • Figure 25: Changes in coffee consumption, Brazil, August 2020
  11. Habits Change

    • Adaptogens can popularize the consumption of mocktails
      • Figure 26: Habit changes, Brazil, August 2020
    • : Figure 27: Kin Euphorics drinks: Kin Spritz, High Rhode and Dream Light, US, November 2020
      • : Figure 27: Kin Euphorics drinks: Kin Spritz, High Rhode and Dream Light, US, November 2020
    • Drinks in economical packaging with additional benefits for the whole family can gain space
      • Figure 28: Behaviors about non-alcoholic beverages, by selected habit change, Brazil, August 2020
    • Demand for certified water may increase
  12. Interest in Claims in Non-alcoholic Drinks

    • Vegetable fibers can help reduce sugar content
      • Figure 29: Interest in claims in non-alcoholic drinks, Brazil, August 2020
    • Carbonated soft drink campaigns on social media can increase consumer engagement
      • Figure 30: Non-alcoholic drink consumption, by selected claim, Brazil, August 2020
      • Figure 31: YouTube channel “É Coisa Nossa,” owned by Guaraná Antártica, Brazil, November 2020
    • Carbonated soft drinks can focus on natural sweeteners to attract consumers
  13. Behaviors after COVID-19

    • Mask and reusable straws can attract consumers who have drinks on the go
      • Figure 32: Behaviors after COVID-19, Brazil, August 2020
      • Figure 33: Mask for drinking, US, November 2020
    • Relaxing ingredients can add value to drinks aimed at women
      • Figure 34: Selected behavior after COVID-19, by gender, Brazil, August 2020
    • Drink recipes can stimulate consumption among men
      • Figure 35: Selected behaviors after COVID-19, by gender and age group, Brazil, August 2020
      • Figure 36: Drink recipes posted on TikTok, November 2020
      • Figure 37: Non-alcoholic drink using Desinchá tea as an ingredient, April 2020
  14. Behaviors about Non-alcoholic Beverages

    • Highlighting social actions can help build customer loyalty
      • Figure 38: Behaviors about non-alcoholic beverages, Brazil, August 2020
      • Figure 39: Coca-Cola Brazil Institute, November 2020
      • Figure 40: Online music festival sponsored by Pepsi Brazil, April 2020
    • Water in sustainable packaging can win over consumers with a busy lifestyle
      • Figure 41: Selected behaviors about non-alcoholic beverages, by study and working status, Brazil, August 2020
    • Private label drinks with natural ingredients can attract AB consumers
      • Figure 42: Selected behaviors about non-alcoholic beverages, by socioeconomic group, Brazil, August 2020
  15. Appendix – Abbreviations

    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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