Brazil Non-alcoholic Drinks Consumption Habits Market Report 2021
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“Brazilians have migrated to cheaper types and brands of non-alcoholic beverages due to the serious economic crisis. Brands must offer more economical options for the consumer without leaving aside health…

Brazil Non-alcoholic Drinks Consumption Habits Market Report 2021

£ 3,265 (Excl.Tax)


“Brazilians have migrated to cheaper types and brands of non-alcoholic beverages due to the serious economic crisis. Brands must offer more economical options for the consumer without leaving aside health and sustainability, central issues for the food and drink categories nowadays.”
– Laura Menegon, Junior Research Analyst

This Report looks at the following areas:

  • What are the categories of non-alcoholic beverages most consumed by Brazilians in 2021?
  • What attributes and characteristics in each non-alcoholic beverage segment would encourage greater consumption?
  • What are the consumption habits of energy drinks, as well as the opinions and behavior of consumers about the segment?
  • What innovations in the beverage category are already known by consumers and what is the interest in consuming each beverage?

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for the non-alcoholic drinks category, November 2021
    • Challenges
    • Brazilians migrate to cheaper categories
    • Consumers believe drinking energy drinks frequently isn’t healthy
    • Natural sugar in fruit juices can be a barrier, especially for older consumers
    • Opportunities
    • Coffee brands can transform consumption into ritual
    • Protein waters can grow in the Brazilian market
    • Innovative flavors can boost carbonated soft drinks
    • Kombucha can expand with well-known brands
  3. Market Drivers

    • High inflation and economic recession reduce Brazilians’ purchasing power
    • New rules on food and drinks labeling impact sugary drinks
  4. Key Players

    • Companies and brands
    • Unilever sells its tea brands
    • Melitta extends its cappuccino line and renews visual identity
    • PepsiCo announces multimillion investment in Brazilian communities
    • Tônica Antarctica launches Tônica Rosa with hibiscus flavor
    • Coca-Cola launches first global campaign in five years and focuses on the gaming universe
    • Pepsi launches campaign focused on the young audience
    • Guaraná Antarctica highlights Brazilian culture to celebrate 100 years
    • Be Pop is Blondine’s new brand of natural carbonated soft drinks
    • TNT energy drink launched new packaging and flavor
    • Red Bull launches summer special edition with pitaya flavor
    • Case study
    • Frozen coffee startup attracts investments
  5. The Consumer – Non-alcoholic Drinks Consumption

    • Coffees could offer additional benefits
      • Figure 2: Non-alcoholic drinks consumption, 2021
    • Kombucha can expand with well-known brands
      • Figure 3: Non-alcoholic drinks consumption – Non-alcoholic fermented drinks, by socioeconomic group, 2021
    • Holistic approach to wellbeing can engage consumers of sports drinks
      • Figure 4: Attitudes toward non-alcoholic drinks, by non-alcoholic drinks consumption, 2021
  6. Motivation to consume

    • New flavors in carbonated soft drinks can boost the category
      • Figure 5: TURF analysis – Motivation to consume – Carbonated soft drinks, 2021
    • Iced teas can gain attractiveness with the use of adaptogenic ingredients
      • Figure 6: Motivation to consume – Ready-to-drink iced tea, 2021
    • Juices with reduced natural and added sugars can appeal to older consumers
      • Figure 7: Motivation to consume – Juices with low sugar content, by age group, 2021
  7. Energy drinks consumption

    • Natural ingredients can increase consumer confidence
      • Figure 8: Energy drinks consumption, 2021
    • Energy drinks can offer energy shots
  8. Attitudes toward non-alcoholic drinks

    • Brands should offer more options with economic positioning
      • Figure 9: Attitudes toward non-alcoholic drinks, 2021
      • Figure 10: Non-alcoholic beverage launches with economic positioning, by top 10 markets, 2018-20
    • Flavored waters can be an option aimed at children
      • Figure 11: Attitudes toward non-alcoholic drinks – Selected item, by parental status 2021
  9. Awareness and interests in non-alcoholic beverage

    • Protein waters have the potential to gain space in the Brazilian market
      • Figure 12: Awareness and interests in non-alcoholic beverage – Protein water, 2021
    • Benefits to the brain and emotional health attract young consumers
      • Figure 13: Awareness and interests in non-alcoholic beverage – Selected item, by age group, 2021
  10. Appendix

    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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