The Beauty and Personal Care category is experiencing an unprecedented moment, extending far beyond the bathroom to become deeply embedded in culture, lifestyle and adjacent industries.
The Beauty and Personal Care category is experiencing an unprecedented moment, extending far beyond the bathroom to become deeply embedded in culture, lifestyle and adjacent industries. This has created an aspirational halo that heightens consumer desire and makes beauty increasingly omnipresent. At the same time, beauty brands are no longer competing solely with other beauty brands, but also with influencers, supplement companies, dermatologists and technology firms, among others. While products that align with consumer desires remain the primary growth drivers, packaging plays a critical role at the point of purchase, often serving as a catalyst for emotionally driven decisions. With the benefit of hindsight, the Rhode Lip Case can now be assessed as a defining example of how the beauty industry has expanded beyond its traditional boundaries. In 2024, it emerged as a symbol of beauty’s growing influence across categories and touchpoints. Effective packaging does more than support a product’s success; it becomes an integral part of the innovation and the brand narrative. To deliver impact, packaging must address core consumer expectations, which today center on functionality, sustainability and clear, accessible information.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
