“The past year has been marked by new challenges, such as the water and energy crises, and the aggravation of existing problems, such as menstrual poverty. In a context of socioeconomic difficulties, Brazilians have tried to find ways to save money but have kept assiduous hygiene habits, with a significant consumption of shower, oral and intimate hygiene products. Women’s awareness of how their different hormonal cycles influence their physical and emotional health opens new opportunities for innovation in the intimate hygiene and care category, and it challenges brands to adopt a more diverse and representative language.”
– Amanda Caridad, Beauty and Personal Care Senior Analyst
This Report looks at the following areas:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,295
This report looks at the following areas: Individual makeup skill Use of face makeup Benefits sought in makeup products Behaviors toward makeup Nail care habits Nail care services...
Find out more£ 3,295
This report looks at the following areas:Usage of skin protectionFormat of suncare productsSuncreen usage occasionsSensory features expected in sunscreensImportant claims in sunscreensInterest in skin protection innovationsBehaviors toward skin...
Find out more£ 495
Deodorants - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2025. This market covers aerosols, pumps, roll-ons, sticks, creams/gels...
Find out more£ 495
Hair Styling Agents - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2025. This market covers sprays, gels, cream,...
Find out more£ 495
Hair Colourants - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2025. This market covers hair colourants for all...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
