2024
0
Brazil Skin Protection Market Report 2024
2024-12-20T18:01:46+00:00
REPCBE1DD35_0C0B_49D9_9C85_7AE641C78313
3295
178195
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Report
en_GB
This report looks at the following areas:Usage of skin protectionFormat of suncare productsSuncreen usage occasionsSensory features expected in sunscreensImportant claims in sunscreensInterest in skin protection innovationsBehaviors toward skin protectionAfter two…
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  4. Beauty and Personal Care
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  6. Beauty and Cosmetics
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  8. Brazil Skin Protection Market Report 2024

Brazil Skin Protection Market Report 2024

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This report looks at the following areas:

  • Usage of skin protection
  • Format of suncare products
  • Suncreen usage occasions
  • Sensory features expected in sunscreens
  • Important claims in sunscreens
  • Interest in skin protection innovations
  • Behaviors toward skin protection

After two years of higher temperatures, sun protection has become a crucial element in Brazilians’ skincare routines.

Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam

Market Definitions

This Report analyzes Brazilian consumers’ usage of sunscreen and other skin protection products with SPF.

It covers the following subcategories:

  • Facial skincare products with SPF
  • Facial makeup with SPF
  • Body skincare products with SPF
  • Body and facial sunscreens
  • Body and facial self-tanners
  • Insect repellents.
Collapse All
  1. Executive Summary

    • What you need to know
    • What consumers want and why
    • Forecast for the skin protection category
    • Challenges
    • Opportunities
  2. The Consumer

    • Category overview
    • Protecting against the sun and insects is a key focus of daily routines
    • The use of products with UV protection remains relevant for both body and facial skincare
    • Graph 1: usage of skin protection, 2024
    • Suncare category continues to lead UV protection
    • Graph 2: launches of facial and body skincare products with UV protection, January 2023 to October 2024
    • Brazilians use sunscreen more often during seasons with stronger sunlight
    • Graph 3: occasions of use of suncreens, 2024
    • Creams and lotions are the most popular formats among Brazilian consumers
    • Graph 4: format of suncare products, 2024
    • Brazilians have distinct sensory preferences for facial and body sunscreen use
    • Graph 5: usage of skin protection – selected items, by sensory features expected in sunscreens, 2024
    • Besides sun protection, Brazilians are interested in skincare formulas
    • Graph 6: usage of skin protection – selected items, by important claims in sunscreens, 2024
    • Format of suncare products
    • Parents show a strong preference for liquid formats
    • Graph 7: format of suncare products – selected item, by parental status, 2024
    • Lotion is the most popular format among Brazilian parents
    • Gel format may appeal to young women
    • Graph 8: format of suncare products – selected item, by gender and age group, 2024
    • Gel is the second most popular sunscreen format in Brazil
    • Graph 9: launches of sunscreen by format and texture – gel, by number of products, 2019-24
    • Dry and invisible touch are attributes valued by young women
    • Spray is the most popular format among users of self-tanners and after-sun lotions
    • Graph 10: format of suncare products – selected items, by usage of skin protection, 2024
    • Search for convenience and freshness may justify preference for spray format
    • Sunscreen usage occasions
    • Women are more dedicated to sun protection routines, regardless of the season
    • Graph 11: occasions of use of suncreens – seasons with strong sunlight, by gender, 2024
    • Graph 12: occasions of use of suncreens – seasons without strong sunlight, by gender, 2024
    • Men should be encouraged to use sunscreen daily
    • Brands highlight the importance of daily photoprotection
    • UV protection in skincare products and makeup is becoming a desirable requirement among women
    • Graph 13: launches of skincare and makeup products with UV protection by number of products launched, 2019-24
    • Hybrid products are gaining space in the routines of Brazilian women
    • Region is a determining factor for the frequency of sunscreen use
    • Graph 14: occasions of use of suncreens – seasons with strong sunlight, by region, 2024
    • Graph 15: occasions of use of suncreens – seasons without strong sunlight, by region, 2024
    • Climate affects Brazilians’ sun protection habits
    • Sensory features expected in sunscreen
    • Sensory experience can dictate the success of sunscreen in the Brazilian market
    • Brazilian brands should respect Brazilians’ sensory preferences
    • Positive sensory experience can encourage daily use of sunscreens
    • Sunscreen usage should not impact makeup routines
    • Graph 16: sensory features expected in sunscreens – selected item, by gender, 2024
    • Before makeup: sensory features that do not interfere with application
    • After makeup: formulas that allow the reapplication of sunscreen
    • Parents express greater concern about eye-irritating formulas
    • Graph 17: sensory features expected in sunscreens – selected item, by parental status, 2024
    • Children’s sunscreens should offer ‘no-tear’ formulas
    • Important claims in sunscreen
    • SPF stands out, but Brazilians value individualized and sustainable solutions
    • Skincare aligned with environmental protection
    • Brazilian brands should consider Brazilian diversity while respecting the environment
    • Easy-wash formulas feature a new desirable attribute of convenience
    • Graph 18: important claims in sunscreens – selected item, by socioeconomic group, 2024
    • Easy-wash ensures convenience for AB consumers
    • Gen Zs show interest in formulas designed for their individual needs
    • Graph 19: important claims in sunscreens – selected item, by generation, 2024
    • Anti-acne claim is still little explored in the Brazilian market
    • Graph 20: launches of sunscreens with anti-acne claim, 2019-24
    • Gen Zs can benefit from anti-acne formulas
    • Interest in skin protection innovations
    • Sun protection for hair and scalp attracts men and women
    • Graph 21: interest in skin protection innovations – scalp/hair sunscreen, by gender, 2024
    • Hair products with UV protection have maintained a stability curve over the last five years
    • Graph 22: launches of hair treatments with UV protection by number of products launched, 2019-24
    • Protecting the scalp and hair from UV ray damage is crucial
    • Younger generations show greater interest in edible sunscreen supplements
    • Graph 23: interest in skin protection innovations – edible sunscreen supplements, by generation, 2024
    • Supplements can complement the use of sunscreen by providing antioxidant skin protection
    • Formulas designed for sports are relevant for men with an active lifestyle
    • Graph 24: interest in skin protection innovations – products specifically designed for sports use, by gender and age group, 2024
    • Brands can innovate with formulas designed for outdoor sports
    • Patches are an innovative format suitable for consumers with an active lifestyle
    • Brazilian women aged 35+ are interest in formulas that support the skin microbiome
    • Graph 25: interest in skin protection innovations – sunscreen that supports the skin microbiome, by gender and age group, 2024
    • Sunscreens that protect the microbiome may be the next big trend in suncare
    • Barrier function protection is a relevant appeal in sunscreens that support the microbiome
    • Behaviors toward skin protection
    • Brazilians take sun protection seriously
    • UV protection is an indispensable attribute of skincare products
    • Hybrid products continue to be a trend in facial skincare
    • UV protection in bodycare products is still quite limited in Brazil despite the evident interest among consumers
    • Few consumers understand the differences between mineral and chemical sunscreens
    • Graph 26: behaviors towards skin protection, 2024
    • Demand for eco-friendly sunscreens is linked to the desire to reduce environmental impact
    • Australian Gold and Gabriel Medina educate on reef-safe sunscreens
    • Application of repellents should be improved
    • Although essential for protection against insects, the use of repellents is uncomfortable for a large proportion  of consumers
    • Milder products may have a positive impact in the future
    • Graph 27: launches of insect repellents by ‘tested’ claim by percentage of products launched, January 2019 to September 2024
    • Gentler formulas without compromising efficacy
    • UV protection added to repellents can enhance protection
  3. Key Players

    • Companies and brands
    • Farmax is strengthening its position in the Brazilian market and has announced a multimillion investment
    • Ollie launches its first major campaign featuring actress Marina Ruy Barbosa
    • Launches and innovations
    • Niacinamide is explored in different products launched by Boticário
    • Tinted sunscreen can meet demand for minimalist routines
    • Sunless bets on new sunscreen sticks
    • Exclusive formulas for children’s skin
    • Sallve expands sun protection portfolio
    • Marketing campaigns and actions
    • Nivea connects photo editing to skin protection
    • ISDIN is an official sponsor of the Roland-Garros tournament
    • Australian Gold emphasizes the importance of photoprotection during the Pé na Areia Festival
    • Dermage celebrates the natural beauty of the skin
    • Creamy and Skelt join forces to prove that a healthy tan is possible
  4. The Market

    • As temperatures rise, the use of sunscreen and repellent is increasing in Brazil
    • Unemployment falls to 6.4%, and a record 58.4% of Brazilians are employed
    • Graph 28: unemployment rate (%), Jan-Feb-Mar 2023 to Jul-Aug-Sep 2024
    • Price increase accelerates in September 2024
    • Graph 29: inflation rate (%), September 2023 to September 2024
    • Orange December marks the month of skin cancer awareness in Brazil
  5. Appendix – Definition, Methodology and Abbreviations

    • Report definition
    • Methodology
    • Abbreviations

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