This report looks at the following areas:
- Snack preferences across various occasions
- Behaviors toward savory snacks consumption
- Perceptions about snacks ingredients
- Snacking related to indulgence
The interplay of health, indulgence and price will be a key factor in shaping the future of Brazil's snack market.
Laura Menegon, Analyst Food & Drink, LATAM
Market Definitions
This Mintel Report explores the consumption habits of snacks in order to understand aspects related to food and beverage categories related to that occasion. Snacks are considered products consumed as a snack, both between meals and to replace them.
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Executive Summary
- What consumers want and why
- Challenges
- Opportunities
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THE CONSUMER
- Category overview and consumer profiles
- Chocolate dominates among sweet snacks despite higher prices
- Graph 1: sweet snacks consumption, 2025
- Women drive consumption across a variety of snack categories
- Graph 2: sweet snacks consumption, by gender and age group, 2025
- Savory pastries are a popular choice for satisfying hunger
- Graph 3: savory snacks consumption, 2025
- Young adults tend to enjoy a broader range of savory snack categories
- Graph 4: savory snacks consumption, by age group, 2025
- Bread is the most popular snack choice
- Graph 5: other snacks consumption, 2025
- Indulgence in snacks is not only about sweets
- Graph 6: snacks by occasion – ‘want an indulgent snack,’ 2025
- Snacks by occasion
- Fresh fruits and vegetables stand out as a snack option for various occasions
- Graph 7: snacks by occasion, 2025
- Consumption of fruits and vegetables falls short of recommended levels
- Generation Z stands out for the lowest consumption in all occasions
- Graph 8: snacks by occasion – “fresh fruit/vegetables,” by generation, 2025
- Focusing on indulgence: fruit and vegetable snacks with added flavors and textures
- Speaking of fruits and indulgence: the ‘strawberry of love’ case
- Creating the next ‘strawberry of love’
- Focus on health and convenience: offer fruit and vegetable pouches in more adult packaging
- Healthy or indulgent, sandwiches are the perfect hunger-satisfier
- Graph 9: snacks by occasion – selected item, 2025
- The perfect sandwich
- Start with distinctive breads for an extra dose of indulgence
- Add sauces or unique flavors for more moisture, creaminess and taste
- Finish with rich and varied fillings for more flavor and satiety
- Popular in Japan, sweet sandwiches have gained favor in Western markets
- For sandwiches with healthy appeal: offer alternatives with fewer carbohydrates
- Alternatives to traditional bread increase the perception of healthiness
- Behaviors toward healthy snacking
- Fundamentally nutritious: basic credentials make a difference in choosing snacks
- Adults aged 25-34 lead the way in prioritizing nutrition and satiety
- Graph 10: behaviors toward healthy snacking – selected items, by age group, 2025
- Adding satiety claims to protein and cereal bars can demonstrate their value
- Weight-loss medications could boost the demand for more nutritionally dense snacks
- More nutrients per portion: the ‘snackfication’ of meals
- The saga of healthy snacks for children
- Which foods and drinks are perceived as healthy by parents?
- What ingredients define – or don’t – a healthy food or drink?
- Graph 11: perceptions about snack ingredients – “Healthy, and I actively seek out options with this ingredient,” by parental status, 2025
- What ingredients define – or don’t – a healthy food or drink?
- Graph 12: perceptions about snack ingredients – “Unhealthy and would prevent me from buying a snack,” by parental status, 2025
- Ensuring a healthy diet is challenging for parents
- Dates gain prominence in children’s snacks for providing a sweet flavor without added sugar
- Private labels offer a solution for parents to provide healthy lunch boxes while also managing their budgets
- Brands can explore the healthy credentials of dairy items
- One fifth of consumers have already stopped buying a snack due to the presence of an ingredient
- Saturated fat and refined sugar are the primary ingredients deterring snack purchases
- Glycemic index will gain more relevance among consumers concerned with healthy eating
- Perceptions about snacks ingredients
- Flavor and healthy attributes lead consumers to prefer snacks with olive oil
- Products that feature olive oil prominently on packaging
- Both animal and vegetable protein arouse consumer interest
- Graph 13: perceptions about snacks ingredients – selected items, 2025
- Snacking related to indulgence
- The end of a journey deserves an indulgent reward
- Graph 14: snacking related to indulgence, 2025
- Hot honey: the Brazilian flavor that took social media by storm
- Brands speed up launches to ride social media trends
- Dubai chocolate, viral on social media, drives new product launches
- Women consume indulgent snacks for emotional comfort
- Combine functional ingredients with indulgence to enhance mental health benefits
- Men prioritize indulgent and premium flavors during leisure times
- Graph 15: snacking related to indulgence – selected items, by gender, 2025
- Attract gaming consumers with special editions and products that facilitate consumption during gameplay
- Heinz elevates the gamer experience with ‘hands-free’ technology
- There is an opportunity for snacks with premium positioning
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Key Players
- Launches and innovations
- Movies, series and festivals drive launches in the category
- Brands expand protein snack offering
- Vigor is expanding into snacks, targeting consumers treating overweight and obesity
- Frooty invests in ‘portable’ version of açaÃ
- Marketing campaigns and actions
- Seara launches ‘bolovo’ for air fryers at The Town festival
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THE MARKET
- Tariffs imposed by the US government on Brazilian products impact the local market
- Overweight and obesity continue to trend upwards in Brazil
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APPENDIX – Definition, Methodology and Abbreviations
- Report definition
- Methodology
- Abbreviations
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