Brazil Vitamins, Minerals and Supplements Market Report 2025
2026-01-01T14:01:48+00:00
REP794849B4_FCF9_4B7C_8849_B4FCF9AB7C61
3295
190665
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Report
en_GB
This report looks at the following areas: Challenges to VMS market expansion in Brazil The importance of longevity in shaping the category Format diversification as a strategy to drive adoption…
Brazil
Vitamins, Minerals and Supplements
simple
Brazil Vitamins, Minerals and Supplements Market Report 2025
This report looks at the following areas:
Challenges to VMS market expansion in Brazil
The importance of longevity in shaping the category
Format diversification as a strategy to drive adoption
Cross-industry expansion: supplementation and the food industry
Diversifying activities with a focus on beauty and wellbeing
Creating consistency in consumer behaviour
The category is experiencing sales growth and becoming increasingly competitive.
The importance of longevity in shaping the category
Format diversification as a strategy to drive adoption
Cross-industry expansion: supplementation and the food industry
Diversifying activities with a focus on beauty and wellbeing
Creating consistency in consumer behaviour
The category is experiencing sales growth and becoming increasingly competitive. Rising market saturation is prompting brands to introduce innovative formats and seek new strategies to stand out.
Mariana Lombardo, Research – Mintel Reports
Market Definitions
This Report delivers an in-depth analysis of Brazilian consumers’ habits, attitudes and behaviors regarding vitamins, minerals and supplements (VMS), covering aspects related to health, nutrition, beauty and wellbeing. This edition examines usage patterns, including frequency and interruptions, as well as key drivers and motivations for consumption. It also explores preferred formats, purchasing behavior and interest in category innovations. Additionally, it identifies the factors that most influence VMS product choice from the consumer perspective, alongside the main sources of information consulted by the Brazilian public. While the Databook spans a broad range of categories, the selection presented here focuses on data with the greatest analytical relevance. Categories covered:
Vitamins (eg vitamin C, vitamin D)
Supplements (eg minerals like iron, zinc and substances like omega 3)
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