2022
0
Brazil Wellness Lifestyle Market Report 2022
2022-03-19T03:05:08+00:00
OX1100247
3265
148988
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Mental Health and Wellness","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/mental-health-wellness"}]
Report
en_GB
“At a time when Brazil lacks structural bases to provide access to a better quality of life, brands and companies have room to act more actively with a focus on…

Brazil Wellness Lifestyle Market Report 2022

£ 3,265 (Excl.Tax)

Description

“At a time when Brazil lacks structural bases to provide access to a better quality of life, brands and companies have room to act more actively with a focus on promoting wellbeing. The search for wellbeing involves everything that surrounds consumers, from structural elements such as food, work and personal relationships to moments of fun and relaxation. To be part of this, brands and companies need to focus their efforts on offering wellbeing from macro to micro: implementing better working conditions for employees, following ethical and sustainable practices, helping consumers create their own self-care routines and offering products bring moments of pleasure, leisure and relaxation.”
– Ana Paula Gilsogamo, Senior Research Analyst

Key issues covered in this Report

  • Wellness lifestyle definition
  • Healthiness and wellbeing actions’ importance
  • Self-care routine
  • Product interest and innovation

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for the wellness category, 2022
    • Challenges
    • Companies need to review their work models with a focus on the wellbeing of their employees
    • Inexpensive and practical solutions are needed to help DE consumers have moments of wellbeing
    • Brands and companies are challenged to help consumers exercise more, especially women
    • Opportunities
    • Hydration and mental/emotional health stand out when it comes to achieving a wellness lifestyle
    • Brands can engage consumers by providing quality time through fun sensory experiences
    • Promotion of sexual health has wide scope and can target consumers in a segmented way
    • BPC products focused on self-expression and confident attitude have space to grow
  3. Market Drivers

    • Incidence of chronic diseases grows, and few do enough physical activity
    • COVID-19 pandemic increases mental and emotional health problems in Brazil
    • Work has a great impact on wellbeing
    • Anvisa authorizes melatonin as a food supplement
  4. Key Players

    • Companies and brands
    • BPC industry invests in aromatherapy to promote wellbeing
    • Food, drinks and supplements launch products with mental health benefits
      • Figure 2: Leão functional teas
      • Figure 3: Green People food supplements
    • Companies invest in wellness solutions for their employees and contributors
    • Sports brands focus on wellbeing through physical activity
      • Figure 4: MindUplifter platform
  5. Case Study

    • Headspace, a meditation app estimated at $250 million, keeps growing
      • Figure 5: Headspace
      • Figure 6: HeadSpace guide to sleep better
  6. Wellness Lifestyle Definition

    • Hydration and mental/emotional health stand out when it comes to achieving a wellness lifestyle
      • Figure 7: Wellness lifestyle definition, 2021
      • Figure 8: Air 1000 humidifier
    • Guides, coaches and monitoring solutions can help women achieve their wellness goals by connecting them to their financial aims
      • Figure 9: Wellness lifestyle definition, by gender, 2021
      • Figure 10: The Juggl platform
    • Brands can engage consumers by providing quality time through fun sensory experiences
      • Figure 11: Wellness lifestyle definition, by product interest and innovation, 2021
      • Figure 12: Nintendo Switch Brazil ad – family fun
      • Figure 13: Nintendo Switch Brazil ad – fun among friends
      • Figure 14: Nintedo Switch US – Jessica Alba Keeps Her Family Moving with Nintendo Switch
  7. Healthiness and Wellbeing Actions Importance

    • Podcasts create anonymous self-care communities that fit into consumers’ busy lifestyles
      • Figure 15: Healthiness and wellbeing actions importance – selected item, by podcast use, 2021
      • Figure 16: Não Inviabilize campaign in partnership with Johnson & Johnson
    • Promotion of sexual health has wide scope and can target consumers in a segmented way
      • Figure 17: Healthiness and wellbeing actions importance – Selected item, 2021
      • Figure 18: Amaro’s sexual wellbeing section
      • Figure 19: PPK SAC first episode
      • Figure 20: PPK cupcakes campaign
      • Figure 21: Netflix screenshot
      • Figure 22: Post screenshot
    • Companies need to review their work models with a focus on the wellbeing of their employees
      • Figure 23: Healthiness and wellbeing actions importance – selected items, 2021
    • Activities with pets can encourage women to exercise more and spend more time outdoors
      • Figure 24: Healthiness and wellbeing actions importance – selected items, among women, 2021
  8. Self-care Routine

    • Activities that promote connection with nature appeal to those who devote alone time
      • Figure 25: Self-care routine, 2021
      • Figure 26: Lahti nature workstation
      • Figure 27: Aldeia 360
    • Aromatherapy can appeal to heavy users of skincare products
      • Figure 28: SoulCare complete ritual
      • Figure 29: Concha & Leaf sleep ritual kit
    • A relaxing after-work routine can help those who don’t work from home improve their sleep quality
      • Figure 30: Self-care routine, by working situation, 2021
      • Figure 31: Proper solutions
    • Physical activities and mindfulness can attract Gen Zs and reduce sedentary lifestyle and screen time
      • Figure 32: Self-care routine, by generation 2021
      • Figure 33: Athleta partnership with Simone Biles
      • Figure 34: Breathing exercises to calm the mind and help with post-workout recovery
  9. Attitudes and Habits

    • BPC products focused on self-expression and confident attitude have space to grow
      • Figure 35: Attitudes and habits – CHAID – Tree output, 2021
      • Figure 36: Cuide Bem campaign with Gretchen
    • Inexpensive and practical solutions are needed to help DE consumers have moments of wellbeing
      • Figure 37: Habits and attitudes, by socioeconomic group, 2021
  10. Product Interest and Innovation

    • Time-saving solutions are welcome, especially in categories associated with physical health
      • Figure 38: Product interest and innovation, 2021
      • Figure 39: The Movano Ring
    • Cross-category collaborations mark the launch of fun products with nostalgic aromas that appeal to consumers aged 16-35
      • Figure 40: Product interest and innovation, by age group, 2021
      • Figure 41: Nestlé and Riachuelo line
    • Brands can invest in products that promote personalized aromatherapy for consumers and their pets
      • Figure 42: Product interest and innovation, by pet ownership, 2021
      • Figure 43: Roll-ons kit
      • Figure 44: Aromatherapy for dog with essential oil
  11. Appendix – Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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