Brazil Yoghurt Market Report 2022

Overview

• What you need to know
• Key issues covered in this Report
• Definition

Executive Summary

• Market overview
• Analyst outlook
  • Figure 1: Analyst outlook for the yogurt category, 2022
• Challenges
• Gen Zs need to be educated about the benefits of yogurt consumption
• New labeling model should drive demand for low-sugar yogurts for children
• Brands must invest in certifications that prove carbon footprint reduction
• Opportunities
• Plant-based yogurts can explore variety of plant ingredients and offer more nutrition
• Dairy desserts should offer more options with extra-indulgent flavors
• Reusable packaging and local ingredients can appeal to AB consumers
• Practical packaging may encourage replacement of supplements for protein yogurts

Market Drivers

• Milk price falls, favoring the dairy category
  • Figure 2: Average milk price to the producer, Brazil, 2022
• Inflation falls, but prices of essential categories continue to rise
  • Figure 3: IPCA variation, by category – Brazil, 2022

Key Players

• Companies and brands
• Yorgus innovates by offering liquid yogurt with a more complete nutritional profile
  • Figure 4: Yorgus launch
• Betânia Lácteos launches the YoBem Triplo Zero line
  • Figure 5: Launch of the YoBem Triplo Zero line
• Danone launches new Danoninho flavors
  • Figure 6: Launch of the new Danoninho flavors
• Nesfit Probióticos is Nestlé’s new line of yogurts
  • Figure 7: Launch of the Nesfit Probióticos line
• Vigor presents a line of Greek drinkable yogurts
  • Figure 8: Vigor Grego Líquido launching
• Chambinho gains a pouch version
  • Figure 9: Chambinho Recreio launch
• Case study
• Chobani earns consumer loyalty by investing in philanthropic and political causes
  • Figure 10: Chobani Cosmic Race
  • Figure 11: Food Access in Reach

Yogurt Consumption

• Plant-based yogurts can explore variety of plant ingredients and offer more nutrition
  • Figure 12: Yogurt consumption, 2022
• • Figure 13: Plant-based yogurts with variety of plant ingredients
• Light/zero yogurts can regain space by positioning as allies in the fight against overweight
  • Figure 14: Yogurt consumption, by format, 2022
• • Figure 15: Yogurts with weight management benefits
• Use of protein yogurts as a culinary ingredient may grow
  • Figure 16: Attitudes related to yogurt purchase – Selected item, by yogurt consumption, 2022
• • Figure 17: Recipes using YoPRO products
  • Figure 18: Recipes with yogurt as an ingredient

Consumption Occasions

• New labeling model should drive demand for low-sugar yogurts for children
  • Figure 19: Consumption occasions, 2022
• • Figure 20: Low-sugar yogurts for kids
• Practical packaging may encourage replacement of supplements for protein yogurts
  • Figure 21: Consumption occasions, by gender, 2022
• • Figure 22: High-protein yogurts in convenient on-the-go packaging
• Innovative flavors can bring fun to consumers in search of a balanced diet
  • Figure 23: Consumption occasions, by remote work status, 2022
• • Figure 24: Yili Ambrosial yogurts with innovative flavors

Most Important Attributes in Yogurt

• Popular flavor combinations and different textures can keep consumers interested
  • Figure 25: Most important attributes in yogurt, 2022
• • Figure 26: Yogurts with different textures
• Reusable packaging and local ingredients can appeal to AB consumers
  • Figure 27: Most important attributes in yogurt, by socioeconomic group, 2022
• • Figure 28: Yogurts in reusable packaging
  • Figure 29: Yogurts made with local and sustainable ingredients
• Greek yogurts should focus on older consumers
  • Figure 30: Most important attributes in yogurt – Selected item, by age group, 2022
• • Figure 31: Greek yogurt with ingredients that add texture

Attitudes Related to Yogurt Purchase

• Private-label yogurts are still little explored in the Brazilian market
  • Figure 32: Attitudes related to yogurt purchase, 2022
• • Figure 33: Global launches of private-label yogurts, 2019-21
  • Figure 34: Carrefour private-label yogurts
• • Figure 35: Private-label yogurts
• Brands can use ingredients that promote satiety to attract Gen Zs
  • Figure 36: Attitudes related to yogurt purchase – Selected item, by generation, 2022
• • Figure 37: Yogurts made with double cream

Perception about Additional Benefits and Functionalities

• Yogurts must reaffirm their nutritional value by highlighting the presence of calcium
  • Figure 38: Perception about additional benefits and functionalities, 2022
• • Figure 39: Dairy yogurts that highlight the presence of calcium
• Gen Zs need to be educated about yogurt benefits
  • Figure 40: Perception about additional benefits and functionalities – Selected items, by generation, 2022
• • Figure 41: Gut Glory yogurt launch campaign, UK, 2022
  • Figure 42: One Trip Challenge, US, 2020
• Supply of plant-based yogurts with high protein content may increase
  • Figure 43: Opinions about yogurt – Selected item, by perception about additional benefits and functionalities, 2022
• • Figure 44: High-protein plant-based yogurts

Opinions about Yogurt

• Brands must invest in certifications that prove carbon footprint reduction
  • Figure 45: Opinions about yogurt, 2022
• • Figure 46: Yogurts with zero carbon footprint
• Dairy desserts should offer more options with extra-indulgent flavors
  • Figure 47: Consumption occasions – Selected item, by opinions about yogurt, 2022
• • Figure 48: Flavors of launches in the dairy dessert category, Brazil, 2017-21
  • Figure 49: Dairy desserts with indulgent flavors

Appendix – Abbreviations

Appendix – Market Size and Market Share

• Market size
  • Figure 50: Retail sales of yogurt, by value – Brazil, 2014-22
  • Figure 51: Retails sales of yogurt, by volume – Brazil, 2014-22
• Market share
  • Figure 52: Leading companies’ market share in the retail sales of yogurt, by value – Brazil, 2019-20
  • Figure 53: Leading companies’ market share in the retail sales of yogurt, by volume – Brazil, 2019-20