2024
0
Brazilian Lifestyles Market Report 2024
2024-06-07T15:05:11+01:00
REPB7586709_15F4_450A_A10C_DA5056B81387
3295
173471
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Report
en_GB
This report looks at the following areas: This Report investigates the following topics and their impacts on Brazilian lifestyles: Changes on spending and purchase behaviors Impacts on the economy, work,…

Brazilian Lifestyles Market Report 2024

£ 3,295 (Excl.Tax)

Report Summary

This report looks at the following areas:

This Report investigates the following topics and their impacts on Brazilian lifestyles:

  • Changes on spending and purchase behaviors
  • Impacts on the economy, work, education, household composition, health and wellbeing, and environment and sustainability
  • Category overview: the main highlights and trends on food, alcoholic and non-alcoholic drinks (in-home and out-of-home), beauty and personal care, household care, pet market, and technology and communication
  • 2024 goals
  • Habits and interest toward cultural events and commemorative dates
  • Sports events habits and interests

Brazilian consumers seek affordable solutions without compromising quality in the midst of financial challenges.

Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam

Table of Contents

  1. Executive Summary

    • What you need to know
    • Challenges
    • Opportunities
  2. Brazil today

    • The population
    • 2022 Census brings updated data on the Brazilian population
    • Graph 1: population growth in millions of people, 2022
    • Aging population increases demand for health, wellbeing and social security policies
    • Brown people are the majority of the Brazilian population
    • Graph 2: color or race identification, 2022
    • Household composition
    • Census confirms the trend that women are having children later
    • Graph 3: registered births, by age group of mothers (%), 2000-22
    • The majority of the population lives in houses, but the number of apartment dwellers continues to grow
    • Graph 4: apartment dwellers, by region (%), 2000-22
    • Economy and purchasing power
    • GDP growth in 2023 with emphasis on agriculture and livestock
    • Prices went up for the majority of categories in 2023, expanding the accumulated number of recent years
    • Graph 5: national consumer price index – accumulated in 12 months, by category, 2020-24
    • Total income and household income per capita grow
    • Work and education
    • Elementary school attendance among children aged 6-14 continues to fall
    • Graph 6: ideal age group by course attended (%), 2019 to 2023
    • Despite a slight rise in unemployment at the start of 2024, the trend still has a positive outlook
    • Graph 7: unemployment rate, Q4 2020-Q4 2023
    • Health and wellbeing
    • Brazil is the most affected by the dengue outbreak in the Americas
    • Vaccination rates improve, but are still below target
    • Food security rises again in 2023, but inequality varies according to the profile of the person in charge of the household
    • Graph 8: prevalence of food security and mild, moderate and severe food insecurity in permanent private households (%), 2004-23
    • Environment, climate change and sustainability
    • 2023 was the hottest year on record, breaking climate records around the world and in Brazil
    • Climate change has resulted in heatwaves and disasters due to heavy rainfall
  3. Category overview

    • In-home and out-of-home food
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
    • Non-alcoholic drinks
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
    • Alcoholic drinks
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
    • Beauty and personal care
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
    • Household care
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
    • Pet market
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
    • Technology and communication
    • What you need to know
    • How the category is responding to these trends
    • Future of the category
  4. The Consumer

    • Consumer overview/profile
    • Brazilians are spending more on basic categories
    • Graph 9: changes on spending in the past 12 months, 2024
    • Christmas is the most popular holiday among Brazilians
    • Graph 10: cultural events and comemorative dates, 2024
    • More affordable options for commemorative products attract the attention of Brazilians
    • Opportunity for categories that are already bought for cultural events and commemorative dates
    • Graph 11: purchase related to cultural events and commemorative dates, 2024
    • Changes on spending
    • Increased spending on household care is equally present in all socioeconomic groups
    • Graph 12: changes on spending – household products, by socioeconomic group, 2024
    • Rising prices impact household products purchase and usage habits
    • Graph 13: National Consumer Price Index – accumulated change over the year, cleaning articles group and its subgroups, 2020-23
    • Fabric softeners should meet the needs of different socioeconomic groups to ensure the best value for money
    • More affordable insecticides can help all social classes protect from insects and mosquitoes, including those that transmit dengue
    • Young women spend more on health products and OTCs in search of immediate effects to compensate for the lack of a healthy routine
    • Graph 14: changes on spending – healthcare and OTC products, by gender and age, 2024
    • Brands and influencers can help young women use healthcare and OTC products in a correct and well-informed way
    • United against misinformation
    • Keeping up with the small developments of everyday life
    • Pet owners spend more on leisure, entertainment and vacation planning
    • Graph 15: changes on spending in the past 12 months – selected items, by pet ownership, 2024
    • Products and services to have fun with them…
    • …and without them
    • Purchase behaviors
    • Technological solutions focused on shopping security are set to gain the attention of Generation Z
    • Graph 16: purchase behaviors – selected item, by generation, 2024
    • Graph 17: purchase behaviors – selected item, by generation, 2024
    • Temporary cards and double-factor authentication can make it safer to shop via desktop
    • Personalized services can attract AB consumers
    • Graph 18: purchase behaviors – selected items, by socioeconomic group, 2024
    • Personalized services can attract AB consumers
    • 2024 goals and actions toward 2024 goals
    • Finding additional income opportunities is the main goal
    • Graph 19: 2024 goals – any rank, 2024
    • Graph 20: actions toward 2024 goals – top 10, 2024
    • Extra skills and DIY practices can generate extra income with personalized and handmade products
    • Consumers from the Southeast region are more likely to mention ‘improve my physical health’ as a 2024 goal
    • Graph 21: 2024 goals – any rank, by region, 2024
    • Sport events connected to physical activity workshops could encourage consumers from the Southeast to try new sports
    • Men most likely to mention improving their personal and social relationships as a goal for 2024
    • Graph 22: 2024 goals – any rank, 2024
    • Men may engage more in family celebrations of commemorative dates
    • Graph 23: cultural events and commemorative dates – selected items, by gender, 2024
    • Activity groups can help men aged 55+ meet new people and make new friends
    • Participation, perceptions and habits toward cultural events and commemorative dates
    • Food and drink can invest in gift options beyond traditional commemorative dates
    • Beyond the obvious, food can be given as a gift all year round
    • Beyond the obvious, drinks can be given as gifts all year round
    • Gigs and festivals are not only for Gen Zs
    • Shows and festivals could gain more space by targeting Gen Xers
    • Fashion and beauty categories can invest in convenient options to create seasonal looks
    • Graph 24: habits and interest toward cultural events and commemorative dates – selected item, by participation in cultural events and commemorative dates, 2024
    • Makeup, nail polish and other beauty products for special looks
    • Clothes and accessories for a special look
    • Sport events habits and interests
    • Decentralization of sports coverage expands access to content and possibilities for brands
    • Diversification in sport coverage expands possibilities in terms of format and access
    • Brands have the opportunity to be part of the diversification in sport
    • Olympics generate new opportunities for sponsorship and visibility
    • Olympics creates opportunities for sponsorship and visibility
    • Segmentation of sports content and greater opportunity for brands beyond sponsorship
    • For women by women, in Brazil and around the world
    • For men: sports that are international successes
  5. Appendix – Definition, Methodology and Abbreviations

    • Report definition
    • Methodology
    • Abbreviations
    • Contributing analysts

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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