Brazilian Pet Owners Market Report 2023
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This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also…

Brazilian Pet Owners Market Report 2023

£ 3,265 (Excl.Tax)


This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

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Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook for the pet products and services category, 2023
              • Challenges
                • More than half of pet owners are spending more on pet food
                  • Less frequent vet visits boost interest in pet food with health benefits
                    • Pet owners have doubts about the safety of pet food ingredients
                      • Opportunities
                        • Retailers can invest in pet-exclusive spaces that offer convenience and a good experience
                          • Disinfectants with natural formulas may attract pet owners with children
                            • Tourism sector can explore opportunities for travelers with pets
                            • Market Drivers

                              • State of São Paulo sanctions law that obliges veterinarians to report animal mistreatment
                                • High inflation raises pet food prices
                                  • National production of dog and cat food grows in 2022
                                    • Brazil ranks third in number of pets
                                      • Contamination of pet treats increases demand for natural options
                                      • Key Players

                                        • Petlove opens a dog park in São Paulo
                                          • Figure 2: Petlove’s dog park opening
                                        • Petlove launches campaign against fireworks
                                          • Figure 3: “No more fireworks” campaign
                                        • PetFriends launches food line with ‘Turma da Mônica’ characters
                                          • Figure 4: PetFriends’ wet dog food
                                        • GranPlus expands portfolio with new products in the Gourmet and Menu lines
                                          • Figure 5: New flavors of the GranPlus Gourmet line
                                        • Vetpain app identifies pain in dogs and cats
                                          • Case study
                                            • Petlove grows both in digital and physical shopping and attracts investment from the Globo Group
                                              • Figure 6: Petlove store
                                          • Spending on Pet Products

                                            • Specialized chains’ private labels can conquer premium food market
                                              • Figure 7: Spending on pet products – “Spending more,” 2023
                                              • Figure 8: Private label premium dog food from pet stores
                                            • Pet services have the largest cut in spending
                                              • Figure 9: Spending on pet products – Selected items, 2023
                                              • Figure 10: Pet para Todos subscription plan
                                          • Priorities When Choosing Pet Food

                                            • Quality of ingredients is important, but health benefits are the deciding factor
                                              • Figure 11: Priorities when choosing pet food – Selected items, by spending on pet products, 2023
                                              • Figure 12: Functional foods for animal health
                                            • Premium brands can offer more practical packaging
                                              • Figure 13: Priorities when choosing pet food – Selected item, by socioeconomic group, 2023
                                              • Figure 14: Pet food in resealable packaging
                                              • Source: Mintel GNPD
                                          • Opinions on Pet Food and Treats

                                            • Brands must broaden the conversation with consumers to inform them about products
                                              • Figure 16: Opinions on pet food and treats, 2023
                                              • Figure 17: Campaign to launch the new Whiskas recipes
                                              • Figure 18: Royal Canin podcast
                                            • Educating consumers about quality seals can add value to certified products
                                              • Figure 19: PremieRpet’s quality certificates
                                          • Associations for Purchase Channels

                                            • Retailers can invest in the pet segment by betting on convenience
                                              • Figure 20: Associations for purchase channels – Convenience, 2023
                                              • Figure 21: Lotus’s Pet Us store, Thailand
                                            • Marketplaces can boost local stores and offer more affordable prices
                                              • Figure 22: Associations for purchase channels – Best price, by socioeconomic group, 2023
                                              • Figure 23: Woof app
                                          • Household and Pet Hygiene Habits

                                            • Germ elimination remains a concern, even after the most critical phase of the pandemic
                                              • Figure 24: Household and pet hygiene habits, 2023
                                              • Figure 25: Pet sanitizing products
                                            • Disinfectants with natural formulas may attract pet owners with children
                                              • Figure 26: Household and pet hygiene habits – Selected items, by children living in the household, 2023
                                              • Figure 27: Natural cleaning products with germicidal action
                                            • Upholstery cleaning products can use scents that help educate pets
                                              • Figure 28: Household and pet hygiene habits, by consumers who agree with selected statement, 2023
                                              • Figure 29: Anti-spot and anti-odor products that help with pet training
                                          • Pet Related Attitudes and Behaviors

                                            • Pet care brands can sponsor collective bathing spaces, building consumer loyalty
                                              • Figure 30: Pet related attitudes and behaviors, 2023
                                              • Figure 31: Omo community laundry
                                              • Figure 32: Petco bath station
                                            • Tourism sector can explore opportunities for travelers with pets
                                              • Figure 33: Gaia Viva hotel
                                              • Figure 34: Promotion of pet benefits at Best W hotels
                                              • Figure 35: Azul promotes partnership with Purina
                                          • Appendix – Abbreviations

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