2021
0
Brazilian Pet Owners Market Report 2021
2021-03-19T03:07:42+00:00
OX1041701
3265
135665
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
“Brazil’s pet market continues to show positive results even in the midst of an economic recession. The survey shows that 69% of Brazilians own a pet and more than half…

Brazilian Pet Owners Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“Brazil’s pet market continues to show positive results even in the midst of an economic recession. The survey shows that 69% of Brazilians own a pet and more than half of pet owners see them as a child. Pet products, therefore, continue to have priority in the family budget. The COVID-19 pandemic has brought new issues for pet owners, such as concerns about coronavirus exposure and their pet’s mental health.”
– Laura Menegon, Junior Research Analyst

Key issues covered in this Report

  • The impact of the COVID-19 pandemic on the category
  • Most purchased product categories
  • Pet food purchase drivers
  • Interest in innovative products and services

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • The impact of the COVID-19 pandemic on pet products
                  • Figure 1: Predicted impact of COVID-19 in short, medium and long term on the pet products category, January 2021
                • The impact so far
                  • Short and medium term (January to December 2021)
                    • Long term (2022-25)
                      • Mintel Trend Drivers
                        • Figure 2: Mintel Trend Drivers
                      • Challenges
                        • Worsening of the country’s economic situation may have a more significant impact on the category in 2021
                          • Opportunities
                            • Use of botanical and natural ingredients in foods and snacks can bring health benefits to pets
                              • Women are the most likely to buy pet products
                                • Experiences can attract pet owners to physical stores
                                • Market Drivers

                                  • Brazil’s pet market grows even in the midst of a crisis
                                    • Petz goes public in Brazil’s stock market
                                      • Household income should decline as emergency aid ends
                                        • Possible increase in adoption and purchase of pets during the pandemic may push the sector forward
                                        • Key Players – What You Need to Know

                                          • New players enter the pet market
                                            • Cat snacks and convenient products can attract consumers
                                              • JustFoodForDogs succeeds selling fresh food for dogs and cats, while Bark Box grows offering dog toys
                                              • Marketing Campaigns

                                                • Unilever Brazil enters the pet market
                                                  • Figure 3: Cafuné products, Brazil, January 2021
                                                • Chef Erick Jacquin launches line of sauces and food for dogs and cats
                                                  • Figure 4: Mon Petit Chéri products, Brazil, January 2021
                                                • ALDO shoes creates #PetAssistants campaign
                                                  • Figure 5: #PetAssistants campaign, Canada, March 2020
                                                • Pet brands make donations to NGOs
                                                  • Figure 6: Donation campaign video, Brazil, April 2020
                                                • Adopted dog takes part in Hyundai’s campaign
                                                  • Figure 7: Tucson became the Hyundai mascot, Brazil, January 2020
                                              • Who’s Innovating?

                                                • Cat snacks category has space for innovation
                                                  • Figure 8: Launches of cat snacks, 10 largest markets, 2018-20
                                                • Pet products focused on practicality can appeal to owners
                                                  • Figure 9: Launches of pet products with “easy to use” positioning, five largest markets in launches of pet products, 2017-19
                                              • Case Study

                                                • JustFoodForDogs prepares fresh meals for pets with natural ingredients that could be consumed by humans
                                                  • Figure 10: JustFoodForDogs photo release
                                                • Bark Box, a subscription service for pets, goes public
                                                  • Figure 11: Bark Box, US, January 2021
                                              • The Consumer – What You Need to Know

                                                • Use of botanical and natural ingredients in foods and snacks can bring health benefits to pets
                                                  • Experiences can attract pet owners to physical stores
                                                    • Dry food toppers can add new flavors and functionality
                                                      • Probiotic products may attract consumers interested in additional benefits
                                                        • Economical versions of pet-specific cleaning products can boost sales
                                                        • Pet Products

                                                          • Use of botanical and natural ingredients in foods and snacks can bring health benefits to pets
                                                            • Figure 12: Pet products, Brazil, November 2020
                                                          • Women are the most likely to buy pet products
                                                            • Figure 13: Pet products, by gender, Brazil, November 2020
                                                            • Figure 14: Pet products, repertoire analysis, Brazil, November 2020
                                                            • Figure 15: Ouai Pet Shampoo Special Edition, US, 2018
                                                            • Figure 16: Granado pet line, Brazil, January 2021
                                                            • Figure 17: Zee.Dog Human line, Brazil, January 2021
                                                            • Figure 18: Mamis & Eu t-shirt for women and dogs, Brazil, January 2021
                                                          • Products for cleaning pets’ paws after a walk can attract consumers more concerned with coronavirus exposure
                                                            • Figure 19: Pet products, by changing habits, Brazil, November 2020
                                                            • Figure 20: Limpatinha pet disinfectant, Brazil, January 2021
                                                        • Purchase Channels

                                                          • Consumers prefer specialized pet stores
                                                            • Figure 21: Purchase channels, Brazil, November 2020
                                                            • Figure 22: Amigo Cobasi program, Brazil, January 2021
                                                            • Figure 23: Petlove service area, Brazil, January 2021
                                                          • Experiences can attract pet owners to physical stores
                                                            • Figure 24: Purchase channels, by age group, Brazil, November 2020
                                                            • Figure 25: Petco’s fresh pet food kitchen, US, 2018
                                                            • Figure 26: Cachorródromo experiences, Brazil, January 2021
                                                        • Pet Food Choice

                                                          • Dry food toppers can add new flavors and functionality
                                                            • Figure 27: Pet food choice, Brazil, November 2020
                                                            • Figure 28: Line of dry food toppers for dogs and cats, Brazil, January 2021
                                                          • Natural ingredients can bring adequate nutrition to different stages of a pet’s life
                                                            • Figure 29: Pet food choice, by socioeconomic group, Brazil, November 2020
                                                          • Wet dog food from private labels can boost consumption
                                                            • Figure 30: Pet food choice, by type of pet owned, Brazil, November 2020
                                                        • Interest in Innovation

                                                          • Ingredients that improve the coat health can attract pet owners
                                                            • Figure 31: Interest in innovation, Brazil, November 2020
                                                          • Door-to-door pet services can offer convenience to people with a busy lifestyle
                                                            • Figure 32: Interest in innovation, by occupation status, Brazil, November 2020
                                                            • Figure 33: Lilu app, Brazil, January 2021
                                                          • Cat owners look for ways for their pets to exercise more
                                                            • Figure 34: Interest in innovation, by cat owners, Brazil, November 2020
                                                        • Household Cleaning and Pets

                                                          • Clear communication about the safety of cleaning products for pets can appeal to consumers
                                                            • Figure 35: Household cleaning and pets, Brazil, November 2020
                                                          • Economical versions of pet-specific cleaning products can boost sales
                                                            • Figure 36: Household cleaning and pets, Brazil, November 2020
                                                        • Changing Habits

                                                          • Brands can encourage owners to walk with their pets again
                                                            • Figure 37: Changing habits, Brazil, November 2020
                                                            • Figure 38: Walk Collection campaign, US, October 2020
                                                          • Aromatherapy can help reduce pet’s stress and anxiety
                                                            • Figure 39: Changing habits, by type of pet owned, Brazil, November 2020
                                                            • Figure 40: Ben Dog aromatherapy line, Brazil, January 2021
                                                        • Appendix – Abbreviations

                                                          • Abbreviations

                                                          About the report

                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                          Market

                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                          Consumer

                                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                          Brand/Company

                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                          Data

                                                          Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                          *databooks not available with UK B2B Industry reports.

                                                          Below is a sample report, understand what you are buying.

                                                          Click to show report
                                                          2024 Sample Consumer Cover

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                          Trusted by companies. Big and small.

                                                          Want to speak to us directly?

                                                          Contact us with your enquiry and our expert global team can help.

                                                          Get in touch