2022
0
Ireland Bread and Baked Goods Market Report 2022
2022-10-19T04:05:12+01:00
OX1101069
1495
156602
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Report
en_GB
"Throughout the COVID-19 pandemic and the current ongoing world events, bread and baked goods have remained popular with Irish consumers for the comfort and familiarity they offer that are especially…

Ireland Bread and Baked Goods Market Report 2022

£ 1,495 (Excl.Tax)

Report Summary

“Throughout the COVID-19 pandemic and the current ongoing world events, bread and baked goods have remained popular with Irish consumers for the comfort and familiarity they offer that are especially needed now. Therefore, it is important that amidst rising bread prices, companies ensure their products remain financially accessible and healthy as consumers’ increased consumption has revealed opportunities for reduced sugar, plant-based and private label bread and baked goods options.”

– Rebecca Blenman, Market Research Analyst

Key issues covered in this Report

  • The impact of the Ukraine war on bread and baked good prices.
  • The impact of the cost of living crisis on consumer buying behaviours.
  • The opportunities for plant-based private label bread.
  • The opportunities for food waste reduction in the bread market.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • Short, medium and long-term impact on the industry
                  • Figure 1: Expected impact of COVID-19 on the bread and baked goods sector, short, medium and long-term, July 2022
                • In 2022, bread sales are expected to fall slightly but will recover in 2023
                  • Figure 2: Estimated value sales of the total bread (including bread products) and baked goods market, NI and RoI, 2017-27
                • Bread and baked goods prices are on the rise
                  • Figure 3: Consumer price indices for bread, UK (including NI) and Ireland, 2020-22
                  • Figure 4: Consumer price indices for baked goods, UK (including NI) and Ireland, 2020-22
                • The impact of the Ukraine war
                  • Figure 5: “What, if any, effect do you think that the situation in Ukraine will have on your household’s finances?”, NI and RoI, 2022
                • The impact of the cost-of-living crisis
                  • Figure 6: “How does your own financial situation compare to how it was a year or so ago?”, IoI, 2022
                • Space for private label plant-based bread
                  • Figure 7: Selected food and drink aspirations for 2022, NI and RoI, 2022
                • Brands commit to sustainable sourcing
                  • Figure 8: Selected key factors driving consumer behaviour around Surroundings, NI and RoI, 2022
                • Upcycling stale bread for use in alcohol production to reduce food waste
                  • Figure 9: Consumer attitudes towards grocery retailers, NI and RoI, 2021
                • Innovations
                  • The consumer
                    • Consumers continue to choose the packaged sliced loaves
                      • Figure 10: Types of bread bought in the last month, NI and RoI, 2022
                    • Consumers prefer white and wholemeal packaged sliced loaves
                      • Figure 11: Types of packaged sliced loaves bought in the last month, NI and RoI, 2022
                    • Bread and baked goods are most commonly bought from supermarkets
                      • Figure 12: Where consumers have bought bread in the last month, NI and RoI, 2022
                      • Figure 13: Where consumers have bought baked goods in the last month, NI and RoI, 2022
                    • Doughnuts are the most popular baked good in IoI
                      • Figure 14: Types of baked goods bought in the last month, NI and RoI, 2022
                    • Taste is the highest priority when choosing bread and baked goods
                      • Figure 15: Priority factors when choosing between different types of bread, NI and RoI, 2022
                      • Figure 16: Priority factors when choosing between different types of baked goods, NI and RoI, 2022
                    • Consumers are willing to pay more for more eco-friendly packaging
                      • Figure 17: Consumer behaviours towards bread, NI and RoI, 2022
                    • Baked goods offer comfort through difficult times
                      • Figure 18: Consumer behaviours towards baked goods, NI and RoI, 2022
                    • What we think
                    • The Market – Key Takeaways

                      • In 2022, bread sales are expected to fall slightly but will recover in 2023
                        • Bread and baked goods prices are on the rise
                          • The impact of the Ukraine war
                            • The impact of the cost-of-living crisis
                              • Space for private label plant-based bread
                                • Brands commit to sustainable sourcing
                                  • Upcycling stale bread for use in alcohol production to reduce food waste
                                  • Market Sizes & Forecast

                                      • Short, medium and long-term impact on the industry
                                        • Figure 19: Expected impact of COVID-19 on the bread and baked goods sector, short, medium and long-term, July 2022
                                      • After a slight decline in 2022, bread sales are predicted to increase again
                                        • Figure 20: Estimated value sales of the total bread (including bread products) and baked goods market, NI and RoI, 2017-27
                                        • Figure 21: Issues faced in the last two months, IoI, 2022
                                    • Market Drivers

                                      • Bread and baked goods prices are on the increase
                                        • Figure 22: Consumer price indices for bread, UK (including NI) and Ireland, 2020-22
                                        • Figure 23: Price indices of other baked goods, UK (including NI) and Ireland, 2020-22
                                      • The impact of the Ukraine war
                                        • Figure 24: “What, if any, effect do you think that the situation in Ukraine will have on your household’s finances?”, NI and RoI, 2022
                                        • Figure 25: Changes to purchase preferences as a result of the conflict in Ukraine, IoI, 2022
                                      • The cost-of-living crisis
                                        • Figure 26: “How does your own financial situation compare to how it was a year or so ago?”, IoI, 2022
                                        • Figure 27: Selected ways that consumer save money on food and drink, NI and RoI, 2022
                                        • Figure 28: Selected key factors driving consumer behaviour around Value, NI and RoI, 2022
                                      • Opportunity for plant-based private label bread
                                        • Figure 29: Selected food and drink aspirations for 2022, NI and RoI, 2022
                                        • Figure 30: Dietary preference, NI and RoI, 2021
                                      • Bread brands are committing to sustainable sourcing production
                                        • Figure 31: Selected key factors driving consumer behaviour around Surroundings, NI and RoI, 2022
                                        • Figure 32: Selected concerns that consumers think about when buying food and drink, NI and RoI, 2022
                                        • Figure 33: New releases of bread and bread products with an ethical claim that highlights soil health, 2022
                                      • Upcycling stale bread to reduce food waste
                                        • Figure 34: Consumer attitudes towards grocery retailers, NI and RoI, 2021
                                    • Companies and Innovations – Key Takeaways

                                      • The vegan/no animal ingredients claim appeals to flexitarian consumers
                                        • Fortified bread sees growth post-COVID-19
                                          • Frozen bread could support food waste reduction
                                            • Ethical packaging continues to top the claims list
                                            • Who’s Innovating?

                                                • The vegan/no animal ingredients claim continues to grow
                                                  • Figure 35: Top 10 claims for bread and baked goods, UK and Ireland, 2017-22*
                                                • Bread with added health benefits
                                                  • Figure 36: New releases of bread and bread goods with the high/added fibre and vitamin/mineral fortified claims, UK and Ireland, 2017-21
                                                  • Figure 37: Top factors when shopping for food, NI and RoI, 2022
                                                  • Figure 38: New releases of bread with claims of high/added fibre and fortified with vitamins/minerals, UK and Ireland, 2022
                                                • Potential for growth in frozen bread
                                                  • Figure 39: Consumers behaviours towards chilled and frozen foods, NI and RoI, 2020
                                                • Consumers consider ethical packaging in their food buying decisions
                                                  • Figure 40: New releases of bread and bread products with ethical claims, UK and Ireland, 2017-22*
                                                  • Figure 41: Selected consumer attitudes and behaviours towards ethical food, NI and RoI, 2020
                                                  • Figure 42: New releases of bread products with environmentally friendly packaging, UK and Ireland, 2022
                                              • Company Profiles

                                                  • Allied Bakeries
                                                    • Key facts
                                                      • Product portfolio
                                                        • Brand NPD
                                                          • Figure 43: Product releases under Allied Bakeries, UK and Ireland 2021-22
                                                        • Recent developments
                                                          • Aryzta
                                                            • Key facts
                                                              • Product portfolio
                                                                • Recent developments
                                                                  • BFree
                                                                    • Key facts
                                                                      • Product portfolio
                                                                        • Brand NPD
                                                                          • Figure 44: Product releases under BFree, UK and Ireland 2021-22
                                                                        • Recent developments
                                                                          • Genius Foods Ltd
                                                                            • Key facts
                                                                              • Product portfolio
                                                                                • Brand NPD
                                                                                  • Figure 45: Product releases under Genius Foods Ltd, UK and Ireland 2021-2022
                                                                                • Recent developments
                                                                                  • Irish Pride Bakeries
                                                                                    • Key facts
                                                                                      • Product portfolio
                                                                                        • Recent developments
                                                                                          • Irwin’s Bakery
                                                                                            • Key facts
                                                                                              • Product portfolio
                                                                                                • Brand NPD
                                                                                                  • Figure 46: Product releases under Irwin’s Bakery, UK and Ireland, 2021
                                                                                                • Recent developments
                                                                                                  • Joseph Brennan Bakeries
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Brand NPD
                                                                                                          • Figure 47: Product releases under Joseph Brennan Bakeries, Ireland, 2021
                                                                                                        • Recent developments
                                                                                                          • Kelkin
                                                                                                            • Key facts
                                                                                                              • Product portfolio
                                                                                                                • Recent Developments
                                                                                                                  • Pat the Baker
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Recent developments
                                                                                                                          • Hovis/Endless LLP
                                                                                                                            • Key facts
                                                                                                                              • Product portfolio
                                                                                                                                • Brand NPD
                                                                                                                                  • Figure 48: Product releases under Hovis, Ireland, 2021
                                                                                                                                • Recent developments
                                                                                                                                • The Consumer – Key Takeaways

                                                                                                                                  • Consumers continue to choose the packaged sliced loaves
                                                                                                                                    • Consumers prefer white and wholemeal packaged sliced loaves
                                                                                                                                      • Bread and baked goods are most commonly bought from supermarkets
                                                                                                                                        • Doughnuts are the most popular baked good in IoI
                                                                                                                                          • Taste is the highest priority when choosing bread and baked goods
                                                                                                                                            • Consumers are willing to pay more for more eco-friendly packaging
                                                                                                                                              • Baked goods offer comfort through difficult times
                                                                                                                                              • Types of Bread Bought

                                                                                                                                                  • The packaged sliced loaf remains the top pick
                                                                                                                                                    • Figure 49: Types of bread bought in the last month, NI and RoI, 2022
                                                                                                                                                    • Figure 50: Consumers who bought a packaged sliced loaf in the last month, NI and RoI, 2019-22
                                                                                                                                                    • Figure 51: Consumer lunch preferences, NI and RoI, 2022
                                                                                                                                                  • Older consumers are more likely to buy packaged sliced loaves
                                                                                                                                                    • Figure 52: Consumers who have bought a packaged sliced loaf in the last month, by age, NI and RoI, 2022
                                                                                                                                                    • Figure 53: Consumers who have bought selected types of bread in the last month, by age, NI and RoI, 2022
                                                                                                                                                    • Figure 54: Consumers who look for new foods/flavours to try most of the time, by age, NI and RoI, 2022
                                                                                                                                                  • Consumers with children tend to go for packaged sliced loaves
                                                                                                                                                    • Figure 55: Consumers who have bought a packaged sliced loaf in the last month, by children in household, NI and RoI, 2022
                                                                                                                                                • Types of Packaged Sliced Loaf Bought

                                                                                                                                                    • White packaged sliced loaves remain the most popular
                                                                                                                                                      • Figure 56: Types of packaged sliced loaves bought in the last month, NI and RoI, 2022
                                                                                                                                                    • Older consumers are less likely to choose white
                                                                                                                                                      • Figure 57: Consumers who have bought white packaged sliced loaves in the last month, by age, NI and RoI, 2022
                                                                                                                                                      • Figure 58: Consumers who worry about their health, by age, NI and RoI, 2022
                                                                                                                                                      • Figure 59: New releases of bread and bread products with functional claims, UK and Ireland, 2012-22
                                                                                                                                                  • Locations of Purchase for Bread and Baked Goods

                                                                                                                                                      • Supermarkets are the top location for bread and baked goods buying
                                                                                                                                                        • Figure 60: Where consumers have bought bread in the last month, NI and RoI, 2022
                                                                                                                                                        • Figure 61: Where consumers have bought baked goods in the last month, NI and RoI, 2022
                                                                                                                                                        • Figure 62: Selected important factors when shopping for groceries, NI and RoI, 2022
                                                                                                                                                      • Younger consumers are more likely to shop at bakeries
                                                                                                                                                        • Figure 63: Consumers who have bought bread and baked goods from a bakery in the last month, by age, NI and RoI, 2022
                                                                                                                                                      • Consumers in employment are more likely to buy from a convenience store
                                                                                                                                                        • Figure 64: Consumers who have bought bread and baked goods from a convenience store in the last month, by working status, NI and RoI, 2022
                                                                                                                                                        • Figure 65: Selected convenience and forecourt stores used regularly, by working status, NI and RoI, 2019
                                                                                                                                                    • Types of Baked Goods Bought

                                                                                                                                                        • Doughnuts are the most popular baked good in RoI
                                                                                                                                                          • Figure 66: Types of baked goods bought in the last month, NI and RoI, 2022
                                                                                                                                                          • Figure 67: New releases of doughnuts, UK and Ireland, 2021-22
                                                                                                                                                        • Consumers with children are more likely to buy pancakes
                                                                                                                                                          • Figure 68: Consumers who have bought pancakes in the last month, by children in household, NI and RoI, 2022
                                                                                                                                                        • Younger consumers are more likely to buy baked goods
                                                                                                                                                          • Figure 69: Consumers who have bought selected baked goods in the last month, by age, NI and RoI, 2022
                                                                                                                                                          • Figure 70: Consumer snacking attitudes and behaviours, by age, NI and RoI, 2022
                                                                                                                                                      • Priority Factors for Bread and Baked Goods

                                                                                                                                                          • Taste is the most important factor in bread and baked goods
                                                                                                                                                            • Figure 71: Priority factors when choosing between different types of bread, NI and RoI, 2022
                                                                                                                                                            • Figure 72: Priority factors when choosing between different types of baked goods, NI and RoI, 2022
                                                                                                                                                            • Figure 73: Consumer attitudes towards cooking and baking, NI and RoI, 2022
                                                                                                                                                          • Consumers express caution towards use-by dates
                                                                                                                                                            • Price is a bigger factor for consumers in a less stable financial position
                                                                                                                                                              • Figure 74: Consumers who prioritise price when choosing between different types of bread and baked goods, by financial situation, NI and RoI, 2022
                                                                                                                                                              • Figure 75: Financial confidence over the coming year, by financial situation, IoI, 2022
                                                                                                                                                          • Behaviours Towards Bread

                                                                                                                                                              • Consumers are willing to pay more for more ethical packaging
                                                                                                                                                                • Figure 76: Consumer behaviours towards bread, NI and RoI, 2022
                                                                                                                                                                • Figure 77: Consumer attitudes towards the environment, NI and RoI, 2021
                                                                                                                                                              • Younger consumers are more open to paying more for eco-friendly packaging
                                                                                                                                                                • Figure 78: Consumer attitudes towards ethical bread packaging, by age, NI and RoI, 2022
                                                                                                                                                                • Figure 79: Selected key factors driving consumer behaviour around Rights, by age, NI and RoI, 2022
                                                                                                                                                                • Figure 80: “I buy frozen foods to avoid food waste”, by age, NI and RoI, 2020
                                                                                                                                                            • Behaviours Towards Baked Goods

                                                                                                                                                                • Baked goods offer comfort through difficult times
                                                                                                                                                                  • Figure 81: Consumer behaviours towards baked goods, NI and RoI, 2022
                                                                                                                                                                • Increased consumption calls for healthier baked goods
                                                                                                                                                                  • Figure 82: “Which of the following would you look for if you were choosing a healthy snack?”, NI and RoI, 2022
                                                                                                                                                                • The impact of COVID-19 on unpackaged goods has lessened
                                                                                                                                                                  • Figure 83: Consumer attitudes towards buying unpackaged bread and baked goods as a result of COVID-19, NI and RoI, 2022
                                                                                                                                                                  • Figure 84: Consumers extremely worried about the risk of being exposed to the coronavirus (also known as COVID-19), NI and RoI, March 2020-May 2022
                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                • Data sources
                                                                                                                                                                  • Abbreviations

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