2022
0
India Breakfast Cereals Market Report 2022
2022-10-31T10:01:19+00:00
REP9AE4119F_F416_49FD_A237_7BD12567BE30
2195
156995
[{"name":"Breakfast Cereal","url":"https:\/\/store.mintel.com\/industries\/food\/breakfast-foods\/breakfast-cereals"}]
Report
en_GB
Improve sugar profiles, upgrade to high-protein and gut-health claims and tap into mental wellbeing needs.Tulsi Joshi, Senior Food & Drink Analyst, India…

India Breakfast Cereals Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Improve sugar profiles, upgrade to high-protein and gut-health claims and tap into mental wellbeing needs.

Tulsi Joshi, Senior Food & Drink Analyst, India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: select factors that motivated consumers to eat breakfast cereals at home in the last three months, 2022
    • Mintel predicts
  2. KEY TRENDS

    • Mind your health
    • Graph 2: consumers* actively seeking ways to reduce stress, 2022
    • Clean nutrition goes mainstream
    • Graph 3: breakfast cereal launches with select natural claims, 2017-22
    • Graph 4: food and drink launches with plant-based claims, 2017-22
    • Be naturally sweet
    • Graph 5: average added sugar (g per 100g/ml) in cold breakfast cereals, 2017-22
    • Graph 6: launches in breakfast cereals with select sweet ingredients, 2017-22
    • Graph 7: launches in breakfast cereals with low- or no-sugar claims, 2017-22
  3. consumer insights

    • Graph 8: consumption frequency (two times a week or more) of breakfast cereals in the last three months, 2022
    • Meet the Variety Seekers
    • Graph 9: consumers interested in buying select breakfast cereals, 2022
    • Motivate consumption by spotlighting upgrades in health offerings
    • Graph 10: factors that motivated consumers to eat breakfast cereals at home in the last three months, 2022
    • Graph 11: select functional health claims in breakfast cereals, 2017-22
    • Graph 12: consumer association with protein, 2021
    • Graph 13: types of protein consumed daily in the last three months, 2021
    • Graph 14: consumers who selected 'have digestive health benefits' as a motivating factor for consuming breakfast cereals in the last three months, by SEC and employment status, 2022
    • Graph 15: select claims in breakfast cereal launches, 2017-22
    • Stand out by offering mental wellness and cognitive benefits
    • Graph 16: consumers interested in buying breakfast cereals with mental wellness benefits, by city tier and employment status, 2022
    • Graph 17: consumers interested in buying breakfast cereals with cognitive health benefits, by gender, socioeconomic class and parental status, 2022
  4. MARKET APPLICATIONS

    • Target Variety Seekers with flavour and convenient format innovations
    • Make a pro protein appeal
    • Move beyond fibre claims and focus on gut wellbeing
    • Graph 18: breakfast cereals with high-/added-fibre claims with select functional health claims, 2019-22
    • Tap into the demand for mental wellbeing and cognition
  5. APPENDIX

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databoks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B reports (all priced at £1,495).

    Below is a sample report, understand what you are buying.

    Click to show report
    India Consumer 2024 Sample Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch