2020
0
Breakfast Foods – Indian Consumer – 2020
2020-09-03T12:54:33+01:00
REP0B751D9E_4FF6_4D5A_8214_F91A56813FF6
2195
124533
[{"name":"Breakfast Cereal","url":"https:\/\/store.mintel.com\/industries\/food\/breakfast-foods\/breakfast-cereals"},{"name":"Fast Food","url":"https:\/\/store.mintel.com\/industries\/foodservice\/fast-food"},{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"},{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"},{"name":"Pasta, Rice and Noodles","url":"https:\/\/store.mintel.com\/industries\/food\/pasta-rice-noodles"},{"name":"World Cuisine","url":"https:\/\/store.mintel.com\/industries\/food\/world-cuisine"}]
Report
en_GB
The key is to align with consumers' evolving view of what makes a healthy breakfast, and the post-COVID-19 need for easy meals at home.Rushikesh Aravkar, Food & Drink Analyst…

Report Summary

The key is to align with consumers' evolving view of what makes a healthy breakfast, and the post-COVID-19 need for easy meals at home.

Rushikesh Aravkar, Food & Drink Analyst – India

Table of Contents

  1. EXECUTIVE SUMMARY

    • Market context
    • [Graph] India: important life goals, by city tier, Mar 2020
    • [Graph] India: breakfast consumption out of home at least twice a week, by gender and age, Mar 2020
    • What consumers want and why
    • [Graph] India: agreement with selected breakfast attitudes, by city tier, Mar 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. The impact of covid-19 on Breakfast Foods

    • [Graph] India: breakfast consumption frequency by location, Mar 2020
    • [Graph] India: consumer outlook on impact of COVID-19 outbreak on unemployment, by age, 17-21 July 2020
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers
    • [Graph] India: "How important is achieving each of the following in the next three years?" – important, by city tier, Mar 2020
    • [Graph] India: couple-only and single-mother households
    • [Graph] India: "I would ideally like my diet to…", Dec 2019
  4. consumer insights

    • Breakfast consumption overview
    • [Graph] India: breakfast eating frequency, by city tier, Mar 2020
    • [Graph] India: breakfast consumption location, by frequency of consumption, March 2020
    • [Graph] India: eating breakfast out-of-home twice a week or more, by age, Mar 2020
    • What do Indians eat for breakfast?
    • [Graph] India: breakfast items eaten in the last six months, by region, Mar 2020
    • [Graph] India: repertoire of breakfast food types, by city tier, Mar 2020
    • [Graph] India: select breakfast items eaten in the last six months, by age, Mar 2020
    • [Graph] India: select breakfast items eaten in the last six months, by age, Mar 2020
    • [Graph] India: selected breakfast food types, by socioeconomic class, Mar 2020
    • What makes a healthy breakfast?
    • [Graph] India: definition of healthy breakfast, Mar 2020
    • [Graph] India: definition of healthy breakfast, by parent status, Mar 2020
    • [Graph] India: high in protein and high in energy as attributes of healthy breakfast, by city tier, Mar 2020
    • [Graph] Global: top 10 breakfast cereal markets, by avg sodium (mg per 100g/ml), Jul 2015-Jun 2020
    • Attitudes toward breakfast
    • [Graph] India: select concerns of Indian women who are responsible for preparing routine home-cooked meals, Mar 2020
    • [Graph] India: household responsibility, preparing routine home-cooked meals, by age, Mar 2020
    • [Graph] India: agreement with select attitude statements related to breakfast, by city tier, Mar 2020
    • Breakfast consumer segmentation
  5. Market applications

    • Align with consumers' changing definition of a healthy breakfast
    • [Graph] India: high/added protein claims in breakfast cereals, Jul 2015-Jun 2016 vs Jul 2019-Jun 2020
    • [Graph] India: selected claims in breakfast cereals category, Jul 2015-Jun 2016 vs Jul 2019-Jun 2020
    • Make breakfast hassle-free and exciting
    • Expand breakfast foods into new meal and usage occasions
    • Global innovations
  6. appendix

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