2022
0
Thailand Breakfast Foods Market Report 2022
2022-07-25T07:01:28+01:00
REP9021C578_AED4_48DE_A266_E741D5164C8D
2195
153526
[{"name":"Breakfast Foods","url":"https:\/\/store.mintel.com\/industries\/food\/breakfast-foods"}]
Report
en_GB
Post-pandemic flexibility of hybrid working is fuelling in- and out-of-home breakfast opportunities. Thais seek convenient options that keep them fuller for longer.Pimwadee Aguilar, Associate Director Food & Drink -…

Thailand Breakfast Foods Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Post-pandemic flexibility of hybrid working is fuelling in- and out-of-home breakfast opportunities. Thais seek convenient options that keep them fuller for longer.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: % of various types of convenience claim in breakfast food* launches, 2019-22
    • Graph 2: attributes Thais associate with breakfast foods, 2022
    • Graph 3: breakfast behaviours among breakfast snackers and non-snackers, 2022
    • Graph 4: intended shift in breakfast behaviour, by age, 2022
    • Mintel predicts
  2. Key trends

    • Thais eat breakfast like a king
    • Graph 5: consumers who are worrying about their own health, by age and gender, 2022
    • Graph 6: added benefits consumers are interested in getting from functional food/drinks, 2019 vs 2020
    • Graph 7: top factors consumers consider when shopping for food, by market, 2021*
    • Convenience is a core demand
    • Graph 8: percentage of various types of convenience claim in breakfast food* launches, 2019-22
    • Inflation triggers consumers to redefine value
    • Graph 9: proportion of consumers who would change their everyday spending habits if they had to make savings in their household budget, by market, 2022
  3. consumer insights

    • Breakfast food choices
    • Graph 10: consumers who 'do not' have breakfast regularly at different occasions, by age and living condition, 2022
    • Graph 11: attributes associated with breakfast foods at different occasions, 2022
    • Graph 12: breakfast food choices at different occasions, 2022
    • Graph 13: breakfast choices on weekdays, by region, 2022
    • Graph 14: association of breakfast foods at different occasions with being 'ready-to-eat', by financial status, 2022
    • Graph 15: association of breakfast foods at different occasions with being 'value-for-money', by financial status, 2022
    • Graph 16: factors when choosing breakfast foods, 2022
    • Graph 17: select factors when choosing breakfast foods, by working situation, 2022
    • Shift in breakfast behaviours
    • Graph 18: where Thais get breakfast foods from in the last three months, 2022
    • Graph 19: intended shift in breakfast behaviour, by age, 2022
    • Graph 20: intended shift in breakfast behaviour, by working situation, 2022
    • Graph 21: where Thais get breakfast foods from in the last three months, by financial status, 2022
    • Rise of breakfast snackers
    • Graph 22: consumers who have few small breakfasts throughout the morning, by parental and employment status, 2022
    • Graph 23: breakfast choices among breakfast snackers and non-snackers, 2022
    • Graph 24: breakfast behaviours among breakfast snackers and non-snackers, 2022
    • Graph 25: behaviours related to breakfast food choices among breakfast snackers and non-snackers, 2022
    • Evolving interests in breakfast foods
    • Graph 26: select factors when choosing breakfast foods, rice-menu breakfast users vs cereal breakfast users, 2022
    • Graph 27: interest in various ingredients among consumers with and without interest in gut health supporting breakfast foods, 2022
    • Graph 28: interest in immunity-supporting breakfast foods, by parental status by gender, 2022
    • Graph 29: % of consumers who chose "made with plant-based ingredients only" among top five factors when choosing breakfast foods, by age, 2022
  4. market applications

    • Opportunity 1: satisfy – offer satiety with high-protein and high-fibre choices
    • Opportunity 2: simplify – make it easier for consumers to access their preferred breakfast choices
    • Opportunity 3: healthify –⁠⁠⁠⁠⁠⁠⁠ offer gut and immunity-health support
  5. Appendix

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