2021
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India Brightening Trends in Facial Skincare Market Report 2021
2021-10-28T09:03:46+01:00
REPC2C4686D_58D9_453D_8A4C_57332E63BE8F
2195
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Report
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Move brightening and glow away from whitening by defining their purpose, adding functional claims and latching onto redefined beauty standards.Tanya Rajani, Beauty & Personal Care Analyst - India…

India Brightening Trends in Facial Skincare Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Move brightening and glow away from whitening by defining their purpose, adding functional claims and latching onto redefined beauty standards.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • Graph 1: brightening, whitening and glow* claims as a % of skincare product launches, 2018-21
    • Graph 2: brightening, whitening and glow* claims as a % of skincare launches, 2018-21
    • What consumers want and why
    • Graph 3: change in usage of brightening/whitening products in comparison to last year (ie 2020), 2021
    • Graph 4: change in usage of brightening/whitening products in comparison to last year (ie 2020), 2021
    • Graph 5: consumer attitudes towards brightening, 2021
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on brightening trends in facial skincare
  2. key trends

    • Graph 6: retail market segmentation by value (bn INR) of facial care, 2018-20
    • Graph 7: brightening, whitening and glow* claims as a % of skincare product launches, 2018-21
    • Graph 8: brightening, whitening and glow* claims as a % of skincare launches, 2018-20
    • Graph 9: facial skincare launches with glow* as the claim, 2018-21
  3. key drivers

    • Graph 10: % of consumers who strongly agree that "the beauty industry should be more inclusive", 2021
    • Global trends and how they are playing out in India
  4. consumer insight

    • Graph 11: change in usage of brightening/whitening products in comparison to last year (ie 2020), 2021
    • Graph 12: change in usage of brightening/whitening products in comparison to last year (ie 2020), 2021
    • Graph 13: reasons for using brightening products, 2021
    • Graph 14: sources of information that influence the purchase of whitening/brightening products, 2021
    • Introducing the three brightening segments
    • Segment #1: Unenlightened Beauty Enthusiasts (44%)
    • Graph 15: attitudes towards brightening products, 2021
    • Graph 16: reasons for using brightening products, 2021
    • Graph 17: sources of information that influence the purchase of whitening/brightening products, 2021
    • Segment #2: Whitening Addicts (26%)
    • Graph 18: change in usage of brightening/whitening products in comparison to last year (ie 2020), 2021
    • Graph 19: reasons for using brightening products, 2021
    • Graph 20: sources of information that influence the purchase of whitening/brightening products, 2021
    • Segment #3: Natural Skin Colour Advocators (30%)
    • Graph 21: brightening/whitening products which have never been used before or in 2021, 2021
    • Graph 22: 'neither agree nor disagree' with select statements about whitening/brightening, 2021
  5. market applications

    • Graph 23: % of facial care* launches in US dollars price tier by whitening and brightening, 2020-21
    • Define what brightening is for the Indian consumer
    • Explain skin glow's functionality to increase appeal
    • Move the conversation towards inclusivity
    • Who's innovating
    • Global innovations
  6. Appendix

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