2021
0
Brazil Busy Lifestyles Market Report 2021
2021-12-10T03:04:09+00:00
OX1048493
3265
146179
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Report
en_GB
“A large number of Brazilians have been feeling overwhelmed by the increased workload and household chores. As a result, the leisure activities most desired by consumers are taking care of…

Brazil Busy Lifestyles Market Report 2021

£ 3,265 (Excl.Tax)

Report Summary

“A large number of Brazilians have been feeling overwhelmed by the increased workload and household chores. As a result, the leisure activities most desired by consumers are taking care of themselves and doing physical activities, which reinforces their greater concern with health and wellbeing.”
– Laura Menegon, Junior Research Analyst

Key issues covered in this Report

  • Brazilians’ routine, which activities are included in this routine and how they were changed by COVID-19 outbreak;
  • Which activities Brazilians would like to do if they have more free time;
  • Which behaviors point toward task performance;
  • How Brazilians see the excess of tasks and their attitudes on tasks;
  • Time-saving products and services in which Brazilians have interest.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: market context
          • Executive Summary

              • Market overview
                • Impact of COVID-19 on busy lifestyles
                  • Figure 1: Predicted impact of COVID-19 in short, medium and long term on busy lifestyles, October 2021
                • Mintel Trend Drivers
                  • Figure 2: Mintel Trend Drivers
                • Challenges
                  • Remote work is approved by Brazilians, but leads to long journeys
                    • Brands should recognize women’s burden and promote a more equal division of domestic tasks
                      • For busy workers, relaxing can be a challenge
                        • Campaigns should discuss the effects of sexism on male health
                          • Opportunities
                            • Podcasts can increase engagement between brands and consumers
                              • Staycations should remain on the rise even after the pandemic
                                • Use of voice assistants can grow and help consumers accomplish tasks
                                • Market Drivers

                                  • Informal jobs have doubled in the last five years and job insecurity continues to increase
                                    • Remote work is approved by Brazilians, but leads to long journeys
                                      • Return of in-person classes can relieve families’ routine
                                      • Key Players

                                        • Companies and brands
                                          • Amazon partners with Casa do Saber to offer mini class through Alexa
                                            • Evino invests on vending machines
                                              • Hirota Express brings minimarket into condos
                                                • Tramontina creates artificial intelligence to help children choose gifts on Father’s Day
                                                  • Good Market is a new neighborhood market option that offers convenience
                                                    • Who’s Innovating?
                                                      • Consumers are looking for cleaning products that save both time and money
                                                        • Figure 3: Household hygiene product launches from common brands and private labels with claims related to time saving, by 10 largest markets, 2018-20
                                                      • Case Study
                                                        • TrazFavela takes delivery to peripheral communities of Salvador
                                                        • The Consumer – What You Need to Know

                                                          • Brands should recognize women’s burden and promote a more equal division of domestic tasks
                                                            • Podcasts can increase engagement between brands and consumers
                                                              • Staycations should remain on the rise even after the pandemic
                                                                • Campaigns should discuss the effects of sexism on male health
                                                                  • For busy workers, relaxing can be a challenge
                                                                    • Use of voice assistants can grow and help consumers accomplish tasks
                                                                    • Brazilians’ Routine Activities

                                                                      • Small appliances can help Brazilians spend less time on domestic chores
                                                                        • Figure 4: Brazilians’ routine activities, 2021
                                                                      • Brands should recognize women’s burden and promote a more equal division of domestic tasks
                                                                        • Figure 5: Brazilians’ routine activities, by gender, 2021
                                                                        • Figure 6: Brastemp campaign, Brazil, August 2021
                                                                        • Figure 7: Ariel campaign, November 2020
                                                                      • Online meal planning tools can help consumers save time and money
                                                                        • Figure 8: Brazilians’ routine activities, by those who are spending more time doing tasks online, 2021
                                                                    • Time Spent on Activities

                                                                      • Brands can encourage mothers to reserve time for self-care
                                                                        • Figure 9: Time spent on activities, 2021
                                                                      • Ready-to-eat or semi-prepared meals should focus on AB consumers
                                                                        • Figure 10: Time spent on activities, by socioeconomic group, 2021
                                                                      • Podcasts can increase engagement between brands and consumers
                                                                        • Figure 11: Time spent on activities, 2021
                                                                    • Leisure Activities

                                                                      • Staycations should remain on the rise even after the pandemic
                                                                        • Figure 12: Leisure activities, 2021
                                                                      • Brands can encourage the practice of outdoor physical activities as a way to provide greater consumer wellbeing
                                                                        • Figure 13: Attitudes about daily tasks, by those who would like to spend more time outdoors, 2021
                                                                    • Behaviors and Attitudes toward Tasks

                                                                      • “Revenge bedtime procrastination” becomes a common habit among busy people
                                                                        • Figure 14: Behaviors and attitudes toward tasks, 2021
                                                                      • Campaigns should discuss the effects of sexism on male health
                                                                        • Figure 15: Behaviors and attitudes towards tasks, by gender, 2021
                                                                    • Attitudes about Daily Tasks

                                                                      • Relaxation combined with more energy can be differential in supplements
                                                                        • Figure 16: Attitudes about daily tasks, by those who are looking for solutions to build more energy, 2021
                                                                      • For busy workers, relaxing can be a challenge
                                                                        • Figure 17: Attitudes about daily tasks, 2021
                                                                      • Brands can create opportunities for consumers to practice self-care
                                                                        • Figure 18: Behaviors and attitudes toward tasks, by leisure activities, 2021
                                                                    • Interest in Solutions to Save Time

                                                                      • Use of voice assistants can grow and help consumers accomplish tasks
                                                                        • Figure 19: Interest in solutions to save time, 2021
                                                                      • Recurring delivery services can facilitate planning and grocery shopping
                                                                        • Figure 20: Interest in solutions to save time, 2021
                                                                    • Appendix – Abbreviations

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