2023
0
Brazil Busy Lifestyles Market Report 2023
2023-07-20T04:04:37+01:00
OX1155217
4495
165111
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"}]
Report
en_GB
“The COVID-19 pandemic has shown Brazilians that many day-to-day activities can be done online, and this continues to be the main action taken to save time. Gender inequality is still…

Brazil Busy Lifestyles Market Report 2023

$ 4,495 (Excl.Tax)

Report Summary

“The COVID-19 pandemic has shown Brazilians that many day-to-day activities can be done online, and this continues to be the main action taken to save time. Gender inequality is still very present, burdening most Brazilian women.”
– Laura Menegon, Research Analyst – Latam

This Report looks at the following areas:

  • Brazilians’ routine activities and time spent on activities
  • Remote activities vs. face-to-face activities
  • Impact of the economic crisis on time availability
  • Time-saving attitudes
  • Interest in activities

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
        • Executive Summary

            • Market overview
              • Analyst outlook
                • Figure 1: Analyst outlook on Brazilians’ busy lifestyles, 2023
              • Challenges
                • Women are still the main ones responsible for household chores and caring tasks
                  • Workers value wellness and mental health
                    • Gen Zs reduce screen time to gain time
                      • Opportunities
                        • Savings and sustainability open up opportunities for used items
                          • Older Brazilians should be encouraged to socialize after isolation during the pandemic
                          • Market Drivers

                            • Brazilian households are increasingly indebted
                              • Slowdown in food and drink inflation brings relief to consumers
                                • Four-day workweek to be tested in Brazil
                                • Key Players

                                  • Companies and brands
                                    • Aurora launches a line of healthy ready-to-eat meals
                                      • Figure 2: Aurora Bem Leve’s ready meals line
                                    • Spoleto takes its pastas to retail
                                      • Figure 3: Spoleto’s line of past for retail sales
                                    • Carrefour Group will fraction stores in the Express model to reach more distant regions
                                      • Figure 4: Carrefour Express store
                                    • Case Study
                                      • Women-led Australian company creates successful game to promote emotional and mental health care
                                        • Figure 5: Kinder World, Australia
                                    • Brazilians’ Routine Activities and Time Spent on Activities

                                      • Cleanfulness: turning house cleaning into a relaxing pleasure
                                        • Figure 6: Brazilians’ routine activities, 2023
                                        • Figure 7: Publication of the hygiene and cleaning products brand Ecolams on cleanfulness, Spain
                                      • Brands can contribute to a more equal and fairer division of care work
                                        • Figure 8: Brazilians’ routine activities, by gender, 2023
                                        • Figure 9: Hering’s campaign, 2023
                                        • Figure 10: Choreful.app encourages division of household chores
                                        • Figure 11: Nipto app
                                      • Meal planning tools can help consumers save time and money
                                        • Figure 12: Time spent on activities – Selected items, 2023
                                        • Figure 13: Publication about menu planning on the Panelinha website
                                        • Figure 14: Brazilians’ routine activities – Selected item, by socioeconomic group, 2023
                                        • Figure 15: Publication about menu planning, Qualitá
                                    • Remote Activities vs Face-to-face Activities

                                      • Flexibility gains importance in the return to the office
                                        • Figure 16: Remote activities vs face-to-face activities, 2023
                                        • Figure 17: Automatic pet feeder
                                      • Workers in hybrid schemes value wellness and mental health
                                          • Figure 18: Announcement of the House of Healers game created by mental health startup Mind You, Philippines
                                          • Figure 19: Badge system indicating the physical and mental health status of employees at Onken, Japan
                                      • Impact of the Economic Crisis on Time Availability

                                        • Food and drinks from well-known foodservice brands can be marketed at retail stores, offering indulgence and savings
                                          • Figure 20: Impact of the economic crisis on time availability, 2023
                                          • Figure 21: Momofuku kit, US
                                          • Figure 22: Friday’s products
                                        • Secondhand items can gain space in the market
                                          • Figure 23: Impact of the economic crisis on time availability – Selected item, by socioeconomic group, 2023
                                          • Figure 24: Decathlon’s ‘Buyback’ initiative, Netherlands
                                          • Figure 25: Marimekko Pre-loved online store, Finland
                                          • Figure 26: Founder of the Gringa store, Brazil
                                        • Food and drink retailers must focus on communicating promotions to attract consumers
                                          • Figure 27: Brazilians’ routine activities – Selected item, by impact of the economic crisis on time availability, 2023
                                          • Figure 28: Pão de Açúcar Mais app, Brazil
                                      • Time-saving Attitudes

                                        • Workers in remote/hybrid jobs prefer to shop via apps and social media
                                          • Figure 29: Time saving attitudes – Selected item, by working status and remote work, 2023
                                        • Companies must help Gen Zs to control screen time
                                          • Figure 30: Time saving attitudes – Selected item, by generation, 2023
                                          • Figure 31: New models of Nokia phones without internet access
                                        • Products that make it easier to do tasks on the go can appeal to young women
                                          • Figure 32: Time saving attitudes – Selected item, by gender and age group, 2023
                                          • Figure 33: Multi-functional makeup with practical on-the-go packaging
                                      • Interest in Activities

                                        • Corporate events can help those who are changing jobs
                                          • Figure 34: Interest in activities – Selected items, 2023
                                        • Older Brazilians should be encouraged to socialize after isolation during the pandemic
                                          • Figure 35: Interest in activities – Selected items, by age group, 2023
                                          • Figure 36: Benefits provided to seniors by startup Papa, US
                                          • Figure 37: Jumbo’s chat checkouts
                                      • Appendix – Abbreviations

                                        About the report

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