2021
0
Ireland Butter and Spreads Market Report 2021
2021-09-10T04:15:18+01:00
OX1043559
1495
142295
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Report
en_GB
“Butter and spread usage has benefitted from the impact of COVID-19 as consumer behaviour shifted during lockdown. Consumers have utilised their time at home by being creative with their spare…

Ireland Butter and Spreads Market Report 2021

£ 1,495 (Excl.Tax)

Report Summary

“Butter and spread usage has benefitted from the impact of COVID-19 as consumer behaviour shifted during lockdown. Consumers have utilised their time at home by being creative with their spare time and picking up new hobbies such as baking or cooking from scratch – as well as consuming more meals at home. This has helped boost the butter and spreads market as they are key ingredients in several meals and snacks. COVID-19 has also made consumers more health aware in regard to spreads; consumers want an indulgent product they can enjoy while also receiving health benefits.”
– Natalie Magill, Market Research Analyst

Key issues covered in this Report

  • The impact of COVID-19 on consumer behaviour and butter/spreads.
  • The continued growth of the butter/spreads market.
  • Opportunities for butter/spreads through innovation in flavours.
  • The opportunities for healthy butter/spreads.
  • Eco and ethical issues affecting the butter/spreads market.

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • COVID-19: Market context
          • Issues covered in this Report
          • Executive Summary

              • The market
                • Butter and spreads increase by 5% due to COVID-19
                  • Figure 1: Estimated total value of the butter and spreads market, IoI, NI and RoI, 2015-25
                  • Figure 2: Expected impact of COVID-19 on butter and spreads, short medium and long term, April 2021
                • Stable butter prices across RoI
                  • Figure 3: Consumer price index for butter, margarine and other vegetable fats, and jams, marmalades and honey, RoI, July 19 – July 21
                  • Figure 4: Consumer price index for butter, margarine and other vegetable fats, and jams, marmalades and honey, UK (including NI), July 19 – June 21
                • Exports of Irish products entering the UK expected to decline
                  • Figure 5: Percentage of total food and drink exports, RoI, 2020
                • Consumers demand healthy butter and spread alternatives
                  • Figure 6: Agreement with statements relating to salt and sugar in butter and spreads, NI and RoI, June 2021
                • Innovations in flavour help grow butter and spreads market
                  • Figure 7: Agreement with statements relating to butter and spreads, NI and RoI, June 2021
                • Innovations
                  • The consumer
                    • Spreadable butter preferred amongst Irish consumers
                      • Figure 8: Types of butter and butter-like spreads used in the last three months, NI and RoI, 2021
                    • Jam is the most popular spread
                      • Figure 9: Types of sweet and savoury spreads used in the last three months, NI and RoI, 2021
                    • Low saturated fat claim makes a spread seem healthy
                      • Figure 10: Factors that consumers think would make a spread healthy, NI and RoI, 2021
                    • Flavour is most important factor amongst Irish consumers
                      • Figure 11: Factors consumers stated were most important when buying butter/butter-like spreads, NI and RoI, 2021
                    • What we think
                    • The Market – Key Takeaways

                      • RoI butter prices stabilise whilst UK/NI prices fluctuate
                        • COVID-19 impacts the growth of butter and spreads
                          • Consumers want healthy butter/spreads
                          • Market Sizes & Forecast

                              • Short-, medium- and long-term impact on the industry
                                • Figure 12: Expected impact of COVID-19 on butter and spreads products, short, medium and long term, April 2021
                              • Butter and spreads increase by 5% due to COVID-19
                                • Figure 13: Estimated total value of the butter and spreads market, IoI, NI and RoI, 2015-25
                              • Butter sales grow by 3.6% in 2020
                                • Figure 14: Estimated total value of the butter market, IoI, RoI and NI, 2015-25
                                • Figure 15: Consumers who agree/disagree they have been using butter and spreads for baking more during the COVID-19 outbreak, NI and RoI, 2021
                              • Butter-like spreads forecasted 6% growth
                                • Figure 16: Estimated total value of the margarine and other butter-like blends market, IoI, NI and RoI, 2015-25
                                • Figure 17: Attitudes towards butter-like spreads, RoI and NI, 2021
                              • Sweet spreads sales jump by 4% in 2020
                                • Figure 18: Estimated total value of the sweet spreads market, IoI, NI and RoI, 20-2025
                            • Market Drivers

                              • Stable butter prices across RoI
                                • Figure 19: Consumer price index for butter, margarine and other vegetable fats, and jams, marmalades and honey, RoI, July 19 – July 21
                                • Figure 20: Consumers who agree they are cutting back on non-essential spending, IoI, April 2020 – August 2021
                                • Figure 21: Consumer price index for butter, margarine and other vegetable fats, and jams, marmalades and honey, UK (including NI), July 19 – June 21
                              • Exports of Irish products entering the UK expected to decline
                                • Figure 22: Percentage of total food and drink exports, RoI, 2020
                              • Consumers demand healthy butter and spread alternatives
                                • Figure 23: Consumers who are concerned about sugar and salt as ingredients in food and drink products, NI and RoI, 2019
                                • Figure 24: Agreement with statements relating to butter and spreads, NI and RoI, 2021
                              • Flavour innovations help grow butter and spreads market
                                • Figure 25: Agreement with statements relating to butter and spreads, NI and RoI, 2021
                                • Figure 26: New butter, margarine/other butter blends, and spreads, by selected flavours, UK and Ireland, 2017-21*
                            • Companies and Innovations – Key Takeaways

                              • Spreads with functional purposes growing more popular
                                • Consumers interested in plant-based dairy alternatives
                                  • Brands encouraged to be more transparent with sustainability efforts
                                  • Who’s Innovating?

                                      • Sweet spreads account for majority of launches
                                        • Figure 27: Total new releases of butter/margarine and other spreads and sweet spreads, IoI, 2017-21*
                                      • Confiture and fruit spreads release the most products among sweet spreads
                                        • Figure 28: New releases of butter, margarine & other blends and sweet spreads, UK and Ireland, 2017-21*
                                        • Figure 29: Top savoury/sweet spreads used in the last three months, IoI, 2021
                                        • Figure 30: New releases of low sugar/calorie sweet spreads, UK and Ireland, 2021
                                      • Consumers show interest in functional ingredients in butter and sweet spreads
                                        • Figure 31: Consumer attitudes towards what makes a spread healthy, IoI, 2021
                                        • Figure 32: New product releases of spreads, UK and Ireland, 2021
                                      • Functional ingredients in butter can help change health perceptions
                                        • Figure 33: New releases of functional butter/margarine products, UK and Ireland, 2021
                                      • Growing number of launches in plant-based dairy products
                                        • Figure 34: Top 5 claims for butter and margarine products, UK and Ireland, 2017-21*
                                        • Figure 35: Consumer behaviours and attitudes towards dairy alternatives, NI and RoI, 2021
                                      • Sustainable transparency encouraged among butter and spread brands
                                          • Figure 36: New product releases of butter and spreads with ethical claims, UK and Ireland, 2021
                                      • Company Profiles

                                          • Arla Foods
                                            • Key facts
                                              • Product portfolio
                                                • Brand NPD
                                                  • Figure 37: New product releases from Arla Foods, UK and Ireland, 2021
                                                • Recent developments
                                                  • Avonmore (Glanbia)
                                                    • Key facts
                                                      • Product portfolio
                                                        • Recent developments
                                                          • Benecol
                                                            • Key facts
                                                              • Product portfolio
                                                                • Brand NPD
                                                                  • Figure 38: New releases of Benecol products, UK and Ireland, 2021
                                                                • Recent developments
                                                                  • Connacht Gold
                                                                    • Key facts
                                                                      • Product portfolio
                                                                        • Recent developments
                                                                          • Dale Farm
                                                                            • Key facts
                                                                              • Product portfolio
                                                                                • Recent developments
                                                                                  • Ferrero
                                                                                    • Key facts
                                                                                      • Product portfolio
                                                                                        • Recent developments
                                                                                          • Kerry Group
                                                                                            • Key facts
                                                                                              • Product portfolio
                                                                                                • Recent developments
                                                                                                  • Ornua
                                                                                                    • Key facts
                                                                                                      • Product portfolio
                                                                                                        • Recent developments
                                                                                                          • Upfield
                                                                                                            • Key facts
                                                                                                              • Product portfolio
                                                                                                                • Recent developments
                                                                                                                  • Valeo Foods
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Brand NPD
                                                                                                                          • Figure 39: Recent product releases of Rowse Honey, UK and Ireland, 2020-21
                                                                                                                        • Recent developments
                                                                                                                          • Sun-Pat
                                                                                                                            • Key facts
                                                                                                                              • Product portfolio
                                                                                                                                • Brand NPD
                                                                                                                                  • Figure 40: New releases of Sun-Pat products, UK and Ireland, 2021
                                                                                                                                • Recent developments
                                                                                                                                  • Hartley’s
                                                                                                                                    • Key facts
                                                                                                                                      • Product portfolio
                                                                                                                                        • Figure 41: Hartley’s product portfolio, 2021
                                                                                                                                      • Brand NPD
                                                                                                                                        • Figure 42: New product releases of Hartley’s, UK and Ireland, 2021
                                                                                                                                      • Recent developments
                                                                                                                                      • The Consumer – Key Takeaways

                                                                                                                                        • Spreadable butter is favoured amongst Irish consumers
                                                                                                                                          • Chocolate sweet spreads are favoured amongst younger consumers
                                                                                                                                            • COVID-19 accelerated baking trend
                                                                                                                                            • Types of Butter and Butter-like Spreads

                                                                                                                                                • Spreadable butter preferred amongst Irish consumers
                                                                                                                                                  • Figure 43: Types of butter and butter-like spreads used in the last three months, NI and RoI, 2021
                                                                                                                                                • Block butter popular amongst ABC1s
                                                                                                                                                  • Figure 44: Consumers who have used block butter in the last three months, by socio-economic group, RoI and NI, 2021
                                                                                                                                                  • Figure 45: Consumers who have used block butter in the last three months, by gender, NI and RoI, 2021
                                                                                                                                                • Spreadable butter popular amongst families
                                                                                                                                                  • Figure 46: Consumers who have used spreadable butter in the last three months, by age/presence of children in household, NI and RoI, 2021
                                                                                                                                              • Types of Sweet and Savoury Spreads

                                                                                                                                                  • Jam is the most popular spread
                                                                                                                                                    • Figure 47: Types of sweet and savoury spreads used in the last three months, NI and RoI, 2021
                                                                                                                                                  • Chocolate spreads are popular amongst younger consumers
                                                                                                                                                    • Figure 48: Consumers who have used chocolate spread in the last three months, by age groups, NI and RoI, June 2021
                                                                                                                                                  • Older consumers prefer marmalade
                                                                                                                                                    • Figure 49: Consumers who have used marmalade in the last three months, by age groups, NI and RoI, 2021
                                                                                                                                                • How Butter and Spreads are Used

                                                                                                                                                    • On toast/bread is overall favourite amongst butter and spreads
                                                                                                                                                      • Figure 50: Consumption of butter, butter-like spreads and sweet/savoury spreads in the last three months, NI and RoI, 2021
                                                                                                                                                    • Consumers prefer block butter as an ingredient in baking/cooking
                                                                                                                                                      • Figure 51: Consumers who use block butter as an ingredient in cooking/baking, NI and RoI, 2021
                                                                                                                                                    • Sweet spread popular on toast/bread
                                                                                                                                                      • Figure 52: Usage of sweet and savoury spreads in the last three months, NI and RoI, 2021
                                                                                                                                                      • Figure 53: Consumers who use sweet/savoury spreads with toast/bread, by gender, NI and RoI, 2021
                                                                                                                                                  • Health Factors in Butters and Spreads

                                                                                                                                                      • Low saturated fat claim makes a spread seem healthy
                                                                                                                                                        • Figure 54: Factors that consumers think would make a spread healthy, NI and RoI, June 2021
                                                                                                                                                      • Women seek out all-natural ingredients as a health claim
                                                                                                                                                        • Figure 55: Consumers who agree all-natural ingredients make a healthy spread, by gender, NI and RoI, 2021
                                                                                                                                                      • Heart health important to older consumers
                                                                                                                                                        • Figure 56: Consumers who agree the ‘helps with heart health’ claim makes a spread healthy, by age demographic, NI and RoI, 2021
                                                                                                                                                    • Important Factors Choosing a Butter or Spread

                                                                                                                                                        • Flavour is most important factor amongst Irish consumers
                                                                                                                                                          • Figure 57: Factors consumers stated were most important when buying butter/butter-like spreads, NI and RoI, 2021
                                                                                                                                                          • Figure 58: Factors consumers stated were most important when buying butter/butter-like spreads, NI and RoI, 2021
                                                                                                                                                        • Older consumers seek out locally sourced products
                                                                                                                                                          • Figure 59: Consumers who think using locally sourced ingredients is an important factor when choosing a butter/spread, by age groups, NI and RoI, 2021
                                                                                                                                                        • Parents seek out butter/spreads that are high in nutrients
                                                                                                                                                          • Figure 60: Consumers who think products high in nutrition is an important factor when choosing a butter/spread, by age demographic, NI and RoI, 2021
                                                                                                                                                      • Attitudes Towards Butter and Spreads

                                                                                                                                                          • COVID-19 has accelerated butter/spreads market through baking trend
                                                                                                                                                            • Figure 61: Agreement with statements related to butter/butter-like spreads and sweet/savoury spreads, NI and RoI, 2021
                                                                                                                                                          • Women are interested in low calorie ingredients when buying a sweet/savoury spread
                                                                                                                                                            • Figure 62: Consumers who agreed they would be interested in a sweet/savoury spread made with low calorie sweeteners, by gender, NI and RoI, 2021
                                                                                                                                                          • Irish consumers prepared to pay a premium for grass-fed cow’s milk
                                                                                                                                                            • Environmental issues are still important amongst Irish consumers
                                                                                                                                                              • Figure 63: Consumer attitudes towards ethical issues in butter/butter-like spreads, NI and RoI, 2021
                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                            • Data sources
                                                                                                                                                              • Abbreviations

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