2023
0
Ireland Butter and Spreads Market Report 2023
2023-02-28T03:02:31+00:00
OX1154481
1495
160862
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Report
en_GB
"Despite rising prices, butter and spreads remain popular among IoI consumers which will support the continued growth of the market. However, consumers are adapting to these prices during the cost-of-living…

Ireland Butter and Spreads Market Report 2023

£ 1,495 (Excl.Tax)

Description

“Despite rising prices, butter and spreads remain popular among IoI consumers which will support the continued growth of the market. However, consumers are adapting to these prices during the cost-of-living crisis by seeking out value for money and private-label options more often. This should motivate butter and spread brands to ensure the quality of their offerings are up to consumers’ standards and worthy of them paying the price.”

– Rebecca Blenman, Consumer Analyst

This Report will look at the following areas:

  • The impact of COVID-19 on consumer behaviour and butter and spreads.
  • Financial support for farmers affected by the Ukraine war.
  • How the cost-of-living crisis is impacting the butter and spreads market.
  • Growth of Irish butter and spread brands.
  • Sustainability opportunities for the dairy sector.

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • COVID-19: Market Context
    • Issues covered in this Report
  2. Executive Summary

    • The market
    • The short-, medium- and long-term impact of COVID-19
      • Figure 1: Expected impact of COVID-19 on the butter and spreads market, short, medium and long term, 2022-27
    • Anticipated growth in the butter and spreads market
      • Figure 2: Estimated total value of the butter and spreads market, IoI, NI and RoI, 2017-27
    • Rising prices of butter and spreads
      • Figure 3: Consumer price indices of butter, margarine & other vegetable fats and jams, marmalades and honey, UK (including NI), 2020-22
      • Figure 4: Consumer prices indices for butter, margarine & other vegetable fats and jams, marmalades and honey, RoI, 2020-22
    • Farmers impacted by the Ukraine war offered financial support
      • Figure 5: “What, if any, effect do you think the situation in Ukraine will have on your household’s finances?”, IoI, 2022
    • The impact of the cost-of-living crisis on the butter and spreads market
      • Figure 6: “Have you been affected by any of these issues over the last two months?”, IoI, 2022
    • Supporting local fuels growth of Irish butter and spreads brands
      • Figure 7: Selected key factors driving consumer behaviour around identity, rights, surroundings, IoI, 2022
    • Irish dairy producers enrol in sustainability initiatives
    • Innovations
    • The consumer
    • Block butter becomes most used spread by IoI consumers
      • Figure 8: Types of butter and butter-like spreads used in the last three months, NI and RoI, 2022
    • Jam remains a firm favourite spread
      • Figure 9: Types of sweet/savoury spreads used in the last three months, NI and RoI, 2022
    • Toast/bread is the most popular use for butter and spreads
      • Figure 10: Ways in which consumers have used butter, butter-like spreads and sweet/savoury spreads in the last three months, NI and RoI, 2022
    • Consumer concern for eco-friendly practices
      • Figure 11: “Which of the following would you be most interested in trying?”, NI and RoI, 2022
    • Consumers prioritise price amidst cost-of-living crisis
      • Figure 12: Important factors when choosing butter or butter-like spreads, NI and RoI, 2022
    • Demand for ethical awareness and efforts from butter brands
      • Figure 13: Consumer attitudes towards butter and spreads, NI and RoI, 2022
    • What we think
  3. The Market – Key Takeaways

    • Anticipated growth in the butter and spreads market
    • Rising prices of butter and spreads
    • Farmers impacted by the Ukraine war offered financial support
    • The impact of the cost-of-living crisis on the butter and spreads market
    • Supporting local fuels growth of Irish butter and spreads brands
    • Irish dairy producers enrol in sustainability initiatives
  4. Market Sizes and Forecast

    • The short-, medium- and long-term impact of COVID-19
      • Figure 14: Expected impact of COVID-19 on the butter and spreads market, short, medium and long term, 2022-27
    • General growth in the butter and spreads market
      • Figure 15: Estimated total value of the butter and spreads market, IoI, NI and RoI, 2017-27
      • Figure 16: Consumer net use of butter, butter-like spreads and sweet/savoury spreads, NI and RoI, 2022
    • Butter sales increase as a result of at-home cooking and baking
      • Figure 17: Estimated total value of the butter market, IoI, NI and RoI, 2017-27
    • Healthier eating influences growth of butter-like spreads
      • Figure 18: Estimated total value of the margarine and other butter-like blends market, IoI, NI and RoI, 2017-27
      • Figure 19: Types of butter-like spreads used in the last three months, NI and RoI, 2022
    • Sales of sweet spreads satisfy indulgence cravings
      • Figure 20: Estimated total value of the sweet spreads market, IoI, NI and RoI, 2017-27
      • Figure 21: NPD of Lotus Biscoff products, UK and Ireland, 2022
  5. Market Drivers

    • IoI prices of butter and spreads are on the rise
      • Figure 22: Consumer price indices of butter, margarine & other vegetable fats and jams, marmalades and honey, UK (including NI), 2020-22
      • Figure 23: Consumer prices indices for butter, margarine & other vegetable fats and jams, marmalades and honey, RoI, 2020-22
    • Financial support for dairy farmers impacted by the Ukraine war
      • Figure 24: “What, if any, effect do you think the situation in Ukraine will have on your household’s finances?”, IoI, 2022
    • The impact of the cost-of-living crisis
      • Figure 25: “Have you been affected by any of these issues over the last two months?”, IoI, 2022
      • Figure 26: New releases of private-label butters and spreads, Ireland, 2022
    • Further success for Irish butter brands
      • Figure 27: Selected key factors driving consumer behaviour around identity, rights, surroundings, IoI, 2022
      • Figure 28: New releases of locally made butters and spreads, UK and Ireland, 2022
    • The Irish dairy sector committing to sustainability
      • Figure 29: “Which of the following are you concerned about when thinking about the food and drink you buy?”, NI and RoI, 2020
      • Figure 30: New releases of butters and spreads with carbon-neutral, sustainable and environmentally friendly claims, UK and Ireland, 2022
  6. Innovations – Key Takeaways

    • Confitures and jams maintain popularity in IoI
    • Flavoured honey spreads can offer exciting and healthy options
    • Brands express sustainability commitments through eco-friendly packaging
    • New releases of plant-based/vegan nut spreads and jams
  7. Who’s Innovating?

    • Jams lead the new launches in the butter and spreads market
      • Figure 31: Total number of launches of butter and spreads, UK and Ireland, 2018-22
      • Figure 32: Selected value indicators, IoI, 2022
    • Honey sees growth due to associated health benefits
      • Figure 33: New releases of butters and spreads, UK and Ireland, 2018-22
      • Figure 34: New releases of Bgood flavoured honey, UK and Ireland, 2022
    • Ethical packaging remains the top claim
      • Figure 35: Top 10 claims of butter and spreads, UK and Ireland, 2018-22
      • Figure 36: Selected consumer attitudes and behaviours towards food and drink packaging, NI and RoI, 2022
      • Figure 37: New releases of spreads with recyclable and reusable packaging claims, UK and Ireland, 2022
    • Plant-based/vegan claims most prominent in nut spreads and jams
      • Figure 38: New releases of butter and spreads with plant-based/vegan/no animal ingredients claims, UK and Ireland, 2018-22
      • Figure 39: Plant-based nut spreads launched by Saved by Motato, 2022
  8. Companies and Brands

    • Arla Foods
    • Key facts
    • Product portfolio
    • Brand NPD
      • Figure 40: New product releases from Arla Foods, UK and Ireland, 2023
    • Recent developments
    • Avonmore (Glanbia/Tirlán)
    • Key facts
    • Product portfolio
    • Recent developments
    • Benecol
    • Key facts
    • Product portfolio
    • Recent developments
    • Connacht Gold
    • Key facts
    • Product portfolio
    • Recent developments
    • Dale Farm
    • Key facts
    • Product portfolio
    • Recent developments
    • Ferrero (Nutella)
    • Key facts
    • Product portfolio
    • Brand NPD
      • Figure 41: New product releases from Ferrero, UK and Ireland, 2022
    • Recent developments
    • Dairy Gold
    • Key facts
    • Product portfolio
    • Ornua (Kerrymaid)
    • Key facts
    • Product portfolio
    • Brand NPD
      • Figure 42: New product releases from Kerrygold, UK and Ireland, 2022
    • Recent developments
    • Upfield (Flora)
    • Key facts
    • Product portfolio
    • Brand NPD
      • Figure 43: New product releases from Upfield, UK and Ireland, 2022
    • Recent developments
    • Valeo Foods
    • Key facts
    • Product portfolio
    • Brand NPD
      • Figure 44: Recent product releases of Rowse Honey, UK and Ireland, 2022
    • Recent developments
    • Hain Daniels Group (Sun-Pat & Hartley’s)
    • Key facts
    • Product portfolio
    • Brand NPD
      • Figure 45: New releases of Sun-Pat products, UK and Ireland, 2022
  9. The Consumer – Key Takeaways

    • Block butter becomes most used spread by IoI consumers
    • Jam remains a firm favourite spread
    • Toast/bread is the most popular use for butter and spreads
    • Consumer concern for eco-friendly practices
    • Consumers prioritise price amidst cost-of-living crisis
    • Demand for ethical awareness and efforts from butter brands
  10. Types of Butter and Spreads Used

    • Block butter overtakes spreadable as most used by IoI consumers
      • Figure 46: Types of butter and butter-like spreads used in the last three months, NI and RoI, 2022
      • Figure 47: Comparison of block butter and spreadable butter use, NI and RoI, 2021 and 2022
    • Popularity of block butter due to increased cooking and baking
      • Figure 48: Consumer attitudes towards cooking and baking, NI and RoI, 2021
    • Block and spreadable butters popular among consumers of high affluence
      • Figure 49: Consumers who have used block butter and spreadable butter in the last three months, by socio-economic status, NI and RoI, 2022
      • Figure 50: Agreement with the statement “The increased cost of butter and spreads has seen me use less in the last 12 months”, by household income, NI and RoI, 2022
  11. Types of Sweet and Savoury Spreads Used

    • Jam is a favourite with IoI consumers
      • Figure 51: Types of sweet/savoury spreads used in the last three months, NI and RoI, 2022
    • Other favourites include Nutella and peanut butter
      • Figure 52: Selected consumer attitudes towards snacking, NI and RoI, 2022
    • Parents are more likely to buy jam
      • Figure 53: Consumers who have used jam in the last three months, by children in household, NI and RoI, 2022
      • Figure 54: Launches of jams that detail fruit content, UK and Ireland, 2022
    • Women are more fond of a sweet/savoury spread
      • Figure 55: Selected types of sweet and savoury spreads used in the last three months, by gender, NI and RoI, 2022
      • Figure 56: Consumers who are mainly/wholly responsible for grocery shopping in their household, by gender, NI and RoI, 2022
  12. Ways Butter and Spreads Are Used

    • Butter and spreads most commonly used on toast/bread
      • Figure 57: Ways in which consumers have used butter, butter-like spreads and sweet/savoury spreads in the last three months, NI and RoI, 2022
      • Figure 58: “How often…”, NI and RoI, 2022
      • Figure 59: “And how much of a positive or negative impact do you think the following factors will have on your financial situation over the next year?”, IoI, 2022
    • Sweet and savoury spreads used on biscuits and baked goods
      • Figure 60: Priority factors when choosing different types of baked goods, NI and RoI, 2022
      • Figure 61: New launches of spreads with flavour combinations, Global, 2022
    • Women more likely to use block butter for cooking and baking
      • Figure 62: Selected ways that consumers use block butter, by gender, NI and RoI, 2022
      • Figure 63: Consumers who have done any at-home baking in the last 12 months, by gender, NI and RoI, 2022
  13. Factors of Interest in Butter and Spreads

    • Eco-friendly practices of interest to consumers
      • Figure 64: “Which of the following would you be most interested in trying?”, NI and RoI, 2022
      • Figure 65: Selected consumer attitudes towards ethical food and drink issues, NI and RoI, 2020
    • Younger consumers are interested in plant-based spreads
      • Figure 66: Consumers who are interested in trying plant-based spreads made with plant milk (eg oat milk, almond milk), by generation, NI and RoI, 2022
      • Figure 67: Consumers who follow a flexitarian diet, by generation, NI and RoI, 2021
      • Figure 68: New launches of plant-based/vegan/no animal ingredient spreads, UK and Ireland, 2022
    • Flavoured butter kits appeal to parents
      • Figure 69: Consumers with an interest in flavoured butter and spread kits, by children in household, NI and RoI, 2022
      • Figure 70: Selected consumer behaviours towards their child(ren)’s eating habits, NI and RoI, 2022
  14. Important Factors when Choosing Butter and Spreads

    • Price is the top priority
      • Figure 71: Important factors when choosing butter or butter-like spreads, NI and RoI, 2022
      • Figure 72: Selected consumer attitudes and behaviours towards own-label products, NI and RoI, 2022
    • Consumers value the flavour of butters and spreads
      • Figure 73: New launches of flavoured butter and butter-like spreads, Global, 2022
    • Older consumers tend to prioritise ingredient sourcing and country of origin
      • Figure 74: Selected important factors when choosing butter or butter-like spreads, by generation, NI and RoI, 2022
      • Figure 75: Selected consumer attitudes towards shopping local, by age, NI and RoI, 2022
  15. Attitudes towards Butter and Spreads

    • Consumers’ ethical concerns surrounding butter and spreads
      • Figure 76: Consumer attitudes towards butter and spreads, NI and RoI, 2022
      • Figure 77: “Which of the following environmental/social issues are you most interested in?”, IoI, 2022
    • Younger consumers are concerned about the nutritional content
      • Figure 78: Selected consumer attitudes towards butter and spreads, by age, NI, 2022
      • Figure 79: Selected consumer attitudes towards butter and spreads, by age, RoI, 2022
      • Figure 80: “I’ve tried to lose weight in the last 12 months”, by age, NI and RoI, 2022
    • Less financially stable more affected by rising prices and the cost-of-living crisis
      • Figure 81: Impact of the cost-of-living crisis, by financial situation, NI and RoI, 2022
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Data sources
    • Abbreviations

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