This report provides an analysis of the Canadian Arts and Crafts market, competitive strategies, opportunities for brands, and the latest consumer behaviour.
From painting to jewellery making to tech-related crafts, consumers have options when getting crafty and typically turn to social media (57%) to be inspired. As costs of living continue to challenge Canadians, crafting clearly makes sense in comparison with more costly leisure activities, but, two thirds (66%) of crafters agree that inflation has forced them to cut back on their spending on craft supplies.
Whether it is because crafting is often an economical way to spend leisure time, for the mental health benefits 93% of crafters experience, or in aim of the finished product, 59% of Canadians have worked on creative projects in the past year. Though tight financial times mean less spending on extraneous goods, brands need to remind consumers that crafting can be a permissible indulgence when other spending is off the table.
And, while crafting does somewhat stereotypically skew younger and female, this certainly does not need to be the case! Inclusivity in crafting is key. From gender representation in ads to tutorial videos in different languages, consumers across genders and cultures are interested in crafting, brands just need to help individuals get past the learning curve. Arguably, the biggest threat to the arts and crafts space is consumers’ own self-doubt. Remind crafters that there is beauty in the process.
This report, written by Candace Baldassarre, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the arts and crafts market and add expert context to the numbers.
Though the stresses of rising prices plague consumers, Canadians don’t need much convincing that time crafting is time well-spent.
Candace Baldassarre
Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
More than half of consumers believe it's important to express their identities to the world around them – yet only 28% say they prefer to stand out (while...
Find out more£ 3,695
Breakfast is often seen as the most dependable, yet predictable meal of the day. For many, mornings are about simplicity – choosing consistent, easy options to get through...
Find out more£ 3,695
This report provides an in-depth analysis of how AI and automation are shaping consumer behaviour in Canada. It addresses economic challenges, public trust and diversity while highlighting the...
Find out more£ 3,695
The Future of Gaming, Canada – 2025 Report explores the resilience and growth of Canada’s gaming industry, analyzing economic challenges, technological advancements and market trends shaping its future....
Find out more£ 3,695
The state of healthy lifestyles in Canada in 2025 reflects a blend of progress and persistent challenges. On the one hand, the country has seen a rise in...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
