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- Key issues covered in this Report
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Executive summary
- Graph 1: investment institutions, by year, 2022-23
- Graph 2: switching to less risky investments, by investor type, 2023
- Graph 3: attitudes toward investment decisions, by new Canadians, 2023
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Consumer Insights
- Consumer fast facts
- Investment products
- Graph 4: investment account ownership, 2023
- Graph 5: investment product ownership, by race, 2023
- Graph 6: investment product ownership, by region, 2023
- Institution type
- Graph 7: use of investment institutions, 2023
- Graph 8: use of investment institutions, by age, 2023
- Graph 9: use of robo-advisors, by age, 2023
- Graph 10: use of investment institutions, by investor status, 2023
- Graph 11: use of investment institutions, by race, 2023
- Investing behaviours
- Graph 12: attitudes toward social investment and social platforms, 2023
- Graph 13: social media investing behaviors, 2023
- Graph 14: investment activity and advice, by institution type, 2023
- Graph 15: ownership and interest in FHSAs, 2023
- Graph 16: need for $1 million in savings, 2023
- Switching factors
- Graph 17: motivations to switch investment companies, 2023
- Graph 18: switching motivations, by age, 2023
- Graph 19: switching motivations, by race, 2023
- Graph 20: switching motivations, by household income, 2023
- Graph 21: switching motivations, by parental status, 2023
- Attitudes toward investing
- Graph 22: attitudes toward risk and investing, 2023
- Graph 23: attitudes toward investing, by age, 2023
- Graph 24: attitudes toward risk and investing, by gender, 2023
- Graph 25: attitudes toward investment decisions, by new Canadians, 2023
- Graph 26: attitudes toward investment activity, by household income, 2023
- Graph 27: attitudes toward investing, by region, 2023
- Graph 28: attitudes toward saving for children’s future, 2023
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Competitive strategies
- Marketing and advertising
- Graph 29: marketing spend by channel, 2020-23
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The Market
- Market drivers
- Graph 30: Consumer Price Index, 12-month % change, 2018-23
- Graph 31: population by age segment, 2002-22
- Graph 32: top places of birth of immigrants, 2016-21
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Appendix
A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives.
Patrick Rahlfs, Senior Research Analyst
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