“The initial surge of school-related purchases in the spring of 2020 has continued to impact how consumers shop as well as what they buy, even two years later. The extended uncertainty around whether students will be learning in classrooms or from home has forced students to be prepared for either scenario. Online shopping is the preferred method for four in 10 back to school shoppers and these online transactions are expected to continue to grow, even as the pandemic wanes.”
– Meghan Ross, Senior Home & Beauty Analyst
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