2023
8
Canada Better for You Eating Trends Market Report 2023
2023-10-18T13:02:17+01:00
REP27247A04_152F_431A_84E3_8EA2EA5E876F
3695
167351
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Report
en_GB
Eating healthily is a priority for many, although with food inflation being a particular challenge, linking health to value matters. Joel Gregoire, Associate Director of Food & Drink Reports…

Canada Better for You Eating Trends Market Report 2023

£ 3,695 (Excl.Tax)

Description

This report covers the following key issues:

  • Reasons Canadians eat (or don’t eat) healthily all or most of the time
  • Which benefits Canadians want from better-for-you foods
  • Which attributes consumers consider when looking to eat healthily
  • The categories in which consumers would like to see more better-for-you options
  • Attitudes toward dietary habits, product selection, mental versus physical health and ‘healthy eating services’

Eating healthily is a priority for many, although with food inflation being a particular challenge, linking health to value matters.

Joel Gregoire, Associate Director of Food & Drink Reports

Table of Contents

    • Key Issues Covered in this Report
  1. Executive summary

  2. Consumer Insights

    • Better-for-you Eating Trends – Fast Facts
    • What Matters When Shopping for Foods and Drinks
    • Graph 1: what matters most when shopping for food and drinks at grocery stores, 2023
    • Graph 2: health’s importance when shopping for food and drinks at grocery stores, by age, 2023
    • Graph 3: health’s importance when shopping for food and drinks at grocery stores, by age and gender, 2023
    • How Often Canadians Try to Eat Healthily
    • Graph 4: how often Canadians try to eat healthily, 2023
    • Graph 5: how often Canadians try to eat healthily, by age, 2023
    • Graph 6: try to eat healthily all or most of the time, by age and gender, 2023
    • Graph 7: try to eat healthily all or most of the time, South Asians vs Chinese vs overall, 2023
    • Graph 8: try to eat healthily all or most of the time, by perceived financial status, 2023
    • Reasons Eating Healthily Matters
    • Graph 9: reasons for eating healthily, 2023
    • Graph 10: reasons for eating healthily, by age, 2023
    • Graph 11: eat healthily “to set a good example for others”, parents of children by age vs overall, 2023
    • Graph 12: eat healthily “to set a good example for others”, mothers vs fathers vs overall, 2023
    • Reasons Eating Healthily Is Not Important
    • Graph 13: reasons for not eating healthily, 2023
    • Graph 14: reasons for not eating healthily, by age, 2023
    • Graph 15: reasons for not eating healthily, men vs women 18-34 vs overall, 2023
    • Graph 16: it costs too much to eat healthily, by perceived financial health, 2023
    • Desired Benefits in Healthy Foods
    • Graph 17: benefits Canadians want to see in healthy foods, 2023
    • Graph 18: benefits Canadians want to see in healthy foods, by age, 2023
    • Graph 19: benefits Canadians want to see in healthy foods, women vs men, 2023
    • Graph 20: benefits Canadians want to see in healthy foods among women, by age, 2023
    • Graph 21: benefits Canadians want to see in healthy foods, newer Canadians vs overall, 2023
    • Graph 22: benefits Canadians want to see in healthy foods, Quebec vs overall, 2023
    • Claims Considered When Looking to Eat Healthily
    • Graph 23: considerations when looking to eat healthily, 2023
    • Graph 24: considerations when looking to eat healthily, by age, 2023
    • Graph 25: considerations when looking to eat healthily, parents of children by age vs overall, 2023
    • Food Categories Canadians Would Like To See More Healthy Options In
    • Graph 26: foods Canadians want to see more healthy/better-for-you options of, 2023
    • Graph 27: foods Canadians want to see more healthy/better-for-you options of, by age, 2023
    • Graph 28: foods Canadians want to see more healthy/better-for-you options of, men vs women, 2023
    • Graph 29: foods Canadians want to see more healthy/better-for-you options of, moms vs dads, 2023
    • Graph 30: foods Canadians want to see more healthy/better-for-you options of, South Asians vs overalll, 2023
    • Attitudes toward Product Selection
    • Graph 31: attitudes toward heathy eating and product selection, 2023
    • Graph 32: “I would be willing to pay more for foods with functional benefits”, by age, 2023
    • Graph 33: “I would be willing to pay more for foods with functional benefits”, by age and household income, 2023
    • Attitudes toward Dietary Habits and Healthy Eating
    • Graph 34: attitudes toward dietary habits, 2023
    • Graph 35: attitudes toward dietary habits, by age, 2023
    • Graph 36: attitudes toward dietary habits, parents of children aged 5 and under vs overall, 2023
    • Mental Versus Physical Health
    • Services to Support Healthy Diets
    • Graph 37: attitudes toward dietary services, 2023
    • Graph 38: attitudes toward dietary services, by age, 2023
  3. Competitive strategies

    • Launch Activity and Innovation
    • Opportunities
  4. The Market

    • Market Drivers
    • Graph 39: annualized inflation rate by month, 2019-23
    • Graph 40: annualized in-store food/drink inflation by category, 2023 vs 2022
    • Graph 41: health concerns experienced in the past 12 months, 2023
    • Graph 42: percent of Canadians 0-14 vs over-65, 1972-2022
    • Graph 43: self-reported as obese, by age, 2015 and 2021
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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