“Canadians are feeling the pain of rampant food inflation. They are also angry about the rising cost of food and drink and many place blame at the feet of grocers and producers. This is leading to a crisis of confidence toward the industry. There is no easy solution as rising prices are the result of global issues that are not specific to Canada. That said, for shoppers, perception is reality and brands need to acknowledge consumers’ pain, take steps to show empathy and as they are help nourish Canadians in an affordable manner.”
– Joel Gregoire, Associate Director for Food and Drink
This Report will look at the following areas:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 3,695
Nearly three quarters (73%) of consumers recognize a tradeoff between convenience and eco-friendliness. To succeed, brands must focus on green innovations that seamlessly integrate into consumers' lives, as...
Find out more£ 3,695
More than a third of grocery shoppers buy at least some of their groceries online. While it's still the minority, it's been steadily climbing – it was just...
Find out more£ 3,695
eCommerce continues to establish itself, as online shopping frequency increases; however, consumers aren't actually making more of their purchases online. That highlights how eCommerce is being integrated into...
Find out more£ 3,695
Consumer interest in natural and organic foods returned to 2021 levels after softening in 2023, when rising food inflation likely dampened purchasing habits. While this is promising for...
Find out more£ 3,695
Canada's grocery retail landscape is fiercely competitive and constantly evolving. While factors like location and competitive pricing play a key role in attracting traffic, they are not the...
Find out more£ 3,695
Rising food costs have elevated store brands' profile, but their value extends well beyond price. Addressing different aspects of value is critical to success. Joel Gregoire, Associate Director...
Find out more
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
