“Canadians are feeling the pain of rampant food inflation. They are also angry about the rising cost of food and drink and many place blame at the feet of grocers and producers. This is leading to a crisis of confidence toward the industry. There is no easy solution as rising prices are the result of global issues that are not specific to Canada. That said, for shoppers, perception is reality and brands need to acknowledge consumers’ pain, take steps to show empathy and as they are help nourish Canadians in an affordable manner.”
– Joel Gregoire, Associate Director for Food and Drink
This Report will look at the following areas:
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