2024
8
Canadian Budget Shopper Consumer Report 2024
2024-03-28T20:04:15+00:00
REPA1D7FFF8_4330_4623_B9E9_72E801AC3CC4
3695
171946
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Report
en_GB
Economic trends have made budgeting more necessary. But the reality is that consumers will always seek out great value – even when they're financially comfortable. Scott Stewart, Associate Director,…

Canadian Budget Shopper Consumer Report 2024

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Economic trends have made budgeting more necessary. But the reality is that consumers will always seek out great value – even when they’re financially comfortable.

Scott Stewart, Associate Director, Lifestyles & Retail

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    • Key issues covered in this Report
  1. Executive Summary

  2. Target Audience Overview

    • Budget shoppers by the numbers
    • Graph 1: factors that have affected consumers in the past two months, 2023
    • Graph 2: budget behaviours in the past two months, 2023
    • Graph 3: ways of spending extra money, 2023
    • Market context
    • Graph 4: Consumer Price Index (not seasonally adjusted), 2021-24
    • Graph 5: change in average hourly wage rate (all employees, all industries), 2021-23
    • Graph 6: expected growth in income and spending in the next 12 months, Q1 2019-Q4 2023
    • Graph 7: estimated variable mortgage rate (%), 2021-24
    • Graph 8: share of indebted households behind on payments for at least 60 days (any credit category), Q1 2015-Q3 2023
    • Graph 9: average household net saving (dollars), by income quintile, Q3 2021-Q3 2024
  3. Consumer Insights

    • Consumer fast facts
    • Consumer fast facts (continued)
    • Consumers’ approach to budgeting
    • Graph 10: approach to budgeting, 2017-23
    • Graph 11: approach to budgeting, by current financial situation, 2023
    • Graph 12: “I stress about my budget on a daily basis” – agree, by approach to budgeting, 2023
    • Budget retailers used
    • Graph 13: retailers shopped at regularly, 2023
    • Graph 14: retailers shopped at regularly, by approach to budgeting, 2023
    • Graph 15: retailers shopped at regularly, by household income, 2023
    • Graph 16: retailers shopped at regularly, by race, 2023
    • Graph 17: retailers shopped at regularly, by time in Canada, 2023
    • Graph 18: regularly shop at thrift stores, by approach to budgeting, 2023
    • What consumers are buying at Walmart, Amazon and Dollarama
    • Graph 19: product categories purchased from Walmart, by time in Canada, 2023
    • Graph 20: product categories purchased from Amazon, by age, 2023
    • Graph 21: product categories purchased from Dollarama, by household income, 2023
    • Indicators of quality
    • Graph 22: indicators of quality, 2023
    • Graph 23: indicators of quality, 2023
    • Graph 24: indicators of quality – good reviews, by generation, 2023
    • Graph 25: indicators of quality – made in Canada and sustainably made, by generation, 2023
    • Graph 26: indicators of quality – made in Canada and sustainably made, by gender, 2023
    • Graph 27: indicators of quality – packaging, exclusivity and endorsements, by generation, 2023
    • Categories where consumers will sacrifice quality
    • Graph 28: categories where consumers are most likely to sacrifice quality for savings, 2023
    • Graph 29: categories where consumers are most likely to sacrifice quality for savings, 2023
    • Graph 30: categories where consumers are most likely to sacrifice quality for savings – clothing and footwear, by approach to budgeting, 2023
    • How Canadians are supplementing their incomes
    • Graph 31: ways of supplementing income (% agree), 2023
    • Graph 32: ways of supplementing income (% agree), by age, 2023
    • Graph 33: ways of supplementing income (% agree), by time in Canada, 2023
    • Graph 34: budgeting behaviours and attitudes, overall vs supplemental incomes (agree), 2023
    • How consumers use digital shopping tools to help their budgets
    • Graph 35: shopping tools used for budgeting, 2023
    • Graph 36: shopping tools used for budgeting, by approach to budgeting, 2023
    • Graph 37: shopping tools used for budgeting, by age, 2023
    • Graph 38: shopping tools used for budgeting, by gender, 2023
    • Graph 39: shopping tools used for budgeting, by time in Canada, 2023
    • Budgeting in tech and media
    • Graph 40: budgeting behaviours in tech and media, 2023
    • Graph 41: “At least one of my current streaming subscriptions is shared with another household” (% agree), by age, 2023
    • Graph 42: “I’ve ‘subscription hopped’ streaming platforms” (% agree), by age, 2023
    • Graph 43: “I’ve bought a refurbished tech device”, by age, 2023
    • Mintel Trend Let’s Make a Deal
  4. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
  5. Appendix

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