Home is where the heart is – but home is getting smaller and costlier. Housing affects the entire market, meaning all companies should consider its implications.
Scott Stewart, Associate Director, Lifestyles & Retail
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives. Patrick Rahlfs, Senior Research Analyst ...
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More than half of consumers believe it's important to express their identities to the world around them – yet only 28% say they prefer to stand out (while...
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The home is a complicated place. For most consumers, it's a relaxing place. Yet, half of employed Canadians regularly do work at home, over a third exercise and...
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This report provides an in-depth analysis of how AI and automation are shaping consumer behaviour in Canada. It addresses economic challenges, public trust and diversity while highlighting the...
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That 34% of consumers see themselves as more sustainable than average – compared to just 13% who say they're less sustainable than average – illustrates the reality of...
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At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
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