2022
8
Canadian Pet Owners Market Report 2022
2022-10-01T04:04:13+01:00
OX1103199
3695
156150
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
“Catering to the humanization trend and ‘pets as family’ phenomenon will remain an important market strategy well into the future. Innovation focused on premium, functional ingredients, health/wellness and customized product…

Canadian Pet Owners Market Report 2022

£ 3,695 (Excl.Tax)

Description

“Catering to the humanization trend and ‘pets as family’ phenomenon will remain an important market strategy well into the future. Innovation focused on premium, functional ingredients, health/wellness and customized product formulas remains a significant opportunity. The market will continue to see growth as pet owners seek to provide pets with a healthy and happy life filled with products and experiences fit for human consumption.”
–    Jason Praw, Head of Canadian Research

This Report discusses the following key topics:

•    Market factors influencing pet ownership.
•    Current and prospective pet ownership.
•    Barriers to pet ownership.
•    Use of traditional pet services in the past and expected use in the future.
•    Use of additional, less traditional pet services.
•    Behaviours and attitudes about pet ownership.

 

 

 

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definitions
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Category outlook: pet ownership, 2022-27
    • Opportunities and challenges
    • Pet ownership widespread with expected growth in the future
    • Most owners identify as pet parents
    • Growing demand for pet services
  3. Market Factors

    • Pandemic impacted pet ownership, with lasting repercussions
      • Figure 2: Current work location, 2022
    • Rising cost of living will have Canadians re-evaluating their budgets
      • Figure 3: 12-month change in the Consumer Price Index, 2019-22
    • Challenges to home ownership impact pet ownership
      • Figure 4: Pet ownership, own vs renting residence, 2022
    • Immigration trends could suppress pet ownership
      • Figure 5: Distribution of foreign-born population by region of birth, 1996-2036
      • Figure 6: Pet ownership, overall and Asians by origin, 2022
  4. Competitive Strategies and Market Opportunities

    • Leveraging health benefits of pet ownership
      • Figure 7: Mintel Trend Driver: Wellbeing
      • Figure 8: Global Pet Foods Instagram post, 2022
    • Valuing the pet’s wellbeing
      • Figure 9: Petco Facebook post, 2022
      • Figure 10: Petco Instagram post, 2022
      • Figure 11: Natural Pet Foods Instagram post 2022
    • Pets as family
      • Figure 12: The Farmer’s Dog Instagram post, 2021
      • Figure 13: The Honest Kitchen Instagram post, 2022
    • Post-pandemic opportunities
      • Figure 14: PetSmart Instagram post, 2022
      • Figure 15: Pawjourr Instagram post, 2022
      • Figure 16: CBD North Instagram post, 2022
      • Figure 17: Pampered Pooch Playground Instagram post, 2022
  5. Pet Ownership: Fast Facts

    • Fast fact #1: dogs and cats dominate the pet world
    • Fast fact #2: premium pet goods and services in demand
    • Fast fact #3: pet parents take their role to heart
  6. Pet Ownership

    • Dog ownership leads the pack
      • Figure 18: Pet ownership, current vs future, 2022
    • Current pet ownership
    • Dog owners tend to have higher incomes
      • Figure 19: Current pet ownership, by household income, 2022
    • Families are more likely to own pets of all types
      • Figure 20: Current pet ownership, by parental status, 2022
    • Prospective pet ownership
    • Young adults offer the greatest prospect for future pet ownership
      • Figure 21: Interest in future pet ownership, by age, 2022
    • Families look to add pets to their family in the future
      • Figure 22: Interest in future pet ownership, by parental status, 2022
  7. Barriers to Pet Ownership

    • Cost and effort are top barriers
      • Figure 23: Barriers to pet ownership, 2022
    • Less affluent find cost significant barrier to pet ownership
      • Figure 24: Barriers to pet ownership, by household income, 2022
    • Many parents don’t want to put in extra work
      • Figure 25: Barriers to pet ownership, by parental status, 2022
      • Figure 26: PetSmart Canada Instagram post, 2022
  8. Pet Services

    • Vet care is the leading pet service used
      • Figure 27: Pet services – Past vs future, 2022
    • Younger pet owners most likely to be interested in day care
      • Figure 28: Pet services – Past and future, by age, 2022
      • Figure 29: Petopia Facebook post, 2022
    • Parents have strong engagement in grooming, boarding and day care
      • Figure 30: Pet services – Past and future, by parental status, 2022
      • Figure 31: Paws Playgrounds Instagram post, 2022
  9. Additional Pet Services

    • Wellness-related pet services offer good opportunity
      • Figure 32: Additional pet services, 2022
    • Additional services generate strong engagement from younger pet owners
      • Figure 33: Additional pet services, by age, 2022
      • Figure 34: FitBark Instagram post, 2022
    • Parents likely seek out additional services for pets as family members
      • Figure 35: Additional pet services, by parental status, 2022
      • Figure 36: Dog Photographer Instagram post, 2020
  10. Attitudes toward Pet Ownership

    • Fur baby phenomenon is real
      • Figure 37: Attitudes toward pet ownership (% any agree), 2022
    • Parents demonstrate strong engagement as pet parents too
      • Figure 38: Select attitudes toward pet ownership (% any agree), by parental status, 2022
    • Being a pet owner is part of one’s identity
      • Figure 39: Pet parent attitudes (% any agree), men vs women, 2022
      • Figure 40: Homes Alive Pets Instagram post, 2022
      • Figure 41: Cabela’s Canada Instagram post, 2022
    • Older pet owners look for premium pet services
      • Figure 42: Attitudes toward pet grooming (% any agree), by age, 2022
      • Figure 43: Premium PetStyling Ltd Facebook post, 2022
    • Higher income earners seek out premium pet products
      • Figure 44: Attitudes toward pet products, by household income, 2022
      • Figure 45: Smack Pet Food Instagram post, 2022
  11. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Mintel Trend Drivers
    • Abbreviations

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