Canadian Pet Owners Market Report 2022
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
“Catering to the humanization trend and ‘pets as family’ phenomenon will remain an important market strategy well into the future. Innovation focused on premium, functional ingredients, health/wellness and customized product…

Canadian Pet Owners Market Report 2022

£ 3,695 (Excl.Tax)


“Catering to the humanization trend and ‘pets as family’ phenomenon will remain an important market strategy well into the future. Innovation focused on premium, functional ingredients, health/wellness and customized product formulas remains a significant opportunity. The market will continue to see growth as pet owners seek to provide pets with a healthy and happy life filled with products and experiences fit for human consumption.”
–    Jason Praw, Head of Canadian Research

This Report discusses the following key topics:

•    Market factors influencing pet ownership.
•    Current and prospective pet ownership.
•    Barriers to pet ownership.
•    Use of traditional pet services in the past and expected use in the future.
•    Use of additional, less traditional pet services.
•    Behaviours and attitudes about pet ownership.




Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definitions
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Category outlook: pet ownership, 2022-27
    • Opportunities and challenges
    • Pet ownership widespread with expected growth in the future
    • Most owners identify as pet parents
    • Growing demand for pet services
  3. Market Factors

    • Pandemic impacted pet ownership, with lasting repercussions
      • Figure 2: Current work location, 2022
    • Rising cost of living will have Canadians re-evaluating their budgets
      • Figure 3: 12-month change in the Consumer Price Index, 2019-22
    • Challenges to home ownership impact pet ownership
      • Figure 4: Pet ownership, own vs renting residence, 2022
    • Immigration trends could suppress pet ownership
      • Figure 5: Distribution of foreign-born population by region of birth, 1996-2036
      • Figure 6: Pet ownership, overall and Asians by origin, 2022
  4. Competitive Strategies and Market Opportunities

    • Leveraging health benefits of pet ownership
      • Figure 7: Mintel Trend Driver: Wellbeing
      • Figure 8: Global Pet Foods Instagram post, 2022
    • Valuing the pet’s wellbeing
      • Figure 9: Petco Facebook post, 2022
      • Figure 10: Petco Instagram post, 2022
      • Figure 11: Natural Pet Foods Instagram post 2022
    • Pets as family
      • Figure 12: The Farmer’s Dog Instagram post, 2021
      • Figure 13: The Honest Kitchen Instagram post, 2022
    • Post-pandemic opportunities
      • Figure 14: PetSmart Instagram post, 2022
      • Figure 15: Pawjourr Instagram post, 2022
      • Figure 16: CBD North Instagram post, 2022
      • Figure 17: Pampered Pooch Playground Instagram post, 2022
  5. Pet Ownership: Fast Facts

    • Fast fact #1: dogs and cats dominate the pet world
    • Fast fact #2: premium pet goods and services in demand
    • Fast fact #3: pet parents take their role to heart
  6. Pet Ownership

    • Dog ownership leads the pack
      • Figure 18: Pet ownership, current vs future, 2022
    • Current pet ownership
    • Dog owners tend to have higher incomes
      • Figure 19: Current pet ownership, by household income, 2022
    • Families are more likely to own pets of all types
      • Figure 20: Current pet ownership, by parental status, 2022
    • Prospective pet ownership
    • Young adults offer the greatest prospect for future pet ownership
      • Figure 21: Interest in future pet ownership, by age, 2022
    • Families look to add pets to their family in the future
      • Figure 22: Interest in future pet ownership, by parental status, 2022
  7. Barriers to Pet Ownership

    • Cost and effort are top barriers
      • Figure 23: Barriers to pet ownership, 2022
    • Less affluent find cost significant barrier to pet ownership
      • Figure 24: Barriers to pet ownership, by household income, 2022
    • Many parents don’t want to put in extra work
      • Figure 25: Barriers to pet ownership, by parental status, 2022
      • Figure 26: PetSmart Canada Instagram post, 2022
  8. Pet Services

    • Vet care is the leading pet service used
      • Figure 27: Pet services – Past vs future, 2022
    • Younger pet owners most likely to be interested in day care
      • Figure 28: Pet services – Past and future, by age, 2022
      • Figure 29: Petopia Facebook post, 2022
    • Parents have strong engagement in grooming, boarding and day care
      • Figure 30: Pet services – Past and future, by parental status, 2022
      • Figure 31: Paws Playgrounds Instagram post, 2022
  9. Additional Pet Services

    • Wellness-related pet services offer good opportunity
      • Figure 32: Additional pet services, 2022
    • Additional services generate strong engagement from younger pet owners
      • Figure 33: Additional pet services, by age, 2022
      • Figure 34: FitBark Instagram post, 2022
    • Parents likely seek out additional services for pets as family members
      • Figure 35: Additional pet services, by parental status, 2022
      • Figure 36: Dog Photographer Instagram post, 2020
  10. Attitudes toward Pet Ownership

    • Fur baby phenomenon is real
      • Figure 37: Attitudes toward pet ownership (% any agree), 2022
    • Parents demonstrate strong engagement as pet parents too
      • Figure 38: Select attitudes toward pet ownership (% any agree), by parental status, 2022
    • Being a pet owner is part of one’s identity
      • Figure 39: Pet parent attitudes (% any agree), men vs women, 2022
      • Figure 40: Homes Alive Pets Instagram post, 2022
      • Figure 41: Cabela’s Canada Instagram post, 2022
    • Older pet owners look for premium pet services
      • Figure 42: Attitudes toward pet grooming (% any agree), by age, 2022
      • Figure 43: Premium PetStyling Ltd Facebook post, 2022
    • Higher income earners seek out premium pet products
      • Figure 44: Attitudes toward pet products, by household income, 2022
      • Figure 45: Smack Pet Food Instagram post, 2022
  11. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Mintel Trend Drivers
    • Abbreviations

Why Mintel?

Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:

Mintel’s Clients Portal

After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.

Multiple Report Formats

Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.

Interactive Databook

Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.

Custom Presentations

Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Browse our sample PDF report below:

Click to show report
2024 Sample Consumer Cover

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch