In Canada, coffee is the most popular drink after water and a key part of daily life. But this love for coffee doesn’t mean the market is stagnant. Younger generations are influencing the coffee industry with their evolving tastes, pushing producers to innovate and stay competitive in Canada’s market.
The definition of coffee is expanding, especially with formats like ready-to-drink (RTD) options appealing to younger adults, even drawing in teenagers. That said, ground coffee remains relevant among younger consumers. However, brands can’t take consumers’ loyalty for granted, especially as energy drinks gain popularity for offering quick boosts.
Coffee shops also play an important role in Canada. Beyond caffeine, they serve as “third spaces” where people connect or enjoy a moment of calm. Tim Hortons continues to dominate as Canada’s go-to choice for out-of-home coffee. However, the market is large enough to accommodate a range of competitors that cater to diverse preferences.
Almost all Canadians drink coffee, and while many habits are well established, the market remains dynamic, with consumers showing clear openness to innovation.
Joel Gregoire, Associate Director of Food & Drink Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Canada's grocery retail landscape is fiercely competitive and constantly evolving. While factors like location and competitive pricing play a key role in attracting traffic, they are not the...
Find out more£ 3,695
The stigma surrounding mental health is steadily diminishing as more Canadians embrace its importance and recognize the deep connection between mental and physical wellbeing. In fact, nearly three-quarters...
Find out more£ 3,695
“While the pandemic may have accelerated the usage of online ordering and meal kits, the end of lockdowns does not portend these industries’ demise. A broader share of...
Find out more£ 3,695
Canadians have rekindled their interest in dining out after a few tough years of lockdowns and economic uncertainties. Still, competition has been reignited and is further complicated by...
Find out more£ 3,695
The Future of Gaming, Canada – 2025 Report explores the resilience and growth of Canada’s gaming industry, analyzing economic challenges, technological advancements and market trends shaping its future....
Find out more
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
