“Canadians are financially squeezed at present and do not feel very optimistic about their finances as they face myriad financial challenges in the form of persistent inflation, high interest rates and tepid economic growth. A majority of consumers would like to manage their finances better as some struggle due to impulsive spending not backed by a sufficient financial cushion.”
– Sanjay Sharma, Senior Financial Services Analyst
This Report looks at the following areas:
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Retirement planning engagement is low despite high product ownership. This disconnect highlights the need to connect retirement savings to immediate financial goals, making planning more relevant. Many lack...
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The Big Five banks remain dominant in Canada, with digital banks serving as complementary players. Generational and demographic trends reveal varied banking preferences, with Gen Z favoring rewards...
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Retirement planning engagement is low despite high product ownership. This disconnect highlights the need to connect retirement savings to immediate financial goals, making planning more relevant. Many lack...
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The insurance landscape is shaped by unique trends driven by new Canadians' behaviors. With Canada set to welcome 395,000 new permanent residents in 2025, a significant influx of...
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Home purchasing and mortgages in Canada are moulded by diverse generational and demographic trends. Younger generations like Gen Z (83%) and Millennials (73%) display strong optimism about homeownership,...
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“The majority of investors are overwhelmed by the amount of investment information available. While financial advisors are the preferred resource for investing information, many younger investors are also...
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