This report provides an in-depth analysis of how AI and automation are shaping consumer behaviour in Canada. It addresses economic challenges, public trust and diversity while highlighting the role of AI-driven tools in integrating and catering to a diverse population. It explores consumer attitudes towards AI and automation across different demographics, revealing mixed perceptions. The report emphasizes the attention on personalized digital experiences and tailored content recommendations.
Within the following slides, readers will find information on consumer opinions on automation in areas like food ordering and customer service, also exploring the impact of automation on various demographics and industries. The report signifies the role of AI in enhancing customer experiences and the likelihood of using AI-driven products and services. Further insights include AI’s role in healthcare, robotics, sustainability and education, demonstrating its transformative potential.
Data on social media trends and daily usage among Canadians is also explored, underscoring the role of understanding these trends for refining AI models and marketing strategies. Readers will also learn how brands are leveraging platforms, primarily TikTok, to promote AI models and engage younger consumers.
Mixed feelings on AI in Canada, though younger consumers drive its adoption in daily life sectors, changing industries. Innovation thrives in saturation.
Michael Lloy, Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more$ 6,300 – $ 26,000
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more$ 4,995
Digital Trends: Brands – Canada – 2024 offers valuable insights into the Canadian tech and media landscape, outlining consumer preferences, market trends and the importance of factors like...
Find out more$ 4,995
More than half of consumers believe it's important to express their identities to the world around them – yet only 28% say they prefer to stand out (while...
Find out more$ 4,995
Breakfast is often seen as the most dependable, yet predictable meal of the day. For many, mornings are about simplicity – choosing consistent, easy options to get through...
Find out more$ 4,995
This comprehensive Report explores the market dynamics, the factors stimulating growth and changes and the perspectives and attitudes of consumers in relation to sustainable technology. Key market trends...
Find out more$ 4,995
The home is a complicated place. For most consumers, it's a relaxing place. Yet, half of employed Canadians regularly do work at home, over a third exercise and...
Find out more
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
