Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.
Michael Lloy, Research Analyst
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- Key issues covered in this Report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Smartphones and tablets
- Graph 1: hardware devices owned, 2023
- Graph 2: smartphone ownership, by age, 2023
- Graph 3: smartphone ownership, by age and gender, 2023
- Graph 4: foldable smartphone ownership and purchase interest, 2023
- Graph 5: smartphone purchase attitudes, % agree, 2023
- Graph 6: it is worth the money to have the latest smartphone % agree, by race, 2023
- Graph 7: I'd pay more for a smartphone with eco-friendly production, % agree, by race, 2023
- Graph 8: it is worth the money to have the latest smartphone, % agree, by age and gender, 2023
- Graph 9: I'd pay more for a smartphone with eco-friendly production, % agree, by age and gender, 2023
- Graph 10: tablet ownership, 2021-23
- Graph 11: tablet ownership, by age and gender, 2023
- Home entertainment: audio
- Graph 12: having an immersive sound set-up is integral for my home entertainment experience (% agree), men vs women, 2023
- Graph 13: ownership of home audio entertainment system, by age and gender, 2023
- Graph 14: ownership of home audio entertainment systems, by household income, 2023
- Graph 15: speaker ownership and purchase interest, Canada, 2023
- Graph 16: I do not own this but I am not interested in buying, by age, 2023
- Graph 17: I do not own this, but I am interested in buying, by age, 2023
- Graph 18: I do not own this but I am not interested in buying, by age, 2023
- Graph 19: I do not own this, but I am interested in buying, by age and gender, 2023
- Graph 20: I own this and would buy again, by age and gender, 2023
- Graph 21: I own this and would buy again, by age and gender, 2023
- Graph 22: large speaker ownership and purchase interest, by race, 2023
- Graph 23: having an immersive sound set-up is integral for my home entertainment experience (% agree), by race, 2023
- Graph 24: factors important when shopping for home audio devices, 2023
- Graph 25: factors important when shopping for home audio devices, by age, 2023
- Home entertainment: video
- Graph 26: factors important when shopping for televisions, 2023
- Graph 27: attitudes towards televisions, 2023
- Graph 28: factors important when shopping for televisions, by age, 2023
- Graph 29: high resolution (4K and 8K) television ownership, 2023
- Graph 30: 8K TV ownership, by age and gender, 2023
- Spotlight on: headphones
- Graph 31: headphone ownership, 2023
- Graph 32: headphone ownership, by age and gender, 2023
- Graph 33: wireless headphone ownership, by age and gender, 2023
- Graph 34: wired headphone ownership, by age and gender, 2023
- Graph 35: headphone ownership, by race, 2023
- Graph 36: smart earbud feature interest (% agree), by race, 2023
- Graph 37: smart earbud feature interest, 2023
- Graph 38: smart earbud ownership and purchase interest, 2023
- Graph 39: smart earbud ownership and purchase interest, by age, 2023
- Handheld, console and PC gaming
- Graph 40: gaming device ownership, 2023
- Graph 41: ownership and interest in dedicated gaming computers, by age, 2023
- Graph 42: PC ownership type, by age, 2023
- Graph 43: gaming console ownership, by age and gender, 2023
- Graph 44: console brand ownership and purchase interest, 2023
- Graph 45: console brand ownership among 18-34s, men vs women, 2023
- Graph 46: console brand ownership among 18-34s, by household income, 2023
- Graph 47: "I have purchased a gaming console with the lowest sale price", % agree, among 18-34s by household income, 2023
- Graph 48: console brand ownership, Black consumers vs overall, 2023
- Graph 49: handheld gaming device and tablet ownership, by age, 2023
- Outside the home: electric vehicles
- Graph 50: electric vehicle ownership and purchase interest, 2023
- Graph 51: electric vehicle ownerships, by age and gender, 2023
- Graph 52: electric vehicle purchase interest, by age and gender, 2023
- Graph 53: EV ownership and purchase interest, by race, 2023
- Graph 54: attitudes towards electric vehicles (% agree), 2023
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Competitive strategies
- Launch activity and innovation
- Marketing and advertising
- Graph 55: daily social media usage, by age, 2023
- Graph 56: daily social media usage, 55+ vs overall, by gender, 2023
- Graph 57: daily social media usage, 18-34 vs overall, by gender, 2023
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 58: Consumer Price Index, 2020-24
- Graph 59: top three concerns over the next six months (% any rank), 2023
- Graph 60: household savings rate, 2019-23
- Graph 61: proportion of visible minority in Canada, 1981-2036 (projected)
- Graph 62: population aged 0-14 and 65+, 2000-40*
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Appendix
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