Collapse All
-
- Key issues covered in this Report
-
Executive summary
-
Consumer Insights
- Consumer fast facts
- Smartphones and tablets
- Graph 1: hardware devices owned, 2023
- Graph 2: smartphone ownership, by age, 2023
- Graph 3: smartphone ownership, by age and gender, 2023
- Graph 4: foldable smartphone ownership and purchase interest, 2023
- Graph 5: smartphone purchase attitudes, % agree, 2023
- Graph 6: it is worth the money to have the latest smartphone % agree, by race, 2023
- Graph 7: I'd pay more for a smartphone with eco-friendly production, % agree, by race, 2023
- Graph 8: it is worth the money to have the latest smartphone, % agree, by age and gender, 2023
- Graph 9: I'd pay more for a smartphone with eco-friendly production, % agree, by age and gender, 2023
- Graph 10: tablet ownership, 2021-23
- Graph 11: tablet ownership, by age and gender, 2023
- Home entertainment: audio
- Graph 12: having an immersive sound set-up is integral for my home entertainment experience (% agree), men vs women, 2023
- Graph 13: ownership of home audio entertainment system, by age and gender, 2023
- Graph 14: ownership of home audio entertainment systems, by household income, 2023
- Graph 15: speaker ownership and purchase interest, Canada, 2023
- Graph 16: I do not own this but I am not interested in buying, by age, 2023
- Graph 17: I do not own this, but I am interested in buying, by age, 2023
- Graph 18: I do not own this but I am not interested in buying, by age, 2023
- Graph 19: I do not own this, but I am interested in buying, by age and gender, 2023
- Graph 20: I own this and would buy again, by age and gender, 2023
- Graph 21: I own this and would buy again, by age and gender, 2023
- Graph 22: large speaker ownership and purchase interest, by race, 2023
- Graph 23: having an immersive sound set-up is integral for my home entertainment experience (% agree), by race, 2023
- Graph 24: factors important when shopping for home audio devices, 2023
- Graph 25: factors important when shopping for home audio devices, by age, 2023
- Home entertainment: video
- Graph 26: factors important when shopping for televisions, 2023
- Graph 27: attitudes towards televisions, 2023
- Graph 28: factors important when shopping for televisions, by age, 2023
- Graph 29: high resolution (4K and 8K) television ownership, 2023
- Graph 30: 8K TV ownership, by age and gender, 2023
- Spotlight on: headphones
- Graph 31: headphone ownership, 2023
- Graph 32: headphone ownership, by age and gender, 2023
- Graph 33: wireless headphone ownership, by age and gender, 2023
- Graph 34: wired headphone ownership, by age and gender, 2023
- Graph 35: headphone ownership, by race, 2023
- Graph 36: smart earbud feature interest (% agree), by race, 2023
- Graph 37: smart earbud feature interest, 2023
- Graph 38: smart earbud ownership and purchase interest, 2023
- Graph 39: smart earbud ownership and purchase interest, by age, 2023
- Handheld, console and PC gaming
- Graph 40: gaming device ownership, 2023
- Graph 41: ownership and interest in dedicated gaming computers, by age, 2023
- Graph 42: PC ownership type, by age, 2023
- Graph 43: gaming console ownership, by age and gender, 2023
- Graph 44: console brand ownership and purchase interest, 2023
- Graph 45: console brand ownership among 18-34s, men vs women, 2023
- Graph 46: console brand ownership among 18-34s, by household income, 2023
- Graph 47: "I have purchased a gaming console with the lowest sale price", % agree, among 18-34s by household income, 2023
- Graph 48: console brand ownership, Black consumers vs overall, 2023
- Graph 49: handheld gaming device and tablet ownership, by age, 2023
- Outside the home: electric vehicles
- Graph 50: electric vehicle ownership and purchase interest, 2023
- Graph 51: electric vehicle ownerships, by age and gender, 2023
- Graph 52: electric vehicle purchase interest, by age and gender, 2023
- Graph 53: EV ownership and purchase interest, by race, 2023
- Graph 54: attitudes towards electric vehicles (% agree), 2023
-
Competitive strategies
- Launch activity and innovation
- Marketing and advertising
- Graph 55: daily social media usage, by age, 2023
- Graph 56: daily social media usage, 55+ vs overall, by gender, 2023
- Graph 57: daily social media usage, 18-34 vs overall, by gender, 2023
- Opportunities
-
The Market
- Market context
- Market drivers
- Graph 58: Consumer Price Index, 2020-24
- Graph 59: top three concerns over the next six months (% any rank), 2023
- Graph 60: household savings rate, 2019-23
- Graph 61: proportion of visible minority in Canada, 1981-2036 (projected)
- Graph 62: population aged 0-14 and 65+, 2000-40*
-
Appendix
Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.
Michael Lloy, Research Analyst
£ 3,695 (Excl.Tax)
- Pay via credit card or invoice
-
PDF, PPT and Excel download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
