The Future of Gaming, Canada – 2025 Report explores the resilience and growth of Canada’s gaming industry, analyzing economic challenges, technological advancements and market trends shaping its future. It highlights technologies like the Nintendo Switch 2, NVIDIA GeForce RTX 5000 series and the impact of AI, VR and AR on gaming.
The Report examines trends like the rise of mobile gaming over traditional platforms and demographic insights on preferences by age and gender. It addresses key drivers and challenges, including inflation, tax changes, tariffs on hardware costs and the potential of cloud gaming to influence hardware innovation. Diversity and inclusion take centre stage, focusing on authentic representation in games and cultural accuracy demands.
Emerging opportunities include the popularity of handheld gaming among younger, diverse audiences and AI’s role in game development. Marketing strategies highlight the importance of social media and influencers, with platforms like TikTok and Threads key to engaging younger gamers. The report concludes with recommendations for navigating Canada’s evolving gaming market, helping stakeholders stay competitive in this dynamic space.
Canada’s gaming industry surges with $11.69bn in 2024, spearheaded by mobile and cloud gaming, while advanced tech reshapes the gaming landscape.
Michael Lloy, Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
This report unravels the complex Canadian sports fan's preferences, engagement and spending habits on sports media. It addresses crucial industry challenges and opportunities, divulges the latest trends in...
Find out more£ 3,695
The Canadian entertainment landscape is evolving with rapid technological advancements shaping how content is consumed. Streaming platforms are seeing increased adoption, prompting traditional media to innovate. Consumer preferences...
Find out more£ 3,695
It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike.Michael Lloy, Research Analyst ...
Find out more£ 3,695
It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike.Michael Lloy, Research Analyst ...
Find out more£ 3,695
This report provides a detailed analysis of the video streaming ecosystem in Canada. Covering a range of areas including consumer behaviour, device usage and market trends, this report...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
