In the dynamic world of gaming, Canada's industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes to the GDP and is on a trajectory to expand from $11.69 billion in 2024 to $20.27 billion by 2030.
In the dynamic world of gaming, Canada’s industry is set to flourish remarkably in 2025. Despite facing economic hurdles like inflation and US tariffs, the sector substantially contributes to the GDP and is on a trajectory to expand from $11.69 billion in 2024 to $20.27 billion by 2030. The mobile gaming sector is the frontrunner in this growth, heavily influenced by platforms such as YouTube, Twitch and TikTok that are reshaping consumer trends. The Canadian gaming audience is diverse, with notable participation from Black, Chinese and South Asian communities, and social media emerges as a key player, with 74% of gamers engaging with online content.
The report emphasizes the pivotal role of gaming influencers and streamers in shaping the industry. These content creators are trusted more than traditional media, especially among younger audiences who are more receptive to advertising and promotional content. Gaming influencers significantly sway purchasing decisions, particularly among younger demographics and diverse groups. Brands are thus encouraged to align with influencers who resonate with their values, focusing on inclusivity and social causes.
Innovative marketing strategies such as AI-driven influencers and immersive ads via platforms like Roblox are highlighted as integral to reaching engaged audiences. Moreover, the rise of live streaming as a marketing tool and the influence of social media on video game sales underscore the growing importance of digital landscapes in marketing. The report concludes by underlining the importance for influencers to adapt and leverage search engine optimization (SEO) and social media to connect with Canada’s varied gaming population effectively.
Canada’s gaming landscape is revolutionized as influencers and streamers fuel industry growth, reshaping the market with emerging mobile and cloud technologies
Michael Lloy, Research Analyst
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