The state of healthy lifestyles in Canada in 2025 reflects a blend of progress and persistent challenges. On the one hand, the country has seen a rise in public awareness regarding physical fitness and nutrition, driven in part by education campaigns and digital platforms. Many Canadians, particularly younger generations like Gen Z, are integrating regular exercise and balanced diets into their routines, often influenced by content from social media creators. However, disparities remain evident. Access to healthy foods and fitness resources continues to vary widely based on income and geographic location, creating barriers for vulnerable populations. These trends underline the importance of inclusive policies and innovative strategies to bridge economic and social divides in promoting healthier lifestyles for all Canadians.
Health is wealth. But, wealth innately impacts Canadians’ health. Consumers seek out healthy lifestyles, though a one-size-fits-all approach is not the way forward.
Candace Baldassarre, Senior Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
The stigma surrounding mental health is steadily diminishing as more Canadians embrace its importance and recognize the deep connection between mental and physical wellbeing. In fact, nearly three-quarters...
Find out more£ 3,695
More than half of consumers believe it's important to express their identities to the world around them – yet only 28% say they prefer to stand out (while...
Find out more£ 3,695
The home is a complicated place. For most consumers, it's a relaxing place. Yet, half of employed Canadians regularly do work at home, over a third exercise and...
Find out more£ 3,695
Most Canadians are proud of the country's cultural diversity and most believe immigration is a core part of Canada's identity. Yet, 71% believe recent immigration rates have been...
Find out more£ 3,695
This report provides an in-depth analysis of how AI and automation are shaping consumer behaviour in Canada. It addresses economic challenges, public trust and diversity while highlighting the...
Find out more
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
