Canada Healthy Lifestyles Consumer Report 2024
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Canadians are generally healthy, but their needs are evolving as mental health gains attention, the market gets older and social media influence grows.
Scott Stewart, Associate Director, Lifestyles & Retail
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Executive Summary
- Key issues covered in this report
- Consumer trends: key takeaways
- Market predictions
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Consumer Insights
- Consumer fast facts
- Consumer fast facts (continued)
- Self evaluation of mental and physical health
- Graph 1: current health status, 2023
- Graph 2: current health status – very healthy, by age, 2023
- Graph 3: current mental health status – very healthy, by age and gender, 2023
- Graph 4: current physical health status – very healthy, by age and gender, 2023
- Graph 5: current mental health status, 18-34 year old women, 2023
- Graph 6: current health status – very healthy, by financial situation, 2023
- Graph 7: current mental health status, overall vs LGBTQ+, 2023
- Reframing products and services as mental health supports
- Graph 8: ways of improving/maintaining mental health, 2023
- Graph 9: ways of improving/maintaining mental health – doing something I enjoy, 2023
- Graph 10: ways of improving/maintaining mental health – doing something I enjoy, overall vs White women with HHI $100,000+, 2023
- Ways of maintaining mental health
- Graph 11: ways of improving/maintaining mental health, 2023
- Graph 12: ways of improving/maintaining mental health – physical exercise, by household income, 2023
- Graph 13: ways of improving/maintaining mental health, 2023
- Graph 14: ways of improving/maintaining mental health, by gender, 2023
- Graph 15: ways of improving/maintaining mental health – beauty/personal care routine, by age/gender, race and time in Canada, 2023
- Graph 16: ways of improving/maintaining mental health, 2023
- Graph 17: ways of improving/maintaining mental health – counselling/therapy, by age, 2023
- Influences on mental health
- Graph 18: activities’ impact on mental health, 2023
- Graph 19: activities’ impact on mental health – among those who do the activity, 2023
- Graph 20: activities’ impact on mental health – among those who do the activity, by gender, 2023
- Graph 21: activities’ impact on mental health – among those who do the activity, by age, 2023
- Graph 22: activities’ impact on mental health – among those who do the activity, 2023
- Graph 23: activities’ impact on mental health – among those who do the activity, 2023
- Graph 24: activities’ impact on mental health – social media – among those who use social media, by generation, 2023
- Motivators for good physical health
- Graph 25: top motivators for good physical health (up to 3 selected), 2023
- Graph 26: top motivators for good physical health – select items (up to 3 selected), by age, 2023
- Graph 27: top motivators for good physical health – select items (up to 3 selected), by age, 2023
- Tracking physical health metrics
- Graph 28: health metrics tracked (NET – any tracking), 2023
- Graph 29: ways of tracking health metrics, 2023
- Graph 30: ways of tracking health metrics, 2023
- Graph 31: ways of tracking health metrics, 2023
- Graph 32: health metrics tracked (NET – any tracking), by gender, 2023
- Graph 33: health metrics tracked (NET – any tracking), by age, 2023
- Sources of health information
- Graph 34: sources of health information, 2023
- Graph 35: sources of health information, by age, 2023
- Graph 36: sources of health information, by age, 2023
- Graph 37: source of health information – social media influencers, by race, 2023
- Graph 38: social media sites/apps used daily, overall vs consumers who get health information from social media influencers, 2023
- Graph 39: sources of health information, by age, 2023
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Competitive Strategies
- Launch activity and innovation
- Marketing and advertising
- Opportunities
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The Market
- Market context
- Graph 40: share of population by age, 1983-2043
- Graph 41: current health conditions, 2015-2022
- Graph 42: proportion of Canadians aged 12+ reporting very good/excellent mental health, 2015-2021
- Market drivers
- Graph 43: self-reported one or more COVID-19 infections, June 2023
- Graph 44: visited a dental professional in the past 12 months, by household income, December 2022
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Appendix
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