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- Key issues covered in this Report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Cleaning equipment shopping responsibilities
- Graph 1: responsibility for buying household cleaning equipment, 2024 vs 2022
- Cleaning product usage
- Graph 2: cleaning tools used in the past three months, 2024 vs 2022
- Graph 3: cleaning tools used in the past three months, men vs women, 2024
- Graph 4: cleaning tools used in the past three months, by age, 2024
- Graph 5: cleaning tools used in the past three months, Asians vs overall, 2024
- Graph 6: cleaning tools used in the past three months (select), by household income, 2024
- Floor cleaning equipment usage
- Graph 7: ownership and usage of floor cleaning equipment, 2024
- Graph 8: ownership of floor cleaning equipment, 2024 vs 2022
- Graph 9: ownership of vacuum cleaner types, by age,2024
- Graph 10: ownership of floor cleaning equipment, by age,2024
- Graph 11: interest in buying floor cleaning tools within the next six months, among those who do not currently own, by age, 2024
- Household cleaning equipment purchase factors
- Graph 12: household cleaning equipment purchase factors, 2024 vs 2022
- Graph 13: household cleaning equipment purchase factors, by age, 2024
- Attitudes and behaviours: convenience
- Attitudes and behaviours: ingredients
- Graph 14: those citing ability to be used without cleaning products as an important purchase factor, by child's age, 2024
- Attitudes and behaviours: hygiene
- Graph 15: cleaning equipment hygiene attitudes (% agree), by COVID-19 exposure worry, 2024
- Graph 16: cleaning equipment hygiene attitudes (% agree), by parental status, 2024
- Graph 17: cleaning equipment hygiene attitudes (% agree), Asians vs overall, 2024
- Graph 18: disposable cleaning equipment attitudes (% agree), by household size, 2024
- Attitudes and behaviours: sustainability
- Graph 19: cleaning equipment sustainability attitudes (% agree), by age, 2024
- Graph 20: cleaning equipment sustainability attitudes (% agree), by racial background, 2024
- Graph 21: cleaning equipment sustainability attitudes (% agree), by parental status, 2024
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Competitive strategies
- Launch activity and innovation
- Graph 22: pet ownership by type of pet, 2023
- Graph 23: 'Cleaning the floors in my home takes too much time', by parental status, 2024
- Marketing and advertising
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The Market
- Market drivers
- Graph 24: Consumer Price Index, 2020-24
- Graph 25: percentage of workforce anticipated to work on-site or remotely over the next three months, first quarter of 2024
- Graph 26: population aged 0-14 and 65+ , 1988-2068*
- Graph 27: 1971-2021
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Appendix
Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.
Meghan Ross, Senior Research Analyst – Home & Beauty
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