2022
8
Canada Household Cleaning Equipment Market Report 2022
2022-10-21T04:02:38+01:00
REPA6794C74_EF21_4425_9440_351F86B5310C
3695
156725
[{"name":"Cleaning Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products"}]
Report
en_GB
“Cleaning equipment is present in virtually every Canadian household, making chores easier and quicker to complete. Consumers rely on a wide range of task-specific equipment and express interest in adding…
  1. /
  2. All Industries
  3. /
  4. Household
  5. /
  6. Cleaning Products
  7. /
  8. Canada Household Cleaning Equipment Market Report 2022

Canada Household Cleaning Equipment Market Report 2022

Reports - What's Included
  • Interactive Databook
  • Multiple Report Formats
  • Access to Clients Portal
  • Custom Presentation Tool

“Cleaning equipment is present in virtually every Canadian household, making chores easier and quicker to complete. Consumers rely on a wide range of task-specific equipment and express interest in adding to their repertoires into the future. Brands that are able to showcase how their products will make cleaning faster and more convenient will improve their perceived value. Disposable products are seen as a more hygienic and easier option for a significant portion of consumers, highlighting the need to have these concerns eased for those opting for reusable formats.”
– Meghan Ross, Senior Home & Beauty Analyst

This Report looks at the following areas:

  • Market factors influencing the cleaning equipment market
  • Cleaning equipment shopping responsibilities
  • Cleaning tools and floor cleaning equipment ownership and usage
  • Future interest in floor cleaning equipment purchases
  • Influential purchase factors
  • Household cleaning equipment environmental and hygiene attitudes and behaviours
  • Household cleaning equipment barriers
Collapse All
  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Market context
        • Executive Summary

            • Top takeaways
              • Market overview
                  • Figure 1: Category outlook: household cleaning equipment, 2022-27
                • Opportunities and challenges
                  • Added value features will help brands distinguish themselves from the pack
                    • Automation’s appeal will grow as price points become more accessible in the future
                      • The push toward sustainability is countered by the pull of convenience
                        • Hygiene concerns are driving cleaning opportunities and influencing format choice
                        • Market Factors

                          • Impact of COVID-19 on the household cleaning equipment market
                            • The needs-based status of cleaning equipment will help shield it from some budget cuts
                              • Figure 2: 12-month change in the Consumer Price Index, 2019-22
                            • Housing trends will change cleaning needs
                              • Figure 3: Homeownership rate (%), 1971-2021
                              • Figure 4: ‘I struggle with storage space for my cleaning equipment’ (% agree), by home ownership status, 2022
                            • Physical limitations will need to be considered as the population ages
                              • Figure 5: Population aged 0-14 and 65+, 1988-2068*
                              • Figure 6: Swiffer Instagram post, 2022
                          • Competitive Strategies and Market Opportunities

                            • Brands are promoting added value through a wide variety of claims
                              • Figure 7: Mintel Trend Driver: Value
                              • Figure 8: Scotch-Brite Instagram post, 2021
                              • Figure 9: Scrub Daddy Instagram post, 2022
                              • Figure 10: Vileda Canada Instagram post, 2022
                              • Figure 11: Dyson Instagram post, 2022
                              • Figure 12: irobot Instagram post, 2022
                              • Figure 13: ‘Robot vacuums/mops are too expensive’ (% agree), by household income, 2022
                              • Figure 14: Meet with Roborock S7 Pro Ultra | Vacuum. Mop. Wash. Automagically., 2022
                              • Figure 15: Cleanako Shop Instagram post, 2022
                              • Figure 16: Scrub Daddy Instagram post, 2022
                            • Sustainability goals will impact cleaning equipment choices
                              • Figure 17: Mintel Trend Driver: Surroundings
                              • Figure 18: Blueland Instagram post, 2022
                              • Figure 19: Safix Scrub Pad (Canada), 2022
                              • Figure 20: Vileda Canada Instagram post, 2022
                          • Household Cleaning Equipment – Fast Facts

                            • Household Cleaning Equipment Shopping Responsibility

                              • Most Canadians are responsible for cleaning equipment purchases
                                • Figure 21: Responsibility for shopping for household cleaning equipment, 2022
                              • Outdated gender roles continue to influence household responsibilities
                                • Figure 22: Those who are solely responsible for shopping for household cleaning equipment, by age and gender, 2022
                            • Cleaning Equipment Usage

                              • Cleaning tool usage is universal
                                • Figure 23: Household cleaning equipment used in the past three months, 2022
                                • Figure 24: Household cleaning equipment used in the past three months, men vs women, 2022
                                • Figure 25: Swiffer Instagram post, 2022
                                • Figure 26: Brastemp- The Fairest Prenup, 2022
                                • Figure 27: Household cleaning equipment used in the past three months, 18-44s vs over-45s, 2022
                            • Floor Cleaning Equipment Usage and Purchase Intent

                              • Consumers rely on multiple tools to keep their floors clean
                                • Figure 28: Floor cleaning equipment usage and future purchase intent, 2022
                              • Younger consumers express interest in expanding their tool repertoire
                                • Figure 29: Floor cleaning equipment ownership, by age, 2022
                                • Figure 30: Floor cleaning equipment purchase intent, by age 2022
                                • Figure 31: Floor cleaning equipment ownership, Asians vs overall, 2022
                                • Figure 32: Floor cleaning equipment purchase intent, Asians vs overall, 2022
                                • Figure 33: Bissell Canada Instagram post, 2022
                                • Figure 34: Floor cleaning equipment purchase intent, by parental status, 2022
                                • Figure 35: Floor cleaning equipment purchase intent, by household size, 2022
                            • Purchase Factors

                              • Price is an important purchase driver
                                • Figure 36: Household cleaning equipment purchase factors (top three mentions), 2022
                                • Figure 37: Household cleaning equipment purchase factors (top three mentions), men vs women, 2022
                                • Figure 38: Household cleaning equipment purchase factors (top three mentions), 18-44s vs over-45s, 2022
                                • Figure 39: Those who look for natural materials when buying household cleaning equipment, by parental status, 2022
                            • Cleaning Equipment Behaviours and Attitudes

                              • Disposable equipment attitudes
                                • Figure 40: Disposable cleaning equipment attitudes (% agree), 2022
                                • Figure 41: Disposable cleaning equipment attitudes (% agree), men vs women, 2022
                                • Figure 42: Disposable cleaning equipment attitudes (% agree), 18-44s vs over-45s, 2022
                                • Figure 43: Disposable cleaning equipment attitudes (% agree), Asians vs overall, 2022
                                • Figure 44: Disposable cleaning equipment attitudes (% agree), by parental status, 2022
                                • Figure 45: ‘I prefer to use cleaning/disinfectant wipes instead of surface cleaning equipment’ (% agree), by household size, 2022
                              • Environmental equipment attitudes
                                • Figure 46: Eco-friendly cleaning equipment attitudes (% agree), 2022
                                • Figure 47: Vileda Canada Instagram post, 2022
                                • Figure 48: Bissell Canada Instagram post, 2022
                                • Figure 49: Eco-friendly cleaning equipment attitudes (% agree), men vs women, 2022
                                • Figure 50: Casabella Microfiber Glass Cloths (Canada), 2022
                                • Figure 51: 3M Scotch-Brite Swift Scrub Bathroom Buildup Remover (US), 2022
                                • Figure 52: Eco-friendly cleaning equipment attitudes (% agree), 18-44s vs over-45s, 2022
                                • Figure 53: Eco-friendly cleaning equipment attitudes (% agree), Asians vs overall, 2022
                                • Figure 54: Eco-friendly cleaning equipment attitudes (% agree), by parental status, 2022
                              • Hygiene-related cleaning equipment attitudes
                                • Figure 55: Hygiene-related cleaning equipment attitudes (% agree), 2022
                                • Figure 56: Cleanako Shop Instagram post, 2022
                                • Figure 57: Lola Clean N’ Wipe Anti-Microbial Cloth (Canada), 2022
                                • Figure 58: 3M Scotch-Brite Little Handy Brush (Canada), 2021
                                • Figure 59: Brillo Scrub Max Bathroom Scrubbers with Estracell Sponge (US), 2021
                                • Figure 60: Roborock Global Instagram post, 2022
                                • Figure 61: Hygiene-related cleaning equipment attitudes (% agree), by parental status, 2022
                              • Cleaning equipment barriers
                                • Figure 62: Cleaning equipment barriers (% agree), 2022
                                • Figure 63: Cleaning equipment barriers (% agree), men vs women, 2022
                                • Figure 64: Cleaning equipment barriers (% agree), 18-44s vs over-45s, 2022
                                • Figure 65: Roborock Global Instagram post, 2022
                                • Figure 66: Cleaning equipment barriers, by parental status, 2022
                            • Appendix – Data Sources and Abbreviations

                              • Data sources
                                • Consumer survey data
                                  • Consumer qualitative research
                                    • Mintel Trend Drivers
                                      • Abbreviations

                                      Why Choose Mintel?

                                      Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

                                      Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

                                      • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
                                      • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
                                      • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
                                      • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

                                      Take a look at a sample PDF report below:

                                      Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
                                      £ 3,695 (Excl.Tax)
                                      • Instant access when you pay by credit card
                                      • Add multiple reports to your cart to receive a discount
                                      Add to cart

                                      Is this report right for you?

                                      From consumer reports to customised growth strategies. We have an option to suit your business requirements.

                                      Find out more

                                      Popular Related Reports

                                      Global Outlook on Sustainability: A Consumer Study 2024-25

                                      £ 5,000£ 21,600

                                      Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

                                      Find out more

                                      Canada Household Surface Cleaners Market Report 2023

                                      £ 3,695

                                      "The increased cost of living has pushed consumers to pay closer attention to the true value of their household surface cleaning products. In addition to price, shoppers are...

                                      Find out more

                                      Canada Household Packaging Trends Report 2024

                                      £ 3,695

                                      Nearly three quarters (73%) of consumers recognize a tradeoff between convenience and eco-friendliness. To succeed, brands must focus on green innovations that seamlessly integrate into consumers' lives, as...

                                      Find out more

                                      Canada Household Cleaning Equipment Market Report 2024

                                      £ 3,695

                                      Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.Meghan Ross, Senior Research Analyst - Home & Beauty ...

                                      Find out more

                                      Canada Household Care Products Market Report 2022

                                      £ 3,695

                                      “Price sensitivity will put pressure on mainstream brands to showcase their added-value and prove their worth. However, brand loyalty is strong within the household category, with seven in...

                                      Find out more

                                      Canada Shopping for the Home Consumer Report 2024

                                      £ 3,695

                                      Cost of living pressures have forced consumers to tighten their budgets. Discretionary spending has been limited, reducing spending opportunities for more non-essential décor items and more expensive furniture...

                                      Find out more

                                      Trusted by global industry leaders

                                      We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

                                      By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

                                      For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

                                      Virginia Harvey, Secondary Research Manager, Epsilon

                                      We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

                                      They’re an innovative company, with a client-focused team that always delivers.

                                      Abby Carvosso, Group Managing Director, Bauer Media Group

                                      When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

                                      They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

                                      So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

                                      Rebecca Green, Market Insight Manager, Wincanton

                                      One of the biggest challenges we face is the need to get smart on a business or category real quick.

                                      We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

                                      We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

                                      Jeff White, Business Development Director, Deutsch

                                      We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

                                      As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

                                      We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

                                       

                                      Andrew Neeson, Market Intelligence Manager, VocaLink

                                      Is this report right for you?

                                      From consumer reports to customised growth strategies. We have an option to suit your business requirements.

                                      Find out more