“The increased cost of living has pushed consumers to pay closer attention to the true value of their household surface cleaning products. In addition to price, shoppers are seeking versatility from their products and a promise of strong efficacy to ensure that they are receiving the best bang for their buck. Disinfection continues to be an important component of cleaning routines even as pandemic fears fade. The connection between hygiene and health persists, and as such, consumers are seeking products that contribute to a wider, more holistic view of health.”
– Meghan Ross, Senior Analyst – Home & BPC
This Report looks at the following areas
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Nearly three quarters (73%) of consumers recognize a tradeoff between convenience and eco-friendliness. To succeed, brands must focus on green innovations that seamlessly integrate into consumers' lives, as...
Find out more£ 3,695
Cost of living pressures have forced consumers to tighten their budgets. Discretionary spending has been limited, reducing spending opportunities for more non-essential décor items and more expensive furniture...
Find out more£ 3,695
Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.Meghan Ross, Senior Research Analyst - Home & Beauty ...
Find out more£ 3,695
The majority (78%) of consumers believe that it's worth investing in high-quality items that will endure over time, underscoring the value of longevity in cookware purchases. Consumers generally...
Find out more£ 3,695
“Price sensitivity will put pressure on mainstream brands to showcase their added-value and prove their worth. However, brand loyalty is strong within the household category, with seven in...
Find out more
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
