“Price sensitivity will put pressure on mainstream brands to showcase their added-value and prove their worth. However, brand loyalty is strong within the household category, with seven in 10 Canadians typically purchasing the same brand regardless of whether it is on sale. As such, economic pressures are expected to have more muted repercussions compared to some other categories. While the majority of household product sales are done in-person, the conveniences associated with online shopping are driving some consumers to carry out supplemental purchases online.”
– Meghan Ross, Senior Home & Beauty Analyst
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