Canada Laundry Products Market Report 2024
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines.
Meghan Ross, Senior Research Analyst – Home & Beauty
Collapse All
-
- Key issues covered in this Report
-
Executive summary
-
Consumer Insights
- Consumer fast facts
- Responsibility for laundry tasks
- Graph 1: laundry responsibility, 2024 vs 2020
- Graph 2: laundry product purchasing responsibility, 2024 vs 2020
- Graph 3: laundry responsibility, by age and gender, 2024
- Graph 4: shared household chores, men vs women, 2023 and 2024
- Graph 5: laundry product purchasing responsibility, by age and gender, 2024
- Laundry product purchases
- Graph 6: laundry products typically purchased, 2020 vs 2024
- Graph 7: laundry product repertoire size, 2024
- Graph 8: laundry products typically purchased, men vs women, 2024
- Graph 9: laundry products typically purchased, 18-44 vs 45+s, 2024
- Graph 10: laundry product repertoire size, by age, 2024
- Graph 11: laundry products typically purchased, by parental status, 2024
- Graph 12: levels of concern of exposure to COVID-19, 2024
- Graph 13: fabric sanitizer usage, by COVID-19 worry level, 2024
- Laundry product purchase factors
- Graph 14: laundry product purchase factors, 2024
- Graph 15: laundry product purchase factors, 2024 vs 2020
- Graph 16: laundry product purchase factors, men vs women, 2024
- Graph 17: laundry product purchase factors, large repertoire vs overall, 2024
- Graph 18: laundry product purchase factors (select), 18-44s vs 45+s, 2024
- Laundry routines and habits
- Graph 19: typical laundry habits, 2024
- Graph 20: typical laundry habits, men vs women, 2024
- Graph 21: typical laundry habits, by age, 2024
- Graph 22: Those who pre-treat fabrics outside the wash (eg remove stains, sanitize fabrics), by age of children, 2024
- Laundry attitudes and behaviours
- Graph 23: cold water washing attitudes, by age, 2024
- Graph 24: laundry sustainability attitudes (% agree), by age, 2024
- Graph 25: laundry sustainability attitudes (% agree), South Asian vs overall, 2024
- Graph 26: 'I pay close attention to the care instructions on my clothing' (% agree), by repertoire size
- Graph 27: value-related laundry attitudes (% agree), men vs women, 2024
- Graph 28: 'I am willing to spend more money on laundry products that offer added convenience (eg laundry pods)' (% agree), by age, 2024
- Laundry product interest and trial
- Graph 29: interest and trial of laundry innovations, 2024
- Graph 30: laundry innovation interest (net), men vs women, 2024
- Graph 31: laundry innovation interest (net), by age, 2024
- Graph 32: laundry innovation interest (net), South Asians vs overall, 2024
-
Competitive strategies
- Launch activity and innovation
- Graph 33: those willing to spend more money on laundry products that offer added convenience (% agree), by age, 2024
- Marketing and advertising
-
The Market
- Market drivers
- Graph 34: perceived financial health, 2024 vs previous years
- Graph 35: Consumer Price Index, 2021-24
- Graph 36: 1971-2021
- Graph 37: appliance ownership, by home ownership, 2022
- Graph 38: typical laundry habits (select), by home ownership status, 2024
- Graph 39: distribution of foreign-born population by region of birth, 1996-2036 (projected)
-
Appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 3,695 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
Canada Household Packaging Trends Report 2024
£ 3,695
Nearly three quarters (73%) of consumers recognize a tradeoff between convenience and eco-friendliness. To succeed, brands must focus on green innovations that seamlessly integrate into consumers' lives, as...
Find out moreCanada Cookware Market Report 2024
£ 3,695
The majority (78%) of consumers believe that it's worth investing in high-quality items that will endure over time, underscoring the value of longevity in cookware purchases. Consumers generally...
Find out moreCanada Dishwashing Products Market Report 2023
£ 3,695
“The category’s essential nature helps to shield it from serious cutbacks due to current economic conditions, though many consumers are altering their dishwashing behaviours in order to save...
Find out moreCanada Household Surface Cleaners Market Report 2023
£ 3,695
"The increased cost of living has pushed consumers to pay closer attention to the true value of their household surface cleaning products. In addition to price, shoppers are...
Find out moreCanada Shopping for the Home Consumer Report 2024
£ 3,695
Cost of living pressures have forced consumers to tighten their budgets. Discretionary spending has been limited, reducing spending opportunities for more non-essential décor items and more expensive furniture...
Find out moreCanada Household Cleaning Equipment Market Report 2024
£ 3,695
Canadians are looking for ways to streamline their cleaning routines with convenient tools that offer versatility, sustainability and value.Meghan Ross, Senior Research Analyst - Home & Beauty ...
Find out moreTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
