The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked.
Scott Stewart, Associate Director, Lifestyles & Retail
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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There's nothing especially unique about Gen X – and that's exactly what makes them especially unique. They share some tendencies with Millennials and others with Baby Boomers; and...
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Settling in Canada poses challenges (for many, the cold weather was tougher than expected) but also many opportunities to establish roots in this country (like celebrating Canada Day...
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“When discussing generations, population size is a pivotal factor that can make one cohort much more valuable than another. And today, there is no bigger generation than Millennials.
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Digital advertising in Canada is currently navigating a complex landscape shaped by consumer preferences and regulatory changes. A significant portion of Canadians express a desire to skip digital...
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Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they're twice as likely to want...
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