“When discussing generations, population size is a pivotal factor that can make one cohort much more valuable than another. And today, there is no bigger generation than Millennials.
That fact, combined with their stable, established lifestyles (and employment) makes them the most influential generation in the market today – and they will be for decades more.”
– Scott Stewart, Associate Director, Lifestyles & Retail
This Report looks at the following areas
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Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they're twice as likely to want...
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