“When discussing generations, population size is a pivotal factor that can make one cohort much more valuable than another. And today, there is no bigger generation than Millennials.
That fact, combined with their stable, established lifestyles (and employment) makes them the most influential generation in the market today – and they will be for decades more.”
– Scott Stewart, Associate Director, Lifestyles & Retail
This Report looks at the following areas
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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“Gen Z is still learning the ropes of adulthood, but now is the time for brands to make lasting connections with this consumer group. The diversity of this generation...
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Digital advertising in Canada is currently navigating a complex landscape shaped by consumer preferences and regulatory changes. A significant portion of Canadians express a desire to skip digital...
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Settling in Canada poses challenges (for many, the cold weather was tougher than expected) but also many opportunities to establish roots in this country (like celebrating Canada Day...
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The Baby Boomer generation may not have the market influence it once did, but its size and financial flexibility makes it a group that cannot be overlooked. Scott...
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Parents are three times as likely to want help keeping their house clean as they are the want help supervising their children; they're twice as likely to want...
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At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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