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"While established habits and familiar routines are the bedrock of meal planning, technology could make culinary exploration more accessible than ever before."
Joel Gregoire, Associate Director of Food & Drink Reports
Meal planning and preparation exist at a crossroads where time-honoured traditions meet future innovations. It is a space defined by the tension between functional necessity and culinary enjoyment. To resonate, companies need to account for how individuals cook; but also understand underlying motivations in order to connect.
This report explores these dynamics to help brands communicate more effectively. It examines the catalysts for inspiration: Where do meal ideas come from? How frequently are consumers cooking from scratch and also experimenting with new ideas? And is there value in the comfort of a planned routine?
Meal preparation can involve a series of contrasts and contradictions, balancing what consumers aspire to achieve with the reality of their daily habits. Companies that acknowledge these complexities and offer nuanced meal solutions will connect with their audience in a more authentic and impactful way.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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