It is an exciting time for mobile gaming; AR/VR advancements, cloud gaming and monetization innovations bode well for consumers and brands alike.
Michael Lloy, Research Analyst
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Executive summary
- Key issues covered in this Report
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Consumer Insights
- Consumer fast facts
- The mobile gamer
- Graph 1: mobile gaming frequency, 2023
- Graph 2: mobile gaming attitudes, 2023
- Graph 3: played mobile games in the past three months, by age and gender, 2023
- Graph 4: played mobile games in the past three months, by age and income, 2023
- Graph 5: mobile gaming frequency (at least weekly), by age and gender, 2023
- Graph 6: played mobile games in the past three months, by generation, 2023
- Graph 7: played mobile games in the past three months, by race, 2023
- Gaming genres
- Graph 8: mobile game genres played in the past three months, 2023
- Graph 9: mobile game genres played in the past three months, by age, 2023
- Graph 10: played word games in the past three months, by age and gender, 2023
- Graph 11: gaming genres played, by age and gender, 2023
- Graph 12: gaming frequency, by gaming genres played in the past three months, 2023
- Graph 13: mobile game genres played in the past three months (select), moms vs dads, 2023
- Graph 14: mobile game genres played in the past three months (select), by race, 2023
- Mobile game discovery
- Graph 15: ways in which new mobile games are discovered, 2023
- Graph 16: ways in which new mobile games are discovered (% any ad), by age and gender, 2023
- Graph 17: ways in which new mobile games are discovered, overall by men and women age 18-34, 2023
- Graph 18: playing mobile games at least once per week, by age and gender, 2023
- Graph 19: typically learn about new mobile games via Facebook ads, by age and gender, 2023
- Graph 20: daily visitation of Facebook, by age and gender, 2023
- Graph 21: find out about new games from friends or peers, by age and gender, 2023
- Graph 22: ways in which new mobile games are discovered (select), by race, 2023
- Graph 23: levels of trust for opinions on mobile games, 2023
- Graph 24: levels of trust for opinions on mobile games (% agree), by race, 2023
- Mobile game advertising
- Graph 25: ad seen in a mobile game in the past three months, 2023
- Graph 26: ad seen in mobile game in the past three months, by age and gender, 2023
- Graph 27: behaviours related to mobile game ads, 2023
- Graph 28: mobile game ad related attitudes (% agree), 2023
- Graph 29: behaviours related to mobile game ads, by age, 2023
- Graph 30: purchased something from a mobile ad in the past three months, moms vs dads, 2023
- Graph 31: ad seen in a mobile game in the past three months, by gaming genre played, 2023
- Graph 32: ad seen in a mobile game in the past three months, by race, 2023
- Graph 33: behaviours related to mobile game ads, by race, 2023
- Graph 34: negative mobile game attitudes, 2023
- Mobile game monetization
- Graph 35: spending money on mobile games, 2023
- Graph 36: spent money on mobile games, by ways in which new mobile games are discovered, 2024
- Graph 37: agreement with "I typically only play free mobile games," 2023
- Graph 38: mobile game purchases, 2023
- Graph 39: agreement with "I have a strict budget for in-game mobile purchases" (% agree), by age and gender, 2023
- Graph 40: select mobile game purchases (any purchase), 18-34s by gender, 2023
- Graph 41: genre played in the past three months, overall vs those who spent money on mobile games, by 2023
- Graph 42: consumers who spent money on mobile games, by race, 2023
- Graph 43: consumers who spent money on mobile games, overall vs moms and dads, 2023
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Competitive strategies
- Launch activity and innovation
- Marketing and advertising
- Graph 44: daily social media usage, by age, 2023
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 45: Consumer Price Index, 2020-24
- Graph 46: top concerns over the next six months, 2023
- Graph 47: household savings rate 2019-23
- Graph 48: proportion of visible minority in Canada, 1981-2036 (projected)
- Graph 49: population aged 0-14 and 65+, 2000-2040 (projected)
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Appendix
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