Consumers are reevaluating nailcare spending and are looking to brands to reduce common barriers like lack of time or skill to boost perceptions of value.
Meghan Ross, Senior Research Analyst – Home & Beauty
Collapse All
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- Key issues covered in this Report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Nail services done in the past 12 months
- Graph 1: nail services done in the past 12 months, 2023
- Graph 2: nail services done in the past 12 months, men vs women, 2023
- Graph 3: nail services done in the past 12 months, by age and gender, 2023
- Graph 4: nail services completed in the past 12 months, South Asian consumers vs overall, 2023
- DIY vs salon nail services
- Graph 5: DIY nails vs salon services, 2023
- Graph 6: DIY nails vs salon services, men, 2023
- Graph 7: DIY nails vs salon services, women, 2023
- Graph 8: those who have done their nails at home and at a salon, by age, 2023
- Professional salon visit motivators
- Graph 9: reasons for having nail services done at salons, 2023
- Graph 10: reasons for having nail services done at salons, men vs women, 2023
- Graph 11: those citing not being able to easily reach/see toenails as a motivator for salon pedicures, age, 2023
- Nail products used at home
- Graph 12: nail products used at home, 2023
- Graph 13: nail products used at home, by age, 2023
- Graph 14: nail tools used at home, 2023
- Graph 15: nail tools used at home, men vs women, 2023
- Graph 16: nail tools used at home, by age, 2023
- Shopping for nail products: online vs in-store
- Graph 17: location of most recent nail product purchase, 2023
- Graph 18: location of most recent nail product purchase, by age, 2023
- Graph 19: location of most recent nail product purchase, by work location, 2023
- Nail product trade-up motivators
- Graph 20: willingness to spend more for nail product features, 2023
- Graph 21: willingness to spend more for nail product features, men vs women, 2023
- Graph 22: willingness to spend more for nail product features, by age, 2023
- Nail colour and care attitudes and behaviours
- Graph 23: those who enjoy watching nail tutorials online, by age, 2023
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Competitive strategies
- Launch activity and innovation
- Marketing and advertising
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The Market
- Market drivers
- Graph 24: perceived financial health, 2023
- Graph 25: work location, 2023
- Graph 26: distribution of foreign-born population by region of birth, 1996-2036 (projected)
- Graph 27: population aged 0-14 and 65+, 1988-2068*
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Appendix
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