2025
8
Canada Nail Colour and Care Market Report 2025
2025-12-19T20:04:02+00:00
REP5EF1E2FE_9476_4093_8A38_35BF1E5DA3A3
4995
189867
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Report
en_GB
Despite economic challenges such as a 7.1% unemployment rate and a rising CPI, the nail care and colour category remains resilient, offering Canadians an affordable escape and a boost in…
Canada
Beauty and Cosmetics
simple

Canada Nail Colour and Care Market Report 2025

"Despite tighter budgets, consumers continue to value nail care as a self-care ritual and confidence booster. Innovations focused on convenience, durability and personalization are key to meeting consumer demands."

Meghan Ross, Senior Research Analyst - Home & Beauty

Meghan Ross, Senior Research Analyst - Home & Beauty

Market Intelligence ReportsBeauty and CosmeticsCanada

Canada Nail Care Industry – Trends and Insights

  • Despite economic challenges, the nail care and colour category remains resilient, offering Canadians an affordable escape and a boost in self-esteem. In fact, 86% agree that well-maintained nails contribute to greater confidence, helping build the category’s perception of value.
  • Innovations like press-on nail customizations, nail health-focused hybrids, and long-wear formulas have made at-home nail care more convenient and appealing, providing cost-effective alternatives to expensive salon visits during times of financial strain.
  • The future of the nail care and colour category in Canada lies in adapting to evolving consumer demands. Highly personalized, inclusive products designed for all styles, ages and skin tones will shape the next wave of innovations. However, with increasing scrutiny on health and convenience, brands risk losing consumer trust if they fail to prioritize safety, user experience and nail health.

This Report Looks at the Following Areas:

  • Market factors impacting the nail care and colour market
  • At-home and salon nail care habits
  • Motivations for DIY vs professional nail care
  • Frequency of nail care behaviours
  • Nail care and colour attitudes and behaviours
Collapse All

  1. EXECUTIVE SUMMARY

    • What you need to know
    • Outlook for nail colour and care
    • Opportunities
    • Press-on personalization
    • Innovate for accessibility
    • Men’s nail care has room for growth

  2. THE MARKET

    • Consumers and the economic outlook
    • Financial pressures have increased in recent years
    • Graph 1: perceived financial health, 2025 vs previous years
    • Rising cost of living forces consumers to rethink spending habits
    • Graph 2: Consumer Price Index, 2020-25
    • Nail care needs will shift as Canadians age
    • Graph 3: population aged 0-14 and 65+, 1988-2068*

  3. THE CONSUMER

    • Polished but penny-wise: how nail care is thriving in a tough economy
    • Consumers are going back to basics
    • Graph 4: nail care practices done in the past 12 months, 2023 vs 2025
    • Rising prices have beauty consumers revisiting shopping behaviours
    • Self-care links can help protect against financial cutbacks
    • Include nail care in the self-care trend conversation
    • Polish vs press-on: how increased choice is influencing tool usage
    • Women rely more heavily on traditional polish formats…
    • Graph 5: nail products used at home, men vs women, 2025
    • …as well as a wider repertoire of nail care products
    • Graph 6: nail care product categories used at home, men vs women, 2025
    • Press-on nail usage skews heavily towards younger consumers
    • Nail trends impact tool usage
    • Graph 7: nail products used at home, by age, 2025
    • Manly manis: how men’s nail care is evolving
    • Men’s polish is becoming more accepted
    • Graph 8: ‘I think it is acceptable for men to wear nail polish/colour’ (% agree), by age, 2025
    • Despite growing acceptance, men’s category participation significantly lags
    • Graph 9: nail care practices done in the past 12 months, men vs women, 2025
    • Younger men are most involved in nail care
    • Men show increased willingness to invest in their nail care
    • Graph 10: those who are relying on certain nail behaviours more often than they were last year, men vs women, 2025
    • To save or to splurge: DIY vs salon nail care considerations
    • Some nail services are more DIY-friendly than others
    • Graph 11: salon vs at-home nail services, 2025
    • More men regularly seek professional nail care
    • Graph 12: frequency of opting for professional nail services, men vs women, 2025
    • Older consumers are more likely to seek professional nail care
    • Graph 13: DIY nail services done at home, by age, 2025
    • Graph 14: nail services done at a salon, by age, 2025
    • Service type is likely fuelling routine visits among younger consumers
    • Graph 15: frequency of opting for professional nail services, by age, 2025
    • Financial limitations play a stronger role in professional services
    • Graph 16: frequency of opting for professional vs DIY nail services, by perceived financial health, 2025
    • Financial mindset shapes interest in DIY savings
    • Graph 17: those motivated to do nails at home rather than a salon to save money, by household income, 2025
    • Graph 18: those motivated to do nails at home rather than a salon to save money, by perceived financial health, 2025
    • Budget remains the strongest motivator for at-home nail care
    • Clients seek salon experiences for pampering and relaxation
    • Graph 19: motivations for opting for professional nail services, 2025
    • Enthusiastic BIPOC nail consumers stay polished
    • South Asian and Black consumers are enthusiastic nail care users
    • Graph 20: any nail care done in the past 12 months, by racial background, 2025
    • Expanded shade ranges make the category more inclusive

  4. PRODUCT, INNOVATION AND MARKETING

    • Consumers are paying closer attention to their nail health
    • Products that mimic healthy-looking nails gain traction
    • Built-in treatments streamline the process
    • Focus on ingredients that protect and perform
    • Convenient, long-lasting products hit consumer wish lists
    • Environmental factors are gaining importance
    • Ingredients that are safe for the user and the planet will resonate
    • Consumers need safety reassurances to improve trust
    • Environmental factors are gaining importance
    • Repurposing packaging as a waste reduction strategy
    • Brands are taking a multi-pronged approach to sustainability
    • Press-on nails get a personal touch
    • Artificial nails are seen as an easy way to elevate DIY manicures
    • Young women drive artificial nail popularity
    • Graph 21: select nail care practices done in the past 12 months, men vs women by age, 2025
    • Manly manicures become more accessible
    • Press on nails for kids offers mess-free fun
    • Multiple shape options mean shoppers don’t have to sacrifice personal style
    • Click-on system promises greater flexibility
    • DIY at-home options make nail art more accessible
    • AI streamlines professional nail art, enhancing both speed and worker safety
    • Fragranced options expand sensory options for nail care

  5. APPENDIX

    • Market definition
    • The consumer
    • Consumer research questions
    • Consumer research methodology
    • Canada generation groups
    • Abbreviations

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